Amazon wants the Consumer Product Safety Commission deemed ‘unconstitutional’


Amazon is suing the Consumer Product Safety Commission over its decision to hold the company legally responsible for faulty products on its platform, The Associated Press reports. Amazon’s suit demands that the shipping giant be considered a “third-party logistics provider” instead of a distributor and also calls the CPSC “unconstitutionally constructed.”

The origins of the legal fight can be traced back to 2021, when the CPSC sued Amazon to force it to recall faulty carbon monoxide detectors, unsafe hair dryers and flammable children’s sleepwear. At the time, Amazon had already taken some steps to address the issue, like informing customers who purchased the products that they were hazardous and offering store credit, but the CPSC wanted the company to go further.

The CPSC move to classify Amazon as a distributor in 2024 made the company responsible for issuing recalls and refunds for products sold through its Fulfilled by Amazon (FBA) program. FBA lets sellers send their products to Amazon warehouses, where Amazon then handles picking, packing and shipping those products to customers, along with things like customer service and returns. Amazon takes issue with its classification as a distributor because it doesn’t own or make the faulty products the CPSC is concerned with — it sees itself as more of a hands-on FedEx.

Besides wanting to be reclassified and not held responsible for issuing more refunds, Amazon also has problems with the CPSC itself. The CPSC’s commissioners are appointed by the President, approved by the Senate and serve for seven years, unless they’re removed for “neglect of duty or malfeasance in office.” Amazon feels the commission’s relative invulnerability is unconstitutional and makes them “judge, jury, and prosecutor” in proceedings.

Amazon’s made similar claims about the National Labor Review Board, the organization in charge of protecting workers’ right to unionize. The timing of these complaints is key. The Trump administration is not particularly interested in maintaining any government organization empowered to regulate business, and it seems likely it will side with Amazon in disempowering the CPSC, one way or another.

How to Talk More Comfortably to the Camera


Are you struggling with how to talk more comfortably to the camera?

Recording this video was the LAST thing I wanted to do.

Now, down to business: Are you ready to unlock the secret to talking more comfortably on camera and transforming your onscreen presence instantly?

In this video, I share essential tips to help you overcome camera shyness and build your confidence! Talking to the camera can feel awkward, but with practice and the right mindset, you can transform your onscreen presence.

We’ll explore practical techniques, including the importance of energy and body language, to help you speak naturally and confidently. Whether you’re a beginner or looking to refine your skills, these actionable strategies will guide you on your journey to becoming a more comfortable speaker on camera.

Speaking confidently to the camera is not natural. It’s awkward and weird, but after 10 years I have a few tricks up my sleeve…

Let’s dive in!

VIDEO: How to Talk More Comfortably to the Camera

Some product links in this post are affiliate links, and I will be compensated when you purchase by clicking our links. Read my disclosure policy here.

The Truth About Talking Comfortably and Confidently on Camera

Let me tell you a secret—nobody is born knowing how to talk to a camera! Most of us don’t naturally want to do it, but it’s become an essential part of existing in the online space. While it might come effortlessly to a lucky few, for most of us (myself included!), it takes real work to appear natural and confident on camera. The journey to becoming comfortable speaking to that lens—and by extension, to you, the viewer—is a learning process that requires patience and practice. But trust me, with time, that awkward feeling does fade, and finding your authentic camera presence becomes second nature!

What’s funny is that a few months after starting my YouTube channel, I ran into someone I’d known my whole life who said, “You seem so natural on camera!” I nearly laughed out loud. There was absolutely nothing natural about it! It was all pretending, editing, and a whole lot of effort.

Related: How to Talk and Feel Confident on Camera to a Camera: Beginner Tips | Ep. 29

The “Fake It Till You Make It” Method Actually Works

One of the most effective tricks is to pretend that talking to the camera is normal. In my early days, I had to convince myself that it wasn’t weird. I would check my surroundings, make sure I was alone, and then tell myself, Just act like this is a natural conversation.

Looking back at my first videos (which I hope you don’t do!), it’s obvious to me that it wasn’t natural. It wasn’t comfortable—it was awkward. I was awkward. But now, talking to the camera doesn’t really feel awkward at all. The difference between those early, stiff appearances and my current comfort level is remarkable. What once felt like speaking to an inanimate object now feels more like having a conversation with a friend. The camera has transformed from an intimidating device into simply a tool that connects me with you. This journey from awkwardness to authenticity didn’t happen overnight, but with consistent practice and a willingness to be vulnerable, I’ve found my voice. Everyone starts somewhere, and those cringeworthy first videos were necessary steps toward finding the confidence I have today!

At first, it felt forced, but over time, my confidence grew. A friend once told me I seemed so natural on camera—which was ironic because I was consciously pretending to be comfortable! The key takeaway? Confidence is built through practice and repetition.

Over time, with consistent practice, talking to the camera genuinely became comfortable. The pretending became reality.

Related: Overcome Camera Shyness: Boost Your Confidence on YouTube

Practical Tips to Boost Your Confidence and Talk Comfortably on Camera

1. Try Recording While Standing Up

One of the most effective changes I made early on was switching from sitting to standing while recording. Believe it or not, standing up can make a huge difference! When I first started, I assumed sitting comfortably would help me relax. However, I found that standing boosts energy, improves posture, and projects confidence.

When I tried recording while standing, everything changed. I had more energy in my body and voice, which translated to more confidence on screen. This makes sense when you think about it – public speakers, leaders, and presenters typically stand because it projects authority and importance.

Professional speakers and leaders stand when they present because it naturally commands attention. If you feel low-energy or unsure, try recording while standing—you’ll likely notice an instant improvement.

If you struggle with talking to the camera comfortably, I highly recommend that you try standing up! It doesn’t mean you have to always record standing up—you might notice right now I am sitting down. I haven’t recorded a standup video in probably 5 years or more, and even then it was only occasionally. The standing technique works because once I learned how to sort of master the energy and get more comfortable on camera, I could just flip the switch and turn it on. Now I can access that energy and comfort, just getting into that frame of mind of talking to the camera even while sitting down. Standing initially helped me break through that awkward barrier, giving me more physical freedom and naturally increasing my energy levels. It’s like training wheels that eventually allowed me to find my authentic camera presence in any position. Try it out—you might be surprised how much more animated and natural you become when you’re not confined to a chair!

2. Amplify Your Energy

Here’s a secret from the video production world: you have to 10x your energy and emotion on camera in order for it to come across to the viewer! What I mean is, if I want to appear excited, I need to be really over-the-top excited when recording for it to translate properly to you. The same applies whether I want to convey sadness, happiness, or anger—I have to significantly amplify those emotions for the camera to capture them effectively.

This sounds like an acting technique, though I’ve never acted or taken any acting lessons. But I know it’s true because I’ve experienced it firsthand. I’ve recorded videos where I thought I was excited and in a great mood, only to watch during editing and think, “Oh my gosh, you didn’t even smile! What’s wrong? What’s going on here?” I simply hadn’t flipped that energy switch.

You don’t realize this disconnect until you’re editing and see that your facial features barely moved throughout the entire video. “Wow, your facial expressions don’t even change, Meredith—what is wrong with you?” That’s precisely why practicing is so important, along with not giving up. Being conscious about the areas you want to improve and working on them incrementally with each video makes all the difference. The camera literally drains energy from your performance, so what feels exaggerated to you will likely appear just right to your audience!

3. Use Music to Set the Mood

Another thing I do every once in a while (I still do this) is just listen to music. I play some music maybe while I’m getting things set up or while I’m doing my hair or makeup before I hit record. If I’m not feeling super energetic and I know I need to record a video, I will sometimes use music to kind of get the energy flowing for me. It’s like a pre-camera ritual that helps shift my mindset from regular, everyday me to my slightly amplified on-camera presence. The right song can transform my mood, loosen up my facial expressions, and help me tap into that heightened enthusiasm needed for the camera. It’s a simple hack, but incredibly effective for those days when the energy just isn’t naturally there. Whether it’s an upbeat playlist to elevate my mood or something that matches the tone of the content I’m creating, music has become an essential part of my pre-recording routine when I need that extra boost!

I still use this technique regularly. Before recording, I’ll play some upbeat music while setting up my equipment or doing final preparations. It naturally elevates my energy and gets me in the right headspace for being on camera.

4. Remember to Smile!

When recording, don’t forget to smile! That doesn’t mean forcing a grin the entire time—that would feel unnatural and maybe even a little awkward. Instead, think about how you would engage in a conversation with a close friend. You’d naturally smile, laugh, and express yourself in a way that feels warm and inviting. The same principle applies on camera! Amplifying your emotions helps convey authenticity and connection, making your message more engaging. If it doesn’t come naturally, try placing a sticky note near your camera as a gentle reminder. A genuine smile can make all the difference in how your audience perceives you—so let it shine!

It sounds so simple, but it makes a massive difference in how you come across. In normal conversation with friends, you naturally smile and show expression. On camera, many people inadvertently adopt a serious “concentration face” that can make them appear stern or disinterested.

If you need a reminder, put a small sticky note near your camera with “SMILE!” written on it. It’s not cheating – it’s giving yourself the tools to succeed!

Embrace the Learning Process

Feeling awkward on camera? That’s totally normal! The key is to push through the discomfort and keep practicing. Every little trick helps—whether it’s a sticky note reminder, a go-to playlist that hypes you up, or simply pretending to be confident until it feels real. The more you do it, the more natural it becomes. I know this firsthand—if you watched my early videos (please don’t!), you’d see just how awkward I was. But I showed up anyway, kept going, and over time, I improved. So don’t wait until you feel ready—just start, keep practicing, and watch your confidence grow!

Improvement comes from being willing to see your own weaknesses in the editing process and then consciously working to address them in future videos. For instance, I noticed I would blink excessively when trying to find my words. Once I became aware of this habit, I could work on pausing, taking a breath, and gathering my thoughts instead.

5. Join a Group Zoom Call, Meetup, or Host Your Own Live Stream!

One of the best ways to get comfortable on camera is by practicing in a live setting! Join a Zoom call, attend a group Meetup, or even go live on your own channel. These experiences help you gain confidence by simply having a conversation through the camera. The more you show up and engage, the more natural it will feel—so find opportunities to get those reps in and start improving today!

Practice Makes Comfortable

The bottom line is that there’s no substitute for practice. The more you talk to the camera, the more natural it becomes. Here are some ways to get those reps in:

  • Join group video calls where you can practice speaking on camera in a low-pressure environment
  • Do live streams on social media platforms
  • Record practice videos just for yourself
  • Join online communities focused on video creation where you can get feedback and support

Conclusion

Becoming comfortable on camera doesn’t happen overnight, but it absolutely can happen. The key is to start before you feel ready, pretend you’re comfortable until you actually are, and keep showing up consistently.

Remember my simple formula:

  1. Pretend you’re comfortable
  2. Practice regularly
  3. Pay attention to areas for improvement
  4. Persist even when it feels awkward

Your natural, confident on-camera presence is waiting on the other side of that practice. Trust me, if I can go from an awkward, behind-the-scenes person to someone who’s completely comfortable talking to a camera, you can too!

I’d love to invite you to join me inside Video Brand Academy! We host multiple meetups every month, giving you the perfect opportunity to practice speaking on camera in a supportive environment. From my What’s Working Now sessions, where I share the latest YouTube trends and tactics, to deep-dive analytics calls and open office hours for Q&A and brainstorming—there’s something for everyone. The best way to gain confidence on camera is simply by showing up and practicing, and Video Brand Academy is the perfect place to do just that. Come join us and take your on-camera skills to the next level!

Related: Consistent Sales of Your Online Course with YouTube

If you have an online business with a course, program, or any other kind of offer, and you’re not currently generating consistent sales on autopilot, I’d like to introduce you to the hands off youtube funnel that has made me over $20k on a $147 course! That way, you too can make consistent sales of your offer, with the beauty and simplicity of organic, evergreen traffic from YouTube! Start here with my free “AIT Method” training.

c# – Visual Studio: NU1008 Central Package Management problem


The build system thinks that your solution has Central Package Management (CPM) enabled while your package references are not configured to support said setup.

If you did not change anything in your setup, something must be setting ManagePackageVersionsCentrally configuration property to True for you outside of your project files. The most probable culprit is Directory.Packages.props but it could be other files like Directory.Build.props or Directory.Build.targets.

Note that these files are searched recursively in parent directories from the project that is being built (documentation).

The property might even be set as an environment variable on your system.

It’s also possible that some package pulls such configuration, albeit that should not be the case if you did not change anything in the projects/references.

Note also that the tooling that supports CPM was released in May 2022 so it’s quite probable that some of the tooling you use got updated as this feature did not exist 3 years ago. You wouldn’t be getting this error from pre-CPM tooling. dotnet gets updated as part of Windows Update automatically – I’m quite confident that if you used dotnet --version, you’d see a newer version than that of ~3 years ago.

That being said, these are only pointers where to look, any exact solution would be specific to your case and not a general answer. If neither of these pointers help, you’ll probably have to check the diagnostic logs of dotnet restore or whatever command triggers the error for you.

You might want to start with printing out the value of ManagePackageVersionsCentrally variable during build to ensure this answer is not totally off, though. See How to output a variable value to the log from MSBuild.

Gigabyte Uses New CUDIMM Memory for Fastest-Ever Desktop PC RAM


Memory cooling isn’t something most of us tend to worry about, but if you’re breaking world records for RAM overclocking, it’s paramount. Overclocker HiCookie used Gigabyte’s Z890 Aorus motherboard and a Core Ultra 285K to push a single stick of V-Color Manta XFinity RGB DDR5 CUDIMM memory to just shy of 13,000 megatransfers per second (MTps). And they used liquid nitrogen to keep the memory as cold as possible for the attempt.

Hardcore overclocking rarely approaches anything close to what you or I would use in day-to-day life. The CPU and motherboard were specifically chosen to support extreme overclocking and new CUDIMM memory modules, which can operate at much higher frequencies. On top of that, the CPU was downclocked to just a few hundred megahertz to prevent it from bottlenecking the memory, and the timings on the RAM were loosened to the extremely inefficient 68-127-127-127-2T. It was also cooled by liquid nitrogen, which is both extremely dangerous and very finite. It boils off the second it’s poured onto any components.

But the results speak for themselves. Gigabyte and Hicookie managed to achieve a speed of 12,752 MTps in this unique configuration, breaking all previous world records (including their own 12,726, set in January) and edging ever closer to the 13,000 MTps that overclockers have been chasing for the past year. They’re getting ever closer.

Validation of overclocking record results.


Credit: HWBot

Hicookie is now the number one overclocker for DDR5 memory, which kicks off a new leg in a rivalry they’ve held with another overclocker for a few months. Following Hicookie’s original record run in January, another famed overclocker, Spave, achieved a speed of 12,735MTps, narrowly taking the top spot and leading to the new record run this week.

Although the Intel Z890 platform has been hit with criticism since its release for poor CPU overclocking performance, it has proved itself incredibly capable of boosting memory frequencies. The Gigabyte board used in this particular record attempt was an especially designed board for the purposes, too. As TechSpot highlights, it’s not even designed for high-end PC enthusiasts but exclusively for the tweakers and hardcore overclocking crowd. It has uprated VRMs for added stability under extreme conditions and even on-board frequency controls for fine-tuning components.

While that might not be appealing for consumers, it clearly made a difference here. Now we wait to see if Spave or another capable overclocker can push the envelope even further.

SpaceX could soon have more control over Texas public road and beach closures


SpaceX could soon have greater control over the recreational activities of South Texas residents. The Houston Chronicle (via Gizmodo) and San Antonio Express-News report that a pair of state senate bills introduced earlier this month would give officials at the likely Starbase city the authority to decide when a nearby beach shuts down for weekday launch activities. Meanwhile, a third bill floated on Wednesday would take the company’s control a step further, making it a criminal offense for people on the beach not to comply with SpaceX’s evacuation orders.

The bills are possible because of an upcoming election that will almost certainly give SpaceX officials control of the area. On May 3, voters will decide if Starbase becomes a Texas city, something Elon Musk first proposed in 2021. Given that the area near the rocket site is populated mainly by SpaceX employees (after previous homeowners in Boca Chica Village moved, often after being bought out by the company), let’s just say the election’s outcome won’t likely be a toss-up.

Republican state senator Adam Hinojosa’s first bill, SB 2188, would let Starbase city officials (assuming the municipality establishment bill passes) decide when Boca Chica Beach is closed for weekday rocket tests and flights. An identical bill, HB 4660, was introduced in the state house by Republican Janie Lopez. Cameron County officials, who control the closures now, would maintain control on Friday afternoons and weekends.

Texas state senator Adam Hinojosa scowling in a photo.Texas state senator Adam Hinojosa scowling in a photo.

Texas state senator Adam Hinojosa (Campaign for Adam Hinojosa)

Meanwhile, Hinojosa’s second senate bill (SB 2230) would make it a Class B misdemeanor for people on the beach not to comply with Starbase’s evacuation orders. The freshman state senator said the bill would give the commercial spaceport “real teeth” to “compel people to do the right thing.” (Fittingly, Hinojosa’s election website touts his belief that “we don’t need more government in business — we need more business in government.”)

The Houston Chronicle reports that the FAA’s Environmental Assessment shows that SpaceX has moved much of its testing to a site that doesn’t require the closure of State Highway 4. A SpaceX flight test in April 2023 closed the road for over 24 hours, while another shuttered it for nearly eight hours last June. The company can close State Highway 4 for up to 500 hours each year for standard operations and up to 300 more hours to address incidents like an exploding rocket.

On the other hand, environmental groups have argued that SpaceX’s activities are damaging the area. Last year, the Center for Biological Diversity, American Bird Conservancy and other groups sued the FAA for allegedly rushing SpaceX’s permitting process without a full environmental review. And the Environmental Protection Agency fined the company for allegedly dumping pollutants into Texas wetlands adjacent to the Rio Grande River.

Craig Nazor, conservation chair for the Sierra Club’s Lone Star chapter, testified to the state senate on Wednesday that SB 2188 would “put beach closures directly in the hands of SpaceX.” He also expressed concern that the second senate bill could put folks who are unaware of an upcoming launch into legal trouble. “[SB 2230] could potentially make a criminal out of someone who’s out there and lost track of exactly what may be going on at the launch pad,” he said.

Inzoi’s ‘Smart Zoi’ AI system sounds great on paper but seeing it in a live demo didn’t exactly wow me


It’s an important part of any life sim: giving the characters life. No one wants to play a life sim where your friends and neighbors act like drones mindlessly following daily routines to meet their needs as if they’re going step-by-step through a checklist.

The developers of early access life sim Inzoi are attempting to give their characters better reasoning skills and more realistic behavior through an AI system they call “Smart Zoi.” At the Game Developers Conference in San Francisco this week, I attended a panel given by Kangwook Lee, Krafton’s head of deep learning, where he explained the Smart Zoi system and gave a brief live demo of it in action.

How To Develop An AI-Powered Recruitment Platform?


How to Develop an AI-Powered Recruitment Platform?

Over the past few years, there has been a rapid transformation in the recruitment landscape due to growing expectations for accuracy and diversity in hiring processes. Traditional recruiting methods are sluggish to handle the intricate hiring needs of modern businesses. Thus, companies are using artificial intelligence technology-powered tools to streamline the employment process and bring innovation to the process.

Artificial Intelligence (AI) can help organizations hire the right candidates more quickly and precisely by automating the process from resume screening to profile matching. But creating an AI-driven hiring platform is not that easy. It needs a deep understanding of both conventional recruiting models and AI potentialities in the recruiting landscape.

This article will guide you through the fundamental processes of developing an AI-powered hiring platform. We will also share insights and strategies for success in handling recruiting challenges with AI applications.

Core Features of an AI-Powered Recruitment Platform

Developing an AI-powered recruitment platform requires understanding key features that would make it truly effective and exceptional. Such features should be designed in a manner to automate, smoothen, and upgrade various recruitment processes at work, through which one can assure better hiring decisions that result in enhanced workforce efficiency.

  • Automated Resume Screening:

One of the trickiest and most time-consuming processes of hiring is reviewing hundreds of resumes to shortlist a quality one. By independently scanning and sorting resumes based on predefined criteria like education, talents, and experience, AI can significantly reduce the workload.

Only the top candidates advance to the next round of the hiring process because these algorithms may be trained to recognize patterns in successful candidates and apply them to the evaluation of new candidates.

  • Profile Matching and Shortlisting:

Another important factor of AI-powered recruitment platforms is their ability to match candidate profiles with job descriptions. Candidate profiles and job descriptions can be assessed using machine learning techniques in AI to find the right fit.

These algorithms make use of background cultural fit, growth potential, and even predictive performance data, not just simple keyword matching. This enables the individuals recommended to the customer by this platform not only to be qualified for the job but also to have every possibility of succeeding in their position.

  • Virtual Assistant and Chatbot Support:

AI-driven chatbots can improve the applicant experience by interacting with applicants around the clock, responding to their inquiries, keeping them informed about the progress of their applicants, and even doing the initial screening interviews. So, the chatbot improves overall engagement and communication between the recruiter and the candidate.

Predictive analysis helps with data-driven decision-making capabilities. Artificial intelligence can evaluate candidate profiles, hiring history, and other relevant data to determine a candidate’s likelihood of success in a given role. Predictive analysis helps recruiters make better decisions that increase the success rate and return on investment.

AI-driven platforms mitigate the risk of unconscious bias when bringing objectivity into the evaluation process. Moreover, AI algorithms can be constantly checked and readjusted to make sure that they remain bias-free, thereby achieving further fairness in the recruitment process.

Step-by-Step Procedure to Develop an AI-Powered Recruitment Platform

Step 1: Research and Analysis of the Market

Detailed market research is required before the development phase. This includes understanding the current recruitment technology, finding any gaps in the current solutions, and assessing the demands of your target market. Talk to potential users, HR specialists, and recruiters to learn more about the functionalities and features they need.

Step 2: Define the Core Features

The next step is to establish the essential features and functionalities of your platform, depending on your market research. They include the core AI-driven features previously covered, such as chatbots, candidate-matching algorithms, automated resume screening, predictive analytics, etc. Include unique features that would give your recruitment platform a competitive edge. Also, map out a well-defined user experience journey for both recruiters and candidates to make the platform user-friendly.

Step 3: Selecting the Right AI Technology

Selecting the right technology is an essential part of the mobile app development process. Depending on your requirements, you can choose AI and machine learning tools and frameworks, including NLP libraries and data analytic tools. Besides, consider the demands of data storage and processing to make sure that the chosen technology stack will be able to safely and effectively process large volumes of data. This analysis makes your Android app development and iOS app development successful.

Step 4: Design and Development

Recruiting app design is a stage at which you do detailed wireframing and prototype the UI to ensure it provides an effortless experience from both the recruiter and candidate sides. At this phase of mobile application development, your team will start coding the front-end and back-end features using agile methods of development. An expert mobile app development team with AI developers and UX/UI designers can help ensure all areas of the AI recruiting platform for Android and iOS are fully covered.

Step 5: Unified Integrations

The integration of external supporting tools and applications into the AI hiring platform is complex and requires some proper strategizing on your part. First of all, use relevant datasets that may be resumes, job descriptions, or historical data on hiring to train AI and machine learning models. After training, these models need to be integrated with the core functionalities of the platform, such as resume screening and candidate matching.

Step 6: Thorough Testing

As a part of the development process, testing makes sure your platform is dependable and highly functional. The performance, security requirements, accuracy, and dependability of AI algorithms should all be tested to ensure the quality of your AI-powered recruiting application.

Step 7: Mobile App Deployment

Deploy with a minimal amount of downtime since this will be critical to a smooth transition for users. This phase may yield valuable benefits if rolled out by first presenting your beta version to a small number of users for feedback prior to release. This allows you to make any necessary adjustments based on real-world usage.

Step 8: Post-Launch Support

Monitor how your AI recruiting platform works, such as user interactions, the accuracy of AI functionalities, and satisfaction scores. Use this data to make continuous improvements by refining AI algorithms, adding new features, or improving UI. Not only will it keep your platform competitive, but with regular updates and improvements, it’s going to ensure that it remains competitive for the evolving demands of both recruiters and candidates.

How Much Does It Cost to Develop an AI-Powered Recruitment Platform?

The cost associated with developing an AI-powered recruitment platform varies depending on many factors. Hiring an expert AI development team and investing in an advanced technology stack are the major costs. Further, costs are impacted by data processing, acquisition, and storage, especially when huge datasets are needed to train AI models.

The average cost of AI recruiting platform development falls between $80,000 and $100,000, while a more sophisticated platform might cost between $150,000 and $250,000. Although there are significant upfront expenses associated with AI development, the long-term advantages of increased hiring effectiveness and better candidate matching can justify your AI investments.

Conclusion

Creating an AI-powered recruitment platform is a challenging but worthwhile project that can greatly improve the efficiency of hiring procedures. AI platforms have the potential to revolutionize recruitment processes by automating candidate matching, resume screening, and predictive analysis-like tasks.

However, careful planning is required for the development process, from conducting market research to choosing the best AI technology. Even if the initial costs seem to be high, the long-term advantages make AI development worth it.

If you are looking to integrate AI into your recruitment process or develop an AI-powered hiring application from scratch, USM Business Systems is the right AI development company to meet your AI software development needs.

Get in touch with USM Business Systems.

What to Consider in Developing the Enclosure Design of Your Company’s Electronic Products


For the post today, you will learn about what to consider when developing the enclosure design of your company’s electronic products. When developing electronic products, the enclosure design plays a crucial role in ensuring the product’s success.

The enclosure is more than just a protective shell; it’s a critical component that influences the product’s durability, usability, aesthetics, and overall market appeal. A well-designed enclosure can make the difference between a product that thrives in the market and one that struggles to gain traction.

Cad Crowd is an industry leader in connecting engineering and design companies with the best designers and engineers. Here are key considerations when looking for the best electronic enclosure design service to develop your company’s electronic products to ensure that you will be getting the results you’re after.


🚀 Table of contents


Material selection

The choice of materials for the enclosure is foundational. The material must provide adequate protection for the internal components while also meeting aesthetic and ergonomic requirements. Common materials used by product design companies include:

Widely used for their versatility, plastics like ABS, polycarbonate, and polypropylene offer good impact resistance, flexibility in design, and cost-effectiveness. However, considerations around thermal management and electromagnetic interference (EMI) shielding must be addressed when using plastics.

Aluminum and stainless steel are two major types of metals that are popular for their strength, durability, and superior heat dissipation properties. They are often used in products that require robust protection against external forces or that generate significant heat during operation.

Composite materials combine the benefits of plastics and metals, offering strength, lightness, and thermal management properties. They are ideal for products that require a balance of strength and weight.

When selecting materials, engineering firms consider factors such as the product’s operating environment, regulatory requirements, and cost constraints. For example, a product intended for outdoor use may require UV-resistant materials, while a medical device may need to meet strict regulatory standards for biocompatibility.

RELATED: What are the costs for new hardware product design, PCB prototyping rates, and services pricing?

Thermal management

Effective thermal management is crucial to ensure the reliable operation of electronic components. Excessive heat can lead to component failure, reduced performance, and shortened product lifespan. The enclosure design must facilitate heat dissipation through natural or forced convection, conduction, or radiation.

Incorporating heat sinks, vents, and fans into the enclosure can enhance airflow and heat dissipation. The placement of these features should be carefully planned to avoid dust ingress or moisture, which could compromise the product’s performance.

The material’s thermal conductivity plays a vital role in heat management. Metals like aluminum are excellent conductors of heat and can help in dissipating heat from internal components. Plastics, on the other hand, are poor conductors and may require additional thermal management solutions.

Utilizing thermal simulation tools during the design phase can help predict how the enclosure will manage heat. This allows for the optimization of design features by design engineering professionals before moving into the prototyping stage, saving time and costs.

laser enclosure examples

Ergonomics and usability

The enclosure design should enhance the product’s usability and user experience. Ergonomics is a critical consideration, especially for handheld or wearable devices. The concept design service should take into account how the product will be used, who will use it, and under what conditions.

The size, shape, and weight of the enclosure should be designed for comfort and ease of use. For example, a handheld device should have a form factor that fits comfortably in the user’s hand, with controls that are easy to reach and operate.

Consider how the enclosure will be assembled and disassembled, particularly for products that require regular maintenance or battery replacement. Features like snap-fits, screws, and latches should be designed for easy access without compromising the enclosure’s integrity.

  • User interface integration

If the product includes buttons, screens, or other interface elements, the enclosure must be designed to accommodate these components seamlessly. The placement and tactile feedback of buttons, as well as the visibility and durability of screens, should be carefully considered.

RELATED: Guide to new electronics prototyping for hardware startups & design companies

Aesthetics and branding

A well-designed enclosure contributes significantly to the product’s visual appeal and brand identity. The enclosure is often the first thing a customer notices, so it should reflect the brand’s values and target market.

The enclosure design should align with the brand’s design language, whether that’s sleek and modern, rugged and industrial, or minimalist and elegant. Consistency in design across different products helps reinforce brand recognition and loyalty, as any consumer product expert designers would attest.

The choice of color and finish can affect the product’s perception. Matte finishes, glossy surfaces, or textured coatings can all convey different messages about the product’s quality and intended use. Color choices should also consider the product’s use environment; for instance, bright colors might be preferred for safety equipment to enhance visibility.

Incorporating logos, trademarks, or other branding elements into the enclosure design can enhance the product’s marketability. Techniques such as laser engraving, pad printing, or embossing can be used to add these elements to the enclosure.

jet engine enclosure examples

Durability and protection

The enclosure must protect the internal components from environmental factors such as dust, moisture, and physical impact. Durability is particularly important for products used in harsh environments, such as industrial or outdoor settings.

  • Ingress protection (IP) rating

The IP rating system measures the enclosure’s ability to resist dust and water ingress. Products intended for outdoor or industrial use may require a high IP rating to ensure they are protected from environmental hazards.

  • Shock and vibration resistance

The enclosure should be designed to absorb shock and vibration, which can damage sensitive electronic components. Materials like rubber or foam padding can be used inside the enclosure to cushion components and reduce the impact of shocks.

In some applications, the enclosure may be exposed to chemicals or corrosive substances. In such cases, the engineering firm should determine the material chosen for its chemical resistance properties to prevent degradation over time.

RELATED: How to develop a new electronic hardware prototype & products for your company

Regulatory compliance

Electronic products are subject to various regulatory standards, depending on their intended use and market. The product design firm must comply with these regulations to ensure the product can be legally sold and used.

The enclosure should be designed to minimize electromagnetic interference or EMI and ensure electromagnetic compatibility or EMC. This often involves the use of shielding materials, grounding, and careful placement of components within the enclosure.

Depending on the product’s application, it may need to comply with safety standards such as UL Underwriters Laboratories, CE, or Conformité Européenne. These standards often include requirements for the enclosure’s material, design, and labeling.

  • Environmental regulations

Products sold in certain markets may need to comply with environmental regulations, such as RoHS or Restriction of Hazardous Substances or WEEE or Waste Electrical and Electronic Equipment. These regulations may limit the use of certain materials or require specific labeling and recycling instructions.

Manufacturability and cost efficiency

The enclosure design should be optimized for manufacturability to ensure it can be produced efficiently and cost-effectively. Consideration should be given to the manufacturing process, tooling costs, and material waste.

  • Design for manufacturing (DFM)

DFM principles should be applied during the design phase to simplify the manufacturing process. This includes minimizing the number of parts, using standard components where possible, and designing for easy assembly.

  • Tooling and production costs

The choice of materials and manufacturing processes will impact the tooling and production costs. For example, injection molding requires an upfront investment in tooling but is cost-effective for high-volume production. CNC machining, on the other hand, maybe more suitable for low-volume or custom production runs.

The enclosure design should aim to minimize material waste during production. This can be achieved by optimizing the design for the chosen manufacturing process, such as minimizing the number of cuts or using nesting techniques to reduce material waste in sheet metal fabrication.

enclosure example

RELATED: Consumer electronic product design services: All you need to know about costs, rates, and prices for freelancers

Prototyping and testing

Before moving to full-scale production, it’s essential to prototype and test the enclosure design. Prototyping allows for the validation of design assumptions, identification of potential issues, and refinement of the design.

3D printing services are excellent tools for rapid prototyping, allowing for the creation of physical models to test fit, form, and function. This can be done quickly and cost-effectively, enabling iterative design improvements.

The prototype should undergo functional testing to ensure it meets all performance requirements. This includes testing for thermal management, durability, ingress protection, and user interface functionality.

Involving end-users in the testing process can provide valuable feedback on the product’s usability and ergonomics. This feedback can be used to make design adjustments before finalizing the enclosure design.

The enclosure design of your company’s electronic products is a critical factor in determining their success. Through a proper and careful consideration of material selection, thermal management, ergonomics, aesthetics, durability, regulatory compliance, manufacturability, and prototyping, you can develop enclosures that not only protect and enhance your products but also contribute to their market appeal and user satisfaction. Investing time and resources in the enclosure design process will pay off in the form of a more robust, user-friendly, and competitive product.

How Cad Crowd can help

Do you want to take your enclosure design to a whole new level this time? Don’t hesitate to get in touch with Cad Crowd today to request a quote and find out how we can connect you with expert designers who can help you create the perfect enclosure for your electronic products. We have over 14 years of experience as an industry leader that can help you find the right talent for your project today. Contact us for a free quote.

author avatar

MacKenzie Brown is the founder and CEO of Cad Crowd. With over 18 years of experience in launching and scaling platforms specializing in CAD services, product design, manufacturing, hardware, and software development, MacKenzie is a recognized authority in the engineering industry. Under his leadership, Cad Crowd serves esteemed clients like NASA, JPL, the U.S. Navy, and Fortune 500 companies, empowering innovators with access to high-quality design and engineering talent.

Connect with me: LinkedInXCad Crowd

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Enhance Pull Request Reviews with In-Depth Feedback


Visual Studio 2022 has taken the pull request experience to the next level by making reviews interactive. We previously enabled viewing your pull request comments inline in your working files. Now, the latest update empowers you to add comments directly within the IDE, streamlining the review process. Now, pull request reviewers can conduct deep reviews with the navigational power of the IDE and stay in their focused environment.

We heard from your feedback that the web experience for reviewing pull requests can only go so far. When you need to really understand your colleagues’ proposed changes, it’s best to checkout their branch and use the navigation and build tools in VS. Once you’re on their branch and you’ve identified some feedback, you can add the comment directly without having to map it back to the code in the web. This extends previous functionality where you could view and reply to only existing comments.

Enabling this feature

To start using the new commenting feature, first ensure you have enabled the feature flags:

  • Tools > Options > Preview Features > Pull Request Comments
  • Tools > Options > Pull Request Add Comment.

Once these are activated, checkout any branch with an active pull request and click on Show comments in files in the InfoBar to activate the pull request comments experience in the editor. Alternatively, you can enable comments by using the top level menu Git > ADO/GitHub > Show Comments in Files or from the PR dropdown menu next to the view all commits link in the Git Changes window.

Git Changes window showing Branch has an active pull request. Show comments in files. Open in browser

Adding comments to pull request files

Simply click on the Add Comment icon in the margin, or right-click the line you’d like to comment on and select Git > Add Comment from the context menu.

image hovering the add comment button

The comment icon will only appear in files that are part of the pull request. For GitHub pull requests, comments can only be added to lines surrounding and including the changes.

We appreciate your feedback!

This is another step in our journey to deliver a powerful and integrated pull request experience. We started with supporting the create a pull request workflow, enabled viewing pull request comments on your checked out branches, and now, you can add new review comments, as well!

We won’t stop there. Your continuous suggestions and insights play a crucial role in shaping the tools we build. We’re thrilled to bring you this enhancement and are eager to hear how it improves your workflow.