Even the original Deus Ex art director isn’t happy with the controversial remaster: “Oh, what the f*ck. No. This did not need to happen”


Although it isn’t out until February, Deus Ex Remastered hasn’t exactly been a huge hit with fans thanks to its lackluster visuals, and now even the game’s original art director is joining in.

In an upcoming episode of the FRVR podcast, Deus Ex art director Jerry O’Flaherty reacted rather bluntly to the remaster, developed and published by the Embracer-owned Aspyr. O’Flaherty didn’t mince words.

Join us at .NET Conf: Dive into the future of development with Visual Studio 2026


We’re thrilled to invite you to one of the most exciting events in the .NET ecosystem: .NET Conf. It runs from November 11th through the 13th and you’re invited!

This annual virtual conference is a must-attend for developers, architects, and enthusiasts looking to level up their skills and stay ahead of the curve in .NET and Visual Studio development.

dotnetconf image

.NET Conf brings together experts from Microsoft and the broader community to share insights, best practices, and the latest innovations. Whether you’re building web apps, mobile solutions, cloud services, or anything in between, there’s something for everyone. Sessions cover a wide range of topics, including performance optimizations, AI integration, cross-platform development, and more.

This year, we’re especially excited about the deep dives into Visual Studio 2026. You’ll get to explore tons of new features, enhancements, and productivity tools designed to make your coding life easier and more efficient. From improved debugging capabilities to seamless integration with emerging technologies, these sessions will give you a firsthand look at how Visual Studio is evolving to meet the demands of modern development workflows.

You’ll also get to hear from a bunch of folks on the Visual Studio team, sharing cool stuff about what’s new in Visual Studio 2026.

Nik Karpinsky is showing how the new profiler agent can help you identify performance issues in your apps and fix them. This revolutionary feature will help you speed up your app in no time.

Mika Dumont explains how new technology makes upgrading apps to .NET 10 easier than ever. She also describes how it enhances the use of Azure cloud features. If you maintain older solutions, you don’t want to miss this.

Harshada Hole takes you through a whirlwind of new productivity features in the Visual Studio debugger. This is your first step in becoming a debugging rock star.

Jui Hanamshet and Oscar Obeso demos the latest innovations in Copilot for Visual Studio and how you can benefit from having AI by your side.

.NET Conf is free and virtual, so you can join from anywhere. It’s the perfect opportunity to get inspired, learn new tricks, and prepare for what’s next in .NET and Visual Studio.

.NET Conf kicks off soon! Head over to dotnetconf.com and click Add to calendar to save your spot. Don’t miss the Visual Studio 2026 sessions that will help you work smarter and build faster. We can’t wait to see you there.

The Visual Studio Team

Latest Windows 11 Update Brings Redesigned Start Menu, More AI Tools


Microsoft has begun rolling out the KB5067036 update for Windows 11, which brings a redesigned Start Menu, new AI tools, and visual changes. The update applies to preview builds 26200.7019 for version 25H2 and 26100.7019 for version 24H2.

The new Start Menu has a scrollable “All” section with every installed app. It adds two new views: Category and Grid. The Category view groups apps by type and highlights frequently used ones, while Grid arranges them alphabetically, like a contact list on your phone. The Start Menu automatically adjusts its layout based on the display size, so it can show more pinned apps and recommendations on larger screens. Users can customize or disable sections through Settings under the Personalization menu.

Microsoft has also added Phone Link access to the Start Menu with a new button next to the Search bar. This button lets users expand or collapse content from paired Android or iPhone devices. The company says the feature will reach users in Europe later this year.

Laptop users will notice new color-coded battery icons in the taskbar. iPhone users will find the colors familiar: Green indicates charging, yellow signals battery saver mode, and red means low battery. The icons stay in their usual place in the bottom-right corner.

Copilot+ PCs are getting an AI enhancement for Voice Access called Fluid Dictation. This removes filler words and fixes grammar in real time through on-device small language models that handle data locally.

The update is rolling out in two phases, with bug fixes coming immediately and feature additions coming more gradually.

How Manager Self-Service Software Can Empower a Company


freepik

It’s no secret that many employees want to have a sense of agency over their work and are more than capable of taking on subsequently added responsibility. The same is often true of managers: they seek independence in running their small piece of a larger whole.

Fortunately, manager self-service software can help with this. Manager self-service software is a user-friendly platform that allows managers access to a database that can help them take control of their team in an efficient, organic manner. Here’s how it works:

What Exactly Is Manager Self-Service Software?

Manager self-service software is essentially a platform that allows managers to have access to employee information and initiate reactions between other employees. Manager self-service software eliminates the need for a separate HR employee, as all of the duties normally carried out by an HR staff are compatible with the software. The software can manage tasks such as creating employee schedules; conducting employee surveys; searching for and approving applicants to be interviewed; reviewing and approving time-off requests; reviewing and changing employee time cards; and reviewing, approving, and denying requests for employee reimbursement.

Manager self-service software makes all of these resources available on a single platform, making it easily accessible both to employees and managers.

Who Benefits from Manager Self-Service Software?

Manager self-service software is ideal for any company looking to make its teams work more independently. The software promotes a streamlined way of conducting business, which both employees and managers have found preferable to a chain of command. With managers, HR reps, and scheduling officers all able to work from one platform, it’s much easier for employees to communicate what best meets their needs for optimal productivity.

In line with the hands-off capabilities of manager self-service software, remote work is a much more feasible option. This is good news, as now nearly 70% of the American workforce spends at least one day a week working from home.

Manager self-service software also promotes transparency with security. This establishes trust between the employer and employee. In an age where data is often treated as currency traded among different organizations, it only makes sense to ensure that employees’ information are kept strictly confidential. This blend of accessibility and safety guarantees that employees feel that their most sensitive information is secure at all time.

In Sum

Manager self-service software may very well become the norm for most companies. By consolidating multiple roles into a single platform, manager self-service software streamlines the workplace while also establishing agency and engagement among employees. The software’s capacity for data storage, as well as application, means that it can do much of the heavy lifting in a company without breaking a sweat, leaving employees and managers alike to focus on their work without getting bogged down with timecards and scheduling.

In sum, manager self-service software can add immeasurable value to a company.

Find a Home-Based Business to Start-Up >>> Hundreds of Business Listings.

OpenAI now sells extra Sora credits for $4, plans to reduce free gens in the future


OpenAI has started selling power users extra credits for its Sora AI video generation tool. An extra 10 video gens will retail for $4 through Apple’s App Store. The company currently has a limit of 30 free gens per day, a rate that will likely decrease as OpenAI starts to monetize the offering. Bill Peebles, who heads OpenAI’s Sora, posted on X about the changes.

“Eventually we will need to bring the free gens down to accommodate growth (we won’t have enough gpus to do it otherwise!), but we’ll be transparent as it happens,” he said.

Peebles also said that OpenAI plans to monetize by letting entities essentially license out their copyrighted material, either their artwork, characters or likenesses. “We imagine a world where rightsholders have the option to charge extra for cameos of beloved characters and people,” he wrote. Although making the cameo feature a core part of the monetization while the company is being sued by Cameo for trademark infringement is certainly a bold choice. And that’s just the latest in a series of dodgy actions tied to OpenAI’s text-to-video AI app.

The Friday Roundup – Focus Basics and Camera Apps


50's cartoon guy stressing the importance of video focus.

Focus Basics for Video Production Beginners

Depth of Field, Focus Tools, and More

These days most of us are going to be shooting video on some kind of device that offers the ability to control the camera settings.

Just how much you can control those settings will depend on your device but remember this is no longer a “shooting with a phone or camera” discussion.

Nearly all mobile phones these days offer at least some degree of control over the basic settings that allow you to control focus and other parameters.

So given that fact, why would you want to do that in the first place?

Well I am glad you asked and so are the guys from Ground Control because they made a video all about it!


The Best Camera App for iPhone & Android? (Blackmagic Camera App Tutorial)

Just above this entry on the Friday Roundup I added a tutorial from the guys at Ground Control on the subject of focus.

In my intro to that tutorial video I mentioned that these days having a smart phone did not mean you didn’t have control over camera settings like you would with a camera.

Most phones these days offer at least basic control over the camera but if you really want to step it up to get the most you can out of your camera then a dedicated app can do that.

I used to use Open Camera for this purpose but about 6 months ago I switched to the Black Magic app instead.

Just like DaVinci resolve, it’s really, really free and really, really good!


5 AI Tools That Speed Up Video Editing – PowerDirector

Obviously the subject of the moment within the world of creating videos and video editing is the application of A.I models to various parts of the process.

Somehow along the way and yes, I am looking at you guys in the marketing department, most of this new stuff has been sort of lumped together in one big generic heap labelled, A.I.

The problem with that is that there is a very low level of differentiation occurring when it comes to the subject and what exactly is on offer here.

There are A.I. tools to complete tasks faster and more intelligently, there are tools for the creation of video assets, there are manipulation tools and there are specific tools for video upscaling and enhancement.

Each one of these may or may not be useful to you as a creator but when you pile them all together in one big bunch it becomes hard to work that out.

So in light of that here are 5 actual tools you can use in PowerDirector to help speed up and improve your workflow.


Keyboard Shortcuts for Faster Editing – PowerDirector Video Editing Basics

The folks at CyberLink have been steadily adding content to their “Basics” series of tutorial videos over the past few months.

If you are new to the program, want to see how it works or are just looking for a refresher then these are excellent for doing just that.

I wanted to highlight the one below that was added a few days ago because it covers a vital subject for any video editor.

The reality is that of course you can “point and click” or “drag and drop” your way to success using just about any video editing software.

However as most people discover very quickly, that becomes very tedious, very fast!

The real way to get fast and become efficient is to learn and use keyboard shortcuts as shown below.


One of the seemingly endless demands of creating videos for platforms like TikTok, Instagram and YouTube Shorts is the need to “fit in.”

Now by that I don’t mean you have to mindlessly follow what everyone else is doing or to even outright copy them!

What I mean is that audiences on those platform start to fall into certain expectations of how things are supposed to look is general sense and by utilizing those trends you can retain viewers.

The styles on those platforms are evolving fast and it helps to keep up!


15 Must-Try Transitions in Filmora – From Cinematic to Pro-Level Edits

Back in the day when it came to the subject of transitions there were two universal truths.

The first was that the marketing department of any given video editing software company was going to absolutely guarantee your successful path to cinematic greatness through the use of their packaged transitions.

The second was that the actual use of those aforementioned transitions in your edits would absolutely guarantee your status as a complete nerdling amateur!

However over time things have changed and the range of transitions being offered these days is not only way more sophisticated but also far more adjustable to a given scenario.

Here are a few on offer in Filmora.


Wondershare Filmora 14 AI Video Generator Tutorial For Beginners

There is a lot being said at the moment about some of the A.I. video generators being offered inside various software packages.

My take on it all so far is to use there sorts of things as tools for production rather than end-to-end solutions to make complete videos.

To me it’s not just the cost involved but that reality that right now an A.I. sequence of any kind that goes too long starts to look more and more artificial and less and less intelligent!

Here’s Jacky’s take on the offerings from Filmora.


How to Practice Editing as a Resolve Beginner

One mistake I see a lot of beginners make when they start out is to grab a tutorial on a particular technique they need at that point in time.

They study the technique then apply what they learned to whatever they were working on and then move on in life as if nothing ever happened!

Inevitably they will hit the need for that exact technique again so they go back and find the original tutorial, restudy and apply.

What they don’t realize is that they are overlooking a great opportunity to actually learn editing rather than having to constantly do refreshers on things they have done before.

The correct sequence is to find something you need to know, learn how to do it, do it, then do it again and again and again until you “know” it.

Editing in any software is very much like when you learned to tie your own shoe laces.

You learned how to do it, carried out the action, re-learned, repeated the action until you had repeated that action over and over so many times you could do it without thinking.

Editing can be just like that, the key is the repetition of those basic actions until they are second nature.




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How to see a Winforms custom control in Visual Studio designer?


I am following this tutorial to create a custom control that inherits from one different than UserControl.

When opening the designer view of this control, instead of seeing a render of the control, I only see a black background with the message “To add components to your class, drag them from the Toolbox and use the Properties window to set their properties. To create methods and events for your class, switch to code view.”.

Visual Studio designer tab

When adding the CustomControl to a form, the form’s designer renders the CustomControl as expected.

The custom control being rendered inside the form’s visual designer in Visual Studio

This is the code of my CustomControl:

public partial class CustomControl1 : Button
{
    private int _counter = 0;

    public CustomControl1()
    {
        InitializeComponent();
    }

    protected override void OnPaint(PaintEventArgs pe)
    {
        // Draw the control
        base.OnPaint(pe);

        // Paint our string on top of it
        pe.Graphics.DrawString($"Clicked {_counter} times", Font, Brushes.Purple, new PointF(3, 3));
    }

    protected override void OnClick(EventArgs e)
    {
        // Increase the counter and redraw the control
        _counter++;
        Invalidate();

        // Call the base method to invoke the Click event
        base.OnClick(e);
    }
}

partial class CustomControl1
{
    /// <summary>
    /// Required designer variable.
    /// </summary>
    private System.ComponentModel.IContainer components = null;

    /// <summary>
    /// Clean up any resources being used.
    /// </summary>
    /// <param name="disposing">true if managed resources should be disposed; otherwise, false.</param>
    protected override void Dispose(bool disposing)
    {
        if (disposing && (components != null))
        {
            components.Dispose();
        }

        base.Dispose(disposing);
    }

    #region Component Designer generated code

    /// <summary>
    /// Required method for Designer support - do not modify 
    /// the contents of this method with the code editor.
    /// </summary>
    private void InitializeComponent()
    {
        SuspendLayout();
        ResumeLayout(false);
    }

    #endregion
}

Is this a limitation of Visual Studio designer?

Do I need to change something in order to use see the control in the designer?

Someone Snuck Into a Cellebrite Microsoft Teams Call and Leaked Phone Unlocking Details


An anonymous reader quotes a report from 404 Media: Someone recently managed to get on a Microsoft Teams call with representatives from phone hacking company Cellebrite, and then leaked a screenshot of the company’s capabilities against many Google Pixel phones, according to a forum post about the leak and 404 Media’s review of the material. The leak follows others obtained and verified by 404 Media over the last 18 months. Those leaks impacted both Cellebrite and its competitor Grayshift, now owned by Magnet Forensics. Both companies constantly hunt for techniques to unlock phones law enforcement have physical access to.

“You can Teams meeting with them. They tell everything. Still cannot extract esim on Pixel. Ask anything,” a user called rogueFed wrote on the GrapheneOS forum on Wednesday, speaking about what they learned about Cellebrite capabilities. GrapheneOS is a security- and privacy-focused Android-based operating system. rogueFed then posted two screenshots of the Microsoft Teams call. The first was a Cellebrite Support Matrix, which lays out whether the company’s tech can, or can’t, unlock certain phones and under what conditions. The second screenshot was of a Cellebrite employee. According to another of rogueFed’s posts, the meeting took place in October. The meeting appears to have been a sales call. The employee is a “pre sales expert,” according to a profile available online.

The Support Matrix is focused on modern Google Pixel devices, including the Pixel 9 series. The screenshot does not include details on the Pixel 10, which is Google’s latest device. It discusses Cellebrite’s capabilities regarding ‘before first unlock’, or BFU, when a piece of phone unlocking tech tries to open a device before someone has typed in the phone’s passcode for the first time since being turned on. It also shows Cellebrite’s capabilities against after first unlock, or AFU, devices. The Support Matrix also shows Cellebrite’s capabilities against Pixel devices running GrapheneOS, with some differences between phones running that operating system and stock Android. Cellebrite does support, for example, Pixel 9 devices BFU. Meanwhile the screenshot indicates Cellebrite cannot unlock Pixel 9 devices running GrapheneOS BFU. In their forum post, rogueFed wrote that the “meeting focused specific on GrapheneOS bypass capability.” They added “very fresh info more coming.”

AI Model Deployment Strategies: Best Use-Case Approaches


Artificial intelligence has moved beyond experimentation — it’s powering search engines, recommender systems, financial models, and autonomous vehicles. Yet one of the biggest hurdles standing between promising prototypes and production impact is deploying models safely and reliably. Recent research notes that while 78 percent of organizations have adopted AI, only about 1 percent have achieved full maturity. That maturity requires scalable infrastructure, sub‑second response times, monitoring, and the ability to roll back models when things go wrong. With the landscape evolving rapidly, this article offers a use‑case driven compass to selecting the right deployment strategy for your AI models. It draws on industry expertise, research papers, and trending conversations across the web while highlighting where Clarifai’s products naturally fit.

Quick Digest: What are the best AI deployment strategies today?

If you want the short answer: There is no single best strategy. Deployment techniques such as shadow testing, canary releases, blue‑green rollouts, rolling updates, multi‑armed bandits, serverless inference, federated learning, and agentic AI orchestration all have their place. The right approach depends on the use case, the risk tolerance, and the need for compliance. For example:

  • Real‑time, low‑latency services (search, ads, chat) benefit from shadow deployments followed by canary releases to validate models on live traffic before full cutover.
  • Rapid experimentation (personalization, multi‑model routing) may require multi‑armed bandits that dynamically allocate traffic to the best model.
  • Mission‑critical systems (payments, healthcare, finance) often adopt blue‑green deployments for instant rollback.
  • Edge and privacy‑sensitive applications leverage federated learning and on‑device inference.
  • Emerging architectures like serverless inference and agentic AI introduce new possibilities but also new risks.

We’ll unpack each scenario in detail, provide actionable guidance, and share expert insights under every section.

AI Deployment Landscape 


Why model deployment is hard (and why it matters)

Moving from a model on a laptop to a production service is challenging for three reasons:

  1. Performance constraints – Production systems must maintain low latency and high throughput. For a recommender system, even a few milliseconds of additional latency can reduce click‑through rates. And as research shows, poor response times erode user trust quickly.
  2. Reliability and rollback – A new model version may perform well in staging, but fails when exposed to unpredictable real‑world traffic. Having an instant rollback mechanism is vital to limit damage when things go wrong.
  3. Compliance and trust – In regulated industries like healthcare or finance, models must be auditable, fair, and safe. They must meet privacy requirements and track how decisions are made.

Clarifai’s perspective: As a leader in AI, Clarifai sees these challenges daily. The Clarifai platform offers compute orchestration to manage models across GPU clusters, on‑prem and cloud inference options, and local runners for edge deployments. These capabilities ensure models run where they are needed most, with robust observability and rollback features built in.

Expert insights

  • Peter Norvig, noted AI researcher, reminds teams that “machine learning success is not just about algorithms, but about integration: infrastructure, data pipelines, and monitoring must all work together.” Companies that treat deployment as an afterthought often struggle to deliver value.
  • Genevieve Bell, anthropologist and technologist, emphasizes that trust in AI is earned through transparency and accountability. Deployment strategies that support auditing and human oversight are essential for high‑impact applications.

How does shadow testing enable safe rollouts?

Shadow testing (sometimes called silent deployment or dark launch) is a technique where the new model receives a copy of live traffic but its outputs are not shown to users. The system logs predictions and compares them to the current model’s outputs to measure differences and potential improvements. Shadow testing is ideal when you want to evaluate model performance in real conditions without risking user experience.

Why it matters

Many teams deploy models after only offline metrics or synthetic tests. Shadow testing reveals real‑world behavior: unexpected latency spikes, distribution shifts, or failures. It allows you to collect production data, detect bias, and calibrate risk thresholds before serving the model. You can run shadow tests for a fixed period (e.g., 48 hours) and analyze metrics across different user segments.

Expert insights

  • Use multiple metrics – Evaluate model outputs not just by accuracy but by business KPIs, fairness metrics, and latency. Hidden bugs may show up in specific segments or times of day.
  • Limit side effects – Ensure the new model does not trigger state changes (e.g., sending emails or writing to databases). Use read‑only calls or sandboxed environments.
  • Clarifai tip – The Clarifai platform can mirror production requests to a new model instance on compute clusters or local runners. This simplifies shadow testing and log collection without service impact.

Creative example

Imagine you are deploying a new computer‑vision model to detect product defects on a manufacturing line. You set up a shadow pipeline: every image captured goes to both the current model and the new one. The new model’s predictions are logged, but the system still uses the existing model to control machinery. After a week, you find that the new model catches defects earlier but occasionally misclassifies rare patterns. You adjust the threshold and only then plan to roll out.


How to run canary releases for low‑latency services

After shadow testing, the next step for real‑time applications is often a canary release. This approach sends a small portion of traffic – such as 1 percent – to the new model while the majority continues to use the stable version. If metrics remain within predefined bounds (latency, error rate, conversion, fairness), traffic gradually ramps up.

Important details

  1. Stepwise ramp‑up – Start with 1 percent of traffic and monitor metrics. If successful, increase to 5%, then 20%, and continue until full rollout. Each step should pass gating criteria before proceeding.
  2. Automatic rollback – Define thresholds that trigger rollback if things go wrong (e.g., latency rises by more than 10 %, or conversion drops by more than 1 %). Rollbacks should be automated to minimize downtime.
  3. Cell‑based rollouts – For global services, deploy per region or availability zone to limit the blast radius. Monitor region‑specific metrics; what works in one region may not in another.
  4. Model versioning & feature flags – Use feature flags or configuration variables to switch between model versions seamlessly without code deployment.

Expert insights

  • Multi‑metric gating – Data scientists and product owners should agree on multiple metrics for promotion, including business outcomes (click‑through rate, revenue) and technical metrics (latency, error rate). Solely looking at model accuracy can be misleading.
  • Continuous monitoring – Canary tests are not just for the rollout. Continue to monitor after full deployment because model performance can drift.
  • Clarifai tip – Clarifai provides a model management API with version tracking and metrics logging. Teams can configure canary releases through Clarifai’s compute orchestration and auto‑scale across GPU clusters or CPU containers.

Creative example

Consider a customer support chatbot that answers product questions. A new dialogue model promises better responses but might hallucinate. You release it as a canary to 2 percent of users with guardrails: if the model cannot answer confidently, it transfers to a human. Over a week, you track average customer satisfaction and chat duration. When satisfaction improves and hallucinations remain rare, you ramp up traffic gradually.


Multi‑armed bandits for rapid experimentation

In contexts where you are comparing multiple models or strategies and want to optimize during rollout, multi‑armed bandits can outperform static A/B tests. Bandit algorithms dynamically allocate more traffic to better performers and reduce exploration as they gain confidence.

Where bandits shine

  1. Personalization & ranking – When you have many candidate ranking models or recommendation algorithms, bandits reduce regret by prioritizing winners.
  2. Prompt engineering for LLMs – Trying different prompts for a generative AI model (e.g., summarization styles) can benefit from bandits that allocate more traffic to prompts yielding higher user ratings.
  3. Pricing strategies – In dynamic pricing, bandits can test and adapt price tiers to maximize revenue without over‑discounting.

Bandits vs. A/B tests

A/B tests allocate fixed percentages of traffic to each variant until statistically significant results emerge. Bandits, however, adapt over time. They balance exploration and exploitation: ensuring that all options are tried but focusing on those that perform well. This results in higher cumulative reward, but the statistical analysis is more complex.

Expert insights

  • Algorithm choice matters – Different bandit algorithms (e.g., epsilon‑greedy, Thompson sampling, UCB) have different trade‑offs. For example, Thompson sampling often converges quickly with low regret.
  • Guardrails are essential – Even with bandits, maintain minimum traffic floors for each variant to avoid prematurely discarding a potentially better model. Keep a holdout slice for offline evaluation.
  • Clarifai tip – Clarifai can integrate with reinforcement learning libraries. By orchestrating multiple model versions and collecting reward signals (e.g., user ratings), Clarifai helps implement bandit rollouts across different endpoints.

Creative example

Suppose your e‑commerce platform uses an AI model to recommend products. You have three candidate models: Model A, B, and C. Instead of splitting traffic evenly, you employ a Thompson sampling bandit. Initially, traffic is split roughly equally. After a day, Model B shows higher click‑through rates, so it receives more traffic while Models A and C receive less but are still explored. Over time, Model B is clearly the winner, and the bandit automatically shifts most traffic to it.


Blue‑green deployments for mission‑critical systems

When downtime is unacceptable (for example, in payment gateways, healthcare diagnostics, and online banking), the blue‑green strategy is often preferred. In this approach, you maintain two environments: Blue (current production) and Green (the new version). Traffic can be switched instantly from blue to green and back.

How it works

  1. Parallel environments – The new model is deployed in the green environment while the blue environment continues to serve all traffic.
  2. Testing – You run integration tests, synthetic traffic, and possibly a limited shadow test in the green environment. You compare metrics with the blue environment to ensure parity or improvement.
  3. Cutover – Once you are confident, you flip traffic from blue to green. Should problems arise, you can flip back instantly.
  4. Cleanup – After the green environment proves stable, you can decommission the blue environment or repurpose it for the next version.

Pros:

  • Zero downtime during the cutover; users see no interruption.
  • Instant rollback ability; you simply redirect traffic back to the previous environment.
  • Reduced risk when combined with shadow or canary testing in the green environment.

Cons:

  • Higher infrastructure cost, as you must run two full environments (compute, storage, pipelines) concurrently.
  • Complexity in synchronizing data across environments, especially with stateful applications.

Expert insights

  • Plan for data synchronization – For databases or stateful systems, decide how to replicate writes between blue and green environments. Options include dual writes or read‑only periods.
  • Use configuration flags – Avoid code changes to flip environments. Use feature flags or load balancer rules for atomic switchover.
  • Clarifai tip – On Clarifai, you can spin up an isolated deployment zone for the new model and then switch the routing. This reduces manual coordination and ensures that the old environment stays intact for rollback.

Meeting compliance in regulated & high‑risk domains

Industries like healthcare, finance, and insurance face stringent regulatory requirements. They must ensure models are fair, explainable, and auditable. Deployment strategies here often involve extended shadow or silent testing, human oversight, and careful gating.

Key considerations

  1. Silent deployments – Deploy the new model in a read‑only mode. Log predictions, compare them to the existing model, and run fairness checks across demographics before promoting.
  2. Audit logs & explainability – Maintain detailed records of training data, model version, hyperparameters, and environment. Use model cards to document intended uses and limitations.
  3. Human‑in‑the‑loop – For sensitive decisions (e.g., loan approvals, medical diagnoses), keep a human reviewer who can override or confirm the model’s output. Provide the reviewer with explanation features or LIME/SHAP outputs.
  4. Compliance review board – Establish an internal committee to sign off on model deployment. They should review performance, bias metrics, and legal implications.

Expert insights

  • Bias detection – Use statistical tests and fairness metrics (e.g., demographic parity, equalized odds) to identify disparities across protected groups.
  • Documentation – Prepare comprehensive documentation for auditors detailing how the model was trained, validated, and deployed. This not only satisfies regulations but also builds trust.
  • Clarifai tip – Clarifai supports role‑based access control (RBAC), audit logging, and integration with fairness toolkits. You can store model artifacts and logs in the Clarifai platform to simplify compliance audits.

Creative example

Suppose a loan underwriting model is being updated. The team first deploys it silently and logs predictions for thousands of applications. They compare outcomes by gender and ethnicity to ensure the new model does not inadvertently disadvantage any group. A compliance officer reviews the results and only then approves a canary rollout. The underwriting system still requires a human credit officer to sign off on any decision, providing an extra layer of oversight.


Rolling updates & champion‑challenger in drift‑heavy domains

Domains like fraud detection, content moderation, and finance see rapid changes in data distribution. Concept drift can degrade model performance quickly if not addressed. Rolling updates and champion‑challenger frameworks help handle continuous improvement.

How it works

  1. Rolling update – Gradually replace pods or replicas of the current model with the new version. For example, replace one replica at a time in a Kubernetes cluster. This avoids a big bang cutover and allows you to monitor performance in production.
  2. Champion‑challenger – Run the new model (challenger) alongside the current model (champion) for an extended period. Each model receives a portion of traffic, and metrics are logged. When the challenger consistently outperforms the champion across metrics, it becomes the new champion.
  3. Drift monitoring – Deploy tools that monitor feature distributions and prediction distributions. Trigger re‑training or fall back to a simpler model when drift is detected.

Expert insights

  • Keep an archive of historical models – You may need to revert to an older model if the new one fails or if drift is detected. Version everything.
  • Automate re‑training – In drift‑heavy domains, you might need to re‑train models weekly or daily. Use pipelines that fetch fresh data, re‑train, evaluate, and deploy with minimal human intervention.
  • Clarifai tip – Clarifai’s compute orchestration can schedule and manage continuous training jobs. You can monitor drift and automatically trigger new runs. The model registry stores versions and metrics for easy comparison.

Batch & offline scoring: when real‑time isn’t required

Not all models need millisecond responses. Many enterprises rely on batch or offline scoring for tasks like overnight risk scoring, recommendation embedding updates, and periodic forecasting. For these scenarios, deployment strategies focus on accuracy, throughput, and determinism rather than latency.

Common patterns

  1. Recreate strategy – Stop the old batch job, run the new job, validate results, and resume. Because batch jobs run offline, it is easier to roll back if issues occur.
  2. Blue‑green for pipelines – Use separate storage or data partitions for new outputs. After verifying the new job, switch downstream systems to read from the new partition. If an error is discovered, revert to the old partition.
  3. Checkpointing and snapshotting – Large batch jobs should periodically save intermediate states. This allows recovery if the job fails halfway and speeds up experimentation.

Expert insights

  • Validate output differences – Compare the new job’s outputs with the old job. Even minor changes can impact downstream systems. Use statistical tests or thresholds to decide whether differences are acceptable.
  • Optimize resource usage – Schedule batch jobs during low‑traffic periods to minimize cost and avoid competing with real‑time workloads.
  • Clarifai tip – Clarifai offers batch processing capabilities via its platform. You can run large image or text processing jobs and get results stored in Clarifai for further downstream use. The platform also supports file versioning so you can keep track of different model outputs.

Edge AI & federated learning: privacy and latency

As billions of devices come online, Edge AI has become a crucial deployment scenario. Edge AI moves computation closer to the data source, reducing latency and bandwidth consumption and improving privacy. Rather than sending all data to the cloud, devices like sensors, smartphones, and autonomous vehicles perform inference locally.

Benefits of edge AI

  1. Real‑time processing – Edge devices can react instantly, which is critical for augmented reality, autonomous driving, and industrial control systems.
  2. Enhanced privacy – Sensitive data stays on device, reducing exposure to breaches and complying with regulations like GDPR.
  3. Offline capability – Edge devices continue functioning without network connectivity. For example, healthcare wearables can monitor vital signs in remote areas.
  4. Cost reduction – Less data transfer means lower cloud costs. In IoT, local processing reduces bandwidth requirements.

Federated learning (FL)

When training models across distributed devices or institutions, federated learning enables collaboration without moving raw data. Each participant trains locally on its own data and shares only model updates (gradients or weights). The central server aggregates these updates to form a global model.

Benefits: Federated learning aligns with privacy‑enhancing technologies and reduces the risk of data breaches. It keeps data under the control of each organization or user and promotes accountability and auditability.

Challenges: FL can still leak information through model updates. Attackers may attempt membership inference or exploit distributed training vulnerabilities. Teams must implement secure aggregation, differential privacy, and robust communication protocols.

Expert insights

  • Hardware acceleration – Edge inference often relies on specialized chips (e.g., GPU, TPU, or neural processing units). Investments in AI‑specific chips are growing to enable low‑power, high‑performance edge inference.
  • FL governance – Ensure that participants agree on the training schedule, data schema, and privacy guarantees. Use cryptographic techniques to protect updates.
  • Clarifai tip – Clarifai’s local runner allows models to run on devices at the edge. It can be combined with secure federated learning frameworks so that models are updated without exposing raw data. Clarifai orchestrates the training rounds and provides central aggregation.

Creative example

Imagine a hospital consortium training a model to predict sepsis. Due to privacy laws, patient data cannot leave the hospital. Each hospital runs training locally and shares only encrypted gradients. The central server aggregates these updates to improve the model. Over time, all hospitals benefit from a shared model without violating privacy.


Multi‑tenant SaaS and retrieval‑augmented generation (RAG)

Why multi‑tenant models need extra care

Software‑as‑a‑service platforms often host many customer workloads. Each tenant might require different models, data isolation, and release schedules. To avoid one customer’s model affecting another’s performance, platforms adopt cell‑based rollouts: isolating tenants into independent “cells” and rolling out updates cell by cell.

Retrieval‑augmented generation (RAG)

RAG is a hybrid architecture that combines language models with external knowledge retrieval to produce grounded answers. According to recent reports, the RAG market reached $1.85 billion in 2024 and is growing at 49 % CAGR. This surge reflects demand for models that can cite sources and reduce hallucination risks.

How RAG works: The pipeline comprises three components: a retriever that fetches relevant documents, a ranker that orders them, and a generator (LLM) that synthesizes the final answer using the retrieved documents. The retriever may use dense vectors (e.g., BERT embeddings), sparse methods (e.g., BM25), or hybrid approaches. The ranker is often a cross‑encoder that provides deeper relevance scoring. The generator uses the top documents to produce the answer.

Benefits: RAG systems can cite sources, comply with regulations, and avoid expensive fine‑tuning. They reduce hallucinations by grounding answers in real data. Enterprises use RAG to build chatbots that answer from corporate knowledge bases, assistants for complex domains, and multimodal assistants that retrieve both text and images.

Deploying RAG models

  1. Separate components – The retriever, ranker, and generator can be updated independently. A typical update might involve improving the vector index or the retriever model. Use canary or blue‑green rollouts for each component.
  2. Caching – For popular queries, cache the retrieval and generation results to minimize latency and compute cost.
  3. Provenance tracking – Store metadata about which documents were retrieved and which parts were used to generate the answer. This supports transparency and compliance.
  4. Multi‑tenant isolation – For SaaS platforms, maintain separate indices per tenant or apply strict access control to ensure queries only retrieve authorized content.

Expert insights

  • Open‑source frameworks – Tools like LangChain and LlamaIndex speed up RAG development. They integrate with vector databases and large language models.
  • Cost savings – RAG can reduce fine‑tuning costs by 60–80 % by retrieving domain-specific knowledge on demand rather than training new parameters.
  • Clarifai tip – Clarifai can host your vector indexes and retrieval pipelines as part of its platform. Its API supports adding metadata for provenance and connecting to generative models. For multi‑tenant SaaS, Clarifai provides tenant isolation and resource quotas.

Agentic AI & multi‑agent systems: the next frontier

Agentic AI refers to systems where AI agents make decisions, plan tasks, and act autonomously in the real world. These agents might write code, schedule meetings, or negotiate with other agents. Their promise is enormous but so are the risks.

Designing for value, not hype

McKinsey analysts emphasize that success with agentic AI isn’t about the agent itself but about reimagining the workflow. Companies should map out the end‑to‑end process, identify where agents can add value, and ensure people remain central to decision‑making. The most common pitfalls include building flashy agents that do little to improve real work, and failing to provide learning loops that let agents adapt over time.

When to use agents (and when not to)

High‑variance, low‑standardization tasks benefit from agents: e.g., summarizing complex legal documents, coordinating multi‑step workflows, or orchestrating multiple tools. For simple rule‑based tasks (data entry), rule‑based automation or predictive models suffice. Use this guideline to avoid deploying agents where they add unnecessary complexity.

Security & governance

Agentic AI introduces new vulnerabilities. McKinsey notes that agentic systems present attack surfaces akin to digital insiders: they can make decisions without human oversight, potentially causing harm if compromised. Risks include chained vulnerabilities (errors cascade across multiple agents), synthetic identity attacks, and data leakage. Organizations must set up risk assessments, safelists for tools, identity management, and continuous monitoring.

Expert insights

  • Layered governance – Assign roles: some agents perform tasks, while others supervise. Provide human-in-the-loop approvals for sensitive actions.
  • Test harnesses – Use simulation environments to test agents before connecting to real systems. Mock external APIs and tools.
  • Clarifai tip – Clarifai’s platform supports orchestration of multi‑agent workflows. You can build agents that call multiple Clarifai models or external APIs, while logging all actions. Access controls and audit logs help meet governance requirements.

Creative example

Imagine a multi‑agent system that helps engineers troubleshoot software incidents. A monitoring agent detects anomalies and triggers an analysis agent to query logs. If the issue is code-related, a code assistant agent suggests fixes and a deployment agent rolls them out under human approval. Each agent has defined roles and must log actions. Governance policies limit the resources each agent can modify.


Serverless inference & on‑prem deployment: balancing convenience and control

Serverless inferencing

In traditional AI deployment, teams manage GPU clusters, container orchestration, load balancing, and auto‑scaling. This overhead can be substantial. Serverless inference offers a paradigm shift: the cloud provider handles resource provisioning, scaling, and management, so you pay only for what you use. A model can process a million predictions during a peak event and scale down to a handful of requests on a quiet day, with zero idle cost.

Features: Serverless inference includes automatic scaling from zero to thousands of concurrent executions, pay‑per‑request pricing, high availability, and near‑instant deployment. New services like serverless GPUs (announced by major cloud providers) allow GPU‑accelerated inference without infrastructure management.

Use cases: Rapid experiments, unpredictable workloads, prototypes, and cost‑sensitive applications. It also suits teams without dedicated DevOps expertise.

Limitations: Cold start latency can be higher; long‑running models may not fit the pricing model. Also, vendor lock‑in is a concern. You may have limited control over environment customization.

On‑prem & hybrid deployments

According to industry forecasts, more companies are running custom AI models on‑premise due to open‑source models and compliance requirements. On‑premise deployments give full control over data, hardware, and network security. They allow for air‑gapped systems when regulatory mandates require that data never leaves the premises.

Hybrid strategies combine both: run sensitive components on‑prem and scale out inference to the cloud when needed. For example, a bank might keep its risk models on‑prem but burst to cloud GPUs for large scale inference.

Expert insights

  • Cost modeling – Understand total cost of ownership. On‑prem hardware requires capital investment but may be cheaper long term. Serverless eliminates capital expenditure but can be costlier at scale.
  • Vendor flexibility – Build systems that can switch between on‑prem, cloud, and serverless backends. Clarifai’s compute orchestration supports running the same model across multiple deployment targets (cloud GPUs, on‑prem clusters, serverless endpoints).
  • Security – On‑prem is not inherently more secure. Cloud providers invest heavily in security. Weigh compliance needs, network topology, and threat models.

Creative example

A retail analytics company processes millions of in-store camera feeds to detect stockouts and shopper behavior. They run a baseline model on serverless GPUs to handle spikes during peak shopping hours. For stores with strict privacy requirements, they deploy local runners that keep footage on site. Clarifai’s platform orchestrates the models across these environments and manages update rollouts.


Comparing deployment strategies & choosing the right one

There are many strategies to choose from. Here is a simplified framework:

Step 1: Define your use case & risk level

Ask: Is the model user-facing? Does it operate in a regulated domain? How costly is an error? High-risk use cases (medical diagnosis) need conservative rollouts. Low-risk models (content recommendation) can use more aggressive strategies.

Step 2: Choose candidate strategies

  1. Shadow testing for unknown models or those with large distribution shifts.
  2. Canary releases for low-latency applications where incremental rollout is possible.
  3. Blue-green for mission-critical systems requiring zero downtime.
  4. Rolling updates and champion-challenger for continuous improvement in drift-heavy domains.
  5. Multi-armed bandits for rapid experimentation and personalization.
  6. Federated & edge for privacy, offline capability, and data locality.
  7. Serverless for unpredictable or cost-sensitive workloads.
  8. Agentic AI orchestration for complex multi-step workflows.

Step 3: Plan and automate testing

Develop a testing plan: gather baseline metrics, define success criteria, and choose monitoring tools. Use CI/CD pipelines and model registries to track versions, metrics, and rollbacks. Automate logging, alerts, and fallbacks.

Step 4: Monitor & iterate

After deployment, monitor metrics continuously. Observe for drift, bias, or performance degradation. Set up triggers to retrain or roll back. Evaluate business impact and adjust strategies as necessary.

Expert insights

  • SRE mindset – Adopt the SRE principle of embracing risk while controlling blast radius. Rollbacks are normal and should be rehearsed.
  • Business metrics matter – Ultimately, success is measured by the impact on users and revenue. Align model metrics with business KPIs.
  • Clarifai tip – Clarifai’s platform integrates model registry, orchestration, deployment, and monitoring. It helps implement these best practices across on-prem, cloud, and serverless environments.

AI Deployment Strategy comparison cheat sheet

AI Model Deployment Strategies by Use Case

Use Case

Recommended Deployment Strategies

Why These Work Best

1. Low-Latency Online Inference (e.g., recommender systems, chatbots)

Canary Deployment

Shadow/Mirrored Traffic

Cell-Based Rollout

Gradual rollout under live traffic; ensures no latency regressions; isolates failures to specific user groups.

2. Continuous Experimentation & Personalization (e.g., A/B testing, dynamic UIs)

Multi-Armed Bandit (MAB)

Contextual Bandit

Dynamically allocates traffic to better-performing models; reduces experimentation time and improves online reward.

3. Mission-Critical / Zero-Downtime Systems (e.g., banking, payments)

Blue-Green Deployment

Enables instant rollback; maintains two environments (active + standby) for high availability and safety.

4. Regulated or High-Risk Domains (e.g., healthcare, finance, legal AI)

Extended Shadow Launch

Progressive Canary

Allows full validation before exposure; maintains compliance audit trails; supports phased verification.

5. Drift-Prone Environments (e.g., fraud detection, ad click prediction)

Rolling Deployment

Champion-Challenger Setup

Smooth, periodic updates; challenger model can gradually replace the champion when it consistently outperforms.

6. Batch Scoring / Offline Predictions (e.g., ETL pipelines, catalog enrichment)

Recreate Strategy

Blue-Green for Data Pipelines

Simple deterministic updates; rollback by dataset versioning; low complexity.

7. Edge / On-Device AI (e.g., IoT, autonomous drones, industrial sensors)

Phased Rollouts per Device Cohort

Feature Flags / Kill-Switch

Minimizes risk on hardware variations; allows quick disablement in case of model failure.

8. Multi-Tenant SaaS AI (e.g., enterprise ML platforms)

Cell-Based Rollout per Tenant Tier

Blue-Green per Cell

Ensures tenant isolation; supports gradual rollout across different customer segments.

9. Complex Model Graphs / RAG Pipelines (e.g., retrieval-augmented LLMs)

Shadow Entire Graph

Canary at Router Level

Bandit Routing

Validates interactions between retrieval, generation, and ranking modules; optimizes multi-model performance.

10. Agentic AI Applications (e.g., autonomous AI agents, workflow orchestrators)

Shadowed Tool-Calls

Sandboxed Orchestration

Human-in-the-Loop Canary

Ensures safe rollout of autonomous actions; supports controlled exposure and traceable decision memory.

11. Federated or Privacy-Preserving AI (e.g., healthcare data collaboration)

Federated Deployment with On-Device Updates

Secure Aggregation Pipelines

Enables training and inference without centralizing data; complies with data protection standards.

12. Serverless or Event-Driven Inference (e.g., LLM endpoints, real-time triggers)

Serverless Inference (GPU-based)

Autoscaling Containers (Knative / Cloud Run)

Pay-per-use efficiency; auto-scaling based on demand; great for bursty inference workloads.

Expert Insight

  • Hybrid rollouts often combine shadow + canary, ensuring quality under production traffic before full release.
  • Observability pipelines (metrics, logs, drift monitors) are as critical as the deployment method.
  • For agentic AI, use audit-ready memory stores and tool-call simulation before production enablement.
  • Clarifai Compute Orchestration simplifies canary and blue-green deployments by automating GPU routing and rollback logic across environments.
  • Clarifai Local Runners enable on-prem or edge deployment without uploading sensitive data.

Use Case Specific AI Model Deployment


How Clarifai Enables Robust Deployment at Scale

Modern AI deployment isn’t just about putting models into production — it’s about doing it efficiently, reliably, and across any environment. Clarifai’s platform helps teams operationalize the strategies discussed earlier — from canary rollouts to hybrid edge deployments — through a unified, vendor-agnostic infrastructure.

Clarifai Compute Orchestration

Clarifai’s Compute Orchestration serves as a control plane for model workloads, intelligently managing GPU resources, scaling inference endpoints, and routing traffic across cloud, on-prem, and edge environments.
It’s designed to help teams deploy and iterate faster while maintaining cost transparency and performance guarantees.

Key advantages:

  • Performance & Cost Efficiency: Delivers 544 tokens/sec throughput, 3.6 s time-to-first-answer, and a blended cost of $0.16 per million tokens — among the fastest GPU inference rates for its price.
  • Autoscaling & Fractional GPUs: Dynamically allocates compute capacity and shares GPUs across smaller jobs to minimize idle time.
  • Reliability: Ensures 99.999% uptime with automatic redundancy and workload rerouting — critical for mission-sensitive deployments.
  • Deployment Flexibility: Supports all major rollout patterns (canary, blue-green, shadow, rolling) across heterogeneous infrastructure.
  • Unified Observability: Built-in dashboards for latency, throughput, and utilization help teams fine-tune deployments in real time.

“Our customers can now scale their AI workloads seamlessly — on any infrastructure — while optimizing for cost, reliability, and speed.”
Matt Zeiler, Founder & CEO, Clarifai

AI Runners and Hybrid Deployment

For workloads that demand privacy or ultra-low latency, Clarifai AI Runners extend orchestration to local and edge environments, letting models run directly on internal servers or devices while staying connected to the same orchestration layer.
This enables secure, compliant deployments for enterprises handling sensitive or geographically distributed data.

Together, Compute Orchestration and AI Runners give teams a single deployment fabric — from prototype to production, cloud to edge — making Clarifai not just an inference engine but a deployment strategy enabler.

How Clarifai enables Robust Deployment at scale

Frequently Asked Questions (FAQs)

  1. What is the difference between canary and blue-green deployments?

Canary deployments gradually roll out the new version to a subset of users, monitoring performance and rolling back if needed. Blue-green deployments create two parallel environments; you cut over all traffic at once and can revert instantly by switching back.

  1. When should I consider federated learning?

Use federated learning when data is distributed across devices or institutions and cannot be centralized due to privacy or regulation. Federated learning enables collaborative training while keeping data localized.

  1. How do I monitor model drift?

Monitor input feature distributions, prediction distributions, and downstream business metrics over time. Set up alerts if distributions deviate significantly. Tools like Clarifai’s model monitoring or open-source solutions can help.

  1. What are the risks of agentic AI?

Agentic AI introduces new vulnerabilities such as synthetic identity attacks, chained errors across agents, and untraceable data leakage. Organizations must implement layered governance, identity management, and simulation testing before connecting agents to real systems.

  1. Why does serverless inference matter?

Serverless inference eliminates the operational burden of managing infrastructure. It scales automatically and charges per request. However, it may introduce latency due to cold starts and can lead to vendor lock-in.

  1. How does Clarifai help with deployment strategies?

Clarifai provides a full-stack AI platform. You can train, deploy, and monitor models across cloud GPUs, on-prem clusters, local devices, and serverless endpoints. Features like compute orchestration, model registry, role-based access control, and auditable logs support safe and compliant deployments.


Conclusion

Model deployment strategies are not one-size-fits-all. By matching deployment techniques to specific use cases and balancing risk, speed, and cost, organizations can deliver AI reliably and responsibly. From shadow testing to agentic orchestration, each strategy requires careful planning, monitoring, and governance. Emerging trends like serverless inference, federated learning, RAG, and agentic AI open new possibilities but also demand new safeguards. With the right frameworks and tools—and with platforms like Clarifai offering compute orchestration and scalable inference across hybrid environments—enterprises can turn AI prototypes into production systems that truly make a difference.

 

Clarifai Deployment Fabric

 



How 3D Product Animations Boost Sales When Hiring Design Studios & Freelancers


Why you need 3D animations to market products for your company

Today’s post explores 3D product animations and how they boost sales when hiring design studios and freelancers. Do you know that the IKEA catalog is the most printed publication in the world today, even more than the Bible? Do you also know that most of the images in the catalog (about 75% of them) are 3D renderings instead of photographs? This allows for a major cost-saving because IKEA doesn’t have to ship prototypes all around the world for photo shoots. It’s the same story on the website because otherwise, the company would again spend a fortune getting the right product image every single time.

IKEA’s affairs with computer-generated visualization have always been the go-to reference for making a case for 3D renderings as effective marketing materials. Your company might not be as big as IKEA, perhaps you don’t even sell furniture and homeware, but you can follow their approach to catalog creation and do better using animated–instead of static–product renderings. 

3D product animations are the rage in the marketing business nowadays, especially as more people get their exposure to advertisements through websites and apps rather than print materials. Prices for 3D animated rendering services are getting more competitive as well. You can hire freelance 3D modelers and render artists from Cad Crowd, the leading agency with over thousands of experts you can choose from to create professional-quality product animations at an affordable rate.

RELATED: Top Reasons for Using 3D Rendering in the 3D Animation Process

Animated renderings

3D renderings, both static and animated, are meant to be as photorealistic as possible. Every object starts as a 3D model, arranged to a certain position to resemble a photography composition, fixed with lighting and shadow configuration, and then rendered to generate an image. Post-processing treatment gives subtle refinements of colors and contrast for a photorealism effect. All those works are for one static rendering. Since an animated rendering is basically a series of multiple static ones displayed in rapid succession, it takes a lot more time and effort to produce even a short animation/video.

In the old days, a 12 FPS (frames per second) animation was considered pretty smooth for most purposes. A 12 FPS animation means that for the entire duration of the video, each second contains 12 individual drawings displayed in successive order. It’s quick, but modern screens easily handle higher frame rates to deliver smoother motion up to 30 and 60 FPS. As for the resolution, a Full HD animation is acceptable for modern phones or laptops, but 2K and 4K are preferable for larger screen sizes.

Unlike static images, animated renderings add depth and motion, making them a compelling option for product presentation purposes. If a static rendering of a product might be likened to a movie poster, then an animated visualization of the same product is an extended trailer; the latter offers a better look at the product in question and reveals much more about what the audience can expect. The technology used to create 3D animated renderings has come a long way in sophistication over the years.

We’re now spoiled with a dizzying array of advanced software packages like AutoCAD, CATIA, Cinema 4D, Rhinoceros 3D, SolidWorks, the web-based Clara.io, and the open-source Blender, to name a few. Product animations used to be rudimentary wireframes or pixelated 3D models at best, but in today’s cutting-edge era, product animations are so realistic that they can mimic actual objects with great accuracy.

RELATED: Why You Should Hire a 3D Walkthrough Animation Service for Your Architectural Project

Furthermore, 3D animations can actually deliver a presentation that’s otherwise near impossible to create using conventional photographs and videos. For example, exploded view animations where you see the inner mechanical parts of complex products such as gearboxes and car engines, smartphones, digital cameras, drones, and so forth. Professional filmmakers can probably produce the same things with some video trickery, but it would likely be more laborious and costly. Why would anyone do that if there’s a more affordable option to achieve the same thing?

Action camera and headphones by Cad Crowd product design experts

Product animations for marketing

Among the key components in marketing material are visual appeal and storytelling. For the sake of argument, you can simply use photographs printed in magazines, flyers, and newspapers, and attach them with a short text to give the pictures a backstory. This method worked well in the past and is still widely used today. The fact that marketers and companies worldwide keep turning to this old-fashioned idea suggests that it’s effective. Billboards are still everywhere on the roadsides, proving that visual appeal plays a major role in marketing.

But just because marketers use print media doesn’t mean it’s the only thing they have at their disposal. Print media might have been the ultimate choice in the old days, but not anymore. Companies put ads in magazines as a way to supplement their main marketing channels and format: the Internet, with animated renderings. Modern consumers are bombarded with information on a daily basis, making it more challenging for any product or brand to cut through the noise. People have what’s known as “information overload” due to constant exposure to social media and news feeds delivered right to their smartphones. They see plenty of colorful pictures attached with short captions every hour of the day.

Many of them are probably product advertisements of some sort. This is the noise you need to cut through. And what better way of doing it than using the definitely more eye-catching 3D animations?Static renderings are pleasing to the eye–there’s no doubt about that. A lot of ads for products like cars, furniture pieces, homeware, fashion, electronics, and even foods and beverages are static renderings. However, the main idea behind a product advertisement is to immediately catch the audience’s attention, retain the engagement, stimulate the desire to have it, and finally trigger the buying decision.

If static renderings are the current standard, naturally, you want to bring your ads game a notch higher and be the one to stand out from the crowd. As far as storytelling and visual appeal are concerned, no static renderings will ever beat their 3D animated counterparts, and this is where an experienced 3D product rendering design firm can help. Engaging narratives and vivid imagery are delivered simultaneously, luring the audience to (somehow) involuntarily give the attention they deserve. 3D animation conveys a message effectively to let the audience see and understand the product better; they don’t have to guess what the product is or what it can do.

RELATED: FAQs to Ask a 3D Animation Studio Before Hiring 3D Animation Services for Better Projects

All they have to do is watch and enjoy. We say “enjoy” because you have the freedom to make the animation as entertaining and interesting as possible. It might be informative, hilarious, sarcastic, or all of those in one package, depending on the storytelling. This ability to present a product in a dynamic fashion makes it easier for marketers to leave a long-lasting impression on the audience. Memorable ads open the door to creating a strong brand identity.

Applications of 3D animated renderings

A 3D product animation is essentially a video created by a 3D animation expert, either long or short, depending on how detailed you want it to be. No matter the duration, video is a versatile format to deliver information, including for marketing purposes. The most common applications are as follows.

Product demonstration

Say you’re a marketer tasked with creating an advertisement for an espresso machine. Your first idea is to take a photograph of the product or create a static rendering of the object and then print it on a flyer or magazine. It wouldn’t be a farfetched idea to plan for a TV ad featuring a person making a cup of espresso using the machine. Everything is good, except that it’s all been done before. At this point, you’re in need of something unique.

Why not hire a 3D animation company to create a 3D product animation using a cross-section view of the machine in action? This way, you get the chance to showcase the inner mechanism of the product as it works to produce a cup of coffee. Of course, you don’t have to go to great lengths to give information about possible proprietary technologies or make a how-to guide. Only include the highlights, such as new features, ease-of-use, simple maintenance, build quality, and performance. The most important thing is that the audience understands what it is and what sets it apart from similar products in the market.

RELATED: A Guide to 3D Virtual Reality Animation Rendering Services for Companies and Firms

Virtual tours

If you find the need to do virtual tours, where potential clients can see and experience the product without physical visits, chances are you’re talking about a substantially large product. It might be a house, a venue, a museum, a hotel, and so forth. As the name suggests, a virtual tour should allow the audience to experience the product through auditory and visual stimulation. Take, for example, a virtual tour of a museum. For a virtual tour to be comprehensive enough, the 3D architectural animation firm creates an animation that depicts the activities a typical person does in the facility.

Move the camera slowly forward, passing the exhibits, and highlight some of the popular objects on display. Avoid having jump cuts in a virtual tour as they feel forced and unnatural. Don’t forget to use the back sound to amplify the atmosphere. The same thing applies to virtual tours of a house, a hotel, or other properties. Virtual tours are increasingly popular among real estate marketers and agencies. More people today get their latest information on the local real estate market from the Internet.

3d architectural rendering freelancers

They look at the available features and browse through the list of highlights before deciding to set an appointment with the realtor for a visit. Potential buyers rarely do physical visits if they don’t like what they see on the listings to begin with. A 3D animation from a 3D architectural visualization designer, formatted as a virtual house tour, is not cheap, so you might want to reserve it for a high-dollar property as well. 

Brand storytelling

As mentioned earlier, telling a story is important in marketing. Brand storytelling is more than just about advertising a product. It is also about fostering a relationship between your business (the company and the brand) and the clients. Telling dry facts and listing your best-selling products’ features don’t exactly constitute a story, do they? Your clients want a more compelling narrative–a story loaded with messages about the values the brand represents, the purposes it fills, the responsibilities it shares with the clients, and the goals it wants to achieve.

Almost the entire point of brand storytelling, apart from the subtle marketing intent, is to humanize your brand. The storytelling is meant to demonstrate that the business has a human side. A business has to make a profit, but it does that while fostering connections with the clients at large. To build the case for it, the storytelling usually puts forward the idea of empathy. In other words, there needs to be a parallel between the brand’s own identity and the values clients can appreciate. You want to create emotional bonds with the audience, carving the path to building trust, a sense of shared purpose, and eventually brand loyalty.

Anybody can argue that you don’t have to use 3D animation for brand storytelling – a traditional film will do. But then again, it’s like saying static renderings aren’t necessary because photographs will do. We’re not asking you to abandon videography and never look back; videography still has its place in marketing. That said, if there’s a better option, you should be inclined to make the most of it. Animated renderings come with the advantage of near infinite possibilities. So long as you have the budget for it, the sky’s the limit, and if you also have the right 3D design professionals to get the job done, you might even be able to produce an animation of blockbuster material.

RELATED: How 3D Animation Helps Deliver Immersive Marketing Campaigns & Company Services

Suppose your brand focuses on canned beverage products. In your brand storytelling, of course, it is possible to use an actor or someone from the company to talk at length about the idea behind the product, the history, the manufacturing process, quality control, etc. Or, you can take the Coca-Cola ‘Happiness Factory” route and utilize 3D animation to picture the hard work, the fun, the joy, and the dedication put into every bottle of the drink.

Another great inspiration is the Honda “Cog” commercial from the early 2000s, demonstrating the precision, the reliability, and the care to build a car; it became so popular that it got its own Wikipedia page. It’s an “inspiration” rather than an “example” only because the Cog used very little CGI (that’s one of the reasons it cost £1m back then). Today, with heavy CGI utilization from 3D rendering experts, you won’t need even close to that amount to produce great storytelling wrapped in a comparable visual quality.

Social media campaign

In the traditional sense of the term, social media refers to online platforms where users can socialize with each other regardless of distance and location via Internet-based communication methods. The definition has shifted in a big way. While conventional usage as a networking tool remains in place, social media have become a major marketing channel and are multimedia-heavy. Thanks to the user-friendly interface, mobile app versions that basically encourage people to stay connected all the time, and mostly free access, social media are the ideal platforms to launch a full-blown marketing campaign and spread the word about your products and brands.

Even on supposedly text-based platforms like Twitter, pictures and videos are dominating the feed. Now, with Instagram, YouTube, and, more recently, TikTok, where billions of users are exposed to an endless stream of product marketing, you have a much better chance of gaining traction using 3D product animation. Everybody is posting and watching videos on their phones; if they like what they see, they’re more likely to share the content with their friends and followers.

Visual appeal determines shareability, and greater shareability means a higher potential for lead acquisition. In terms of visual appeal, you’ll be hard-pressed to find anything more engaging and eye-catching than a well-made 3D product animation. An exploded view animation of a pair of earbuds attracts more viewers than a static rendering of them; an animated video of a toy car is more exciting than a photograph of it; a stop-motion of espresso workflow has higher shareability than a traditional video of a person making a cup of coffee.

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Main reasons to use 3D product animations

It wouldn’t be entirely correct to say that 3D animated rendering is the be-all and end-all for product marketing. Other formats, such as traditional photography and videography, still have their merits, but there are some very good reasons why 3D animation is the outright better choice.

Easy to showcase details

Every advertisement is meant to be informative and contain enough details to intrigue the audience. Assuming the details have anything to do with a product’s raw materials, manufacturing process, internal mechanism, or other highlights that can’t possibly be shown without taking it apart, 3D animation makes it easier to cover those details and still look playful. If the product has a unique feature that requires some technical knowledge to understand, an animated video can act as an explainer to help your less technical buyers get a grasp of it through a nice graphical presentation. 

Cost-effective

Most product design professionals and small video production companies offer Full HD (1920 x 1080p) resolution in either 24 FPS or 30 FPS as standard. The video is typically priced by duration; a minute of 3D product animation may cost anywhere between $5,000 (from a small studio) and $25,000 (a professional animation company). If done properly, a minute of animated rendering should be enough to cover a lot of details. Even at the higher end of the spectrum, it’s still relatively affordable compared to traditional filming. It’s cost-effective because you don’t have to bother with using a lot of expensive cameras and editing equipment. You don’t even need an entire filing crew; a small team of modelers and render artists will do.

Flexibility

Because 3D animation is CGI, every object you see on the screen can be modified, altered, removed, and replaced using specialized software. When the budget is tight, it’s even possible to repurpose an old animation for a new marketing campaign without spending too much time and resources. Still remember the IKEA example mentioned earlier? Reuse and repurpose are big cost-saving elements.

RELATED: What is the Important Difference Between Motion Graphics Design and 3D Animation Services Design?

Conclusion

3D animated renderings have improved how companies and brands communicate their products to customers. More businesses all around the world are beginning to visualize how 3D animation can be a cost-effective and flexible alternative to traditional videography, paving the way to new exciting innovations in the technology and creating a competitive market on its own. However, this also introduced a concern about the possibility that many untrained render artists will take advantage of the development and trick unsuspecting clients into spending money on poor-quality animations.

How Cad Crowd Can Help?

Here at Cad Crowd, you’ll never worry about receiving a substandard result or a low standard of quality of work. With over 94,000 experts to choose from who have undergone a pre-screening process, you’re ensured that only qualified professionals with proven track records can offer their services. Don’t hesitate to give us a call, now! 

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MacKenzie Brown is the founder and CEO of Cad Crowd. With over 18 years of experience in launching and scaling platforms specializing in CAD services, product design, manufacturing, hardware, and software development, MacKenzie is a recognized authority in the engineering industry. Under his leadership, Cad Crowd serves esteemed clients like NASA, JPL, the U.S. Navy, and Fortune 500 companies, empowering innovators with access to high-quality design and engineering talent.

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