After a long wait, and in a rapidly changing electric vehicle climate, the Ferrari Luce has debuted as the company’s first EV. It’s the first Ferrari to to employ a radical new look and new technology—not just under the skin, but in places a driver would see.
The Luce’s exterior was developed with former Apple designer Jony Ive and Marc Newson’s LoveForm creative collective and while there’s a clear attempt to tie it into traditional Ferrari design, it’s a different kind of Ferrari. As a four-door, five-seat vehicle, it’s also different from anything the company has made before, even its Purosangue SUV whose look tries harder to fit in with other Ferraris. There are some curves in the fenders that are reminiscent of what Ferrari’s been doing since the start of the century but also a smooth, almost Apple Magic Mouse, look worked in.
And in a twist on Ferrari’s four round taillight theme, the Luce’s only appear when the car is on. Otherwise, there’s just a black panel. Perhaps it’s color dependent but it looks a little odd in the Azzurro La Plata (Blue-Silver) that Ferrari uses in some photos.
Retractable door handles hide that it’s a four-door vehicle, with the rear doors hinged at the back like the Purosangue’s. In fact, even though the look is far different, the Luce has roughly the same footprint as that SUV despite it looking stubbier thanks to a relatively short front. Either you like it or you don’t.
In February, we got a look at the Luce’s interior, also done with LoveForm. That means there are more screens than typical of a Ferrari, with two Samsung-developed OLED screens, including the center touchscreen infotainment system that can swivel closer to the driver. There’s a lot of aluminum and glass, and even though it looks like there are physical, traditional if you will, Ferrari gauges behind the steering wheel, those are digital.
However, Ferrari’s first EV hasn’t gone nearly all-in on screens or touch-capacitive controls the way Tesla, Lucid and even Volvo and BMW have on their recently released electrics. The gear selector is glass and physical, and there are toggles for various functions, plus four window switches and the drive selector switches on the steering wheel, just like in the company’s other recent products.
The performance should be less controversial with four electric motors netting a total of 1,035 horsepower, with the two rear motors capable of up to 831 horsepower each, giving the Luce a traditional rear bias. The automaker claims acceleration from 0-100 km/h (0-62 mph) in 2.5 seconds, and a 193 mph top speed.
The Luce uses an 800-volt electric architecture and a 122-kWh battery pack with the ability to charge at up to 350 kW, which sounds like specs from something like a Porsche Taycan—or Kia EV9. The EPA hasn’t rated it for range, and it’s unclear if U.S. models will work on Tesla’s Supercharger network, but Car and Driver reports Ferrari estimates a 280-mile maximum range.
While fellow supercar brand Lamborghini backed off of its EV goals earlier this year amid an uncertain market for all-electric supercars (and parent company Volkswagen Group’s rather precarious financial situation), Ferrari has persisted. As far back as 2022, Ferrari said EVs would make up 40% of its model line and later said there would be three models, according to Reuters.
However, the automaker said in 2025 that a second EV would be pushed to at least 2028, and Ferrari also delayed the Luce from a 2025 release date, saying EVs would comprise 20% of its model line, with 40% going to hybrids and gas models each. The first Luces will be delivered this fall, although the first U.S. models aren’t expected until Spring 2027.
The electric supercar market is a small fraction of even the small supercar market. Despite recent claims the second-generation Tesla Roadster was still happening after it was revealed as a prototype and deposits were taken in November 2017, it’s very clearly an afterthought for the company and its CEO. Tesla also recently killed its Model S and X cars and, therefore, the berserk Plaid lineup.
Porsche has been marketing the 1,000 horsepower-plus Taycan Turbo GT since 2024, but it’s a sedan, too, and that company has backed away from going all-electric now that there are expected to be gasoline versions of the previously EV-only 718 sports car and more SUV-like Macan and Cayenne. Mercedes-Benz recently unveiled its new electric AMG GT 4-Door with up to 1,153 horsepower, but that’s much more of a car than the in-between Luce. That leaves the Ferrari Luce in a very small class.
And it’s even more interesting that if Ferrari had not been spun off from the former Fiat Chrysler Automobiles in 2016, it could’ve ended up as part of the American-French-Italian behemoth Stellantis, which, under new management, has made a big push to add more gas and hybrid vehicles and back off full EVs. In a sense, it’s a miracle the Luce is electric at all, no matter what you think of it and what it represents to Ferrari.