What I’ve Been Doing Besides Making Videos - Faz Business

Can I be honest with you for a second?

Lately, I’ve felt like doing just about everything in my business…

except making YouTube videos.

I know, I know.

That sounds a little ridiculous coming from someone who literally teaches people how to build their business with YouTube.

But…

creative ruts happen to everyone even the people who are supposed to have it all figured out.

And honestly?

I don’t think it’s always a bad thing.

Sometimes when the motivation to create disappears, it’s actually a signal to step back, rethink things, or focus on other parts of your business that need attention.

The pressure to constantly produce content can make it feel like something’s wrong if you’re not in that “create, create, create” mode all the time.

Today I’m sharing about creative ruts, business distractions, and why consistency isn’t always easy…

even for a video strategist.

We’ll dive into my latest projects, why I love simple talking-head videos, and how I’m automating my business for more freedom.

If you need a boost to get back on camera, this episode is for you!

VIDEO: What I’ve Been Doing Besides Making Videos

Some product links in this post are affiliate links, and I will be compensated when you purchase by clicking our links. Read my disclosure policy here.

Why It’s Normal to Hit a Creative Wall on YouTube

Even if creating content feels simple on the surface, it’s actually doing two very different things at once.

On one hand, you’re being creative, coming up with ideas, communicating clearly, and connecting with your audience. On the other hand, your content has to be strategic, helpful, and aligned with your business goals.

That tension is where the resistance comes from.

I started to realize that what I was experiencing wasn’t laziness or inconsistency… it was more like creative friction. The kind that happens when your brain is trying to be both expressive and productive at the same time.

And instead of pushing through it with content that wouldn’t be my best work, I allowed myself to pause and shift my focus.

The Simple YouTube Experiment That Still Works in 2026

When I first started this video podcast, it wasn’t because I had a perfect strategy. It was actually an experiment.

At the time, YouTube was dominated by fast-paced, highly edited videos: constant movement, sound effects, text flying across the screen. And while that style works, I started wondering what would happen if I did the opposite.

What if I just hit record and talked?

No overproduction. No complicated editing. Just clear ideas, shared consistently.

What I discovered surprised me. Not only did those videos perform well, but they also felt sustainable. I didn’t feel burnt out trying to keep up with trends or over-edit every piece of content. I could simply show up, share value, and build trust with my audience.

That approach has worked strategically, algorithmically, and most importantly, it’s something I actually enjoy doing.

But even with a simple system like that, there are still seasons where creating content feels harder than it should.

When Content Creation Starts to Feel Heavy

For a long time, creating videos felt easy. I would choose a topic, outline what I wanted to say, and press record. It became part of my routine.

Then something shifted.

Week after week, I found myself asking, Do I really have to record a video right now? And before I knew it, I had skipped multiple weeks of content.

What made it even more frustrating was that I wasn’t out of ideas. I had a full list of topics ready to-go titles, research, even thumbnails. Everything was prepared… except my willingness to actually record.

That’s when I realized this wasn’t about productivity. It was something deeper.

Creative work requires both expression and purpose. You’re not just creating for fun, you’re creating to serve, to teach, to grow a business. And sometimes, those two sides don’t flow together easily.

That tension is where resistance shows up.

And instead of forcing my way through it, I decided to lean into a different kind of productivity.

What I’ve Been Building Behind the Scenes

Even though I haven’t been consistently posting YouTube videos, I’ve been fully invested in other areas of my business that directly support long-term growth.

Hosting the All In On YouTube 2026 Workshop

One of the biggest things I focused on recently was hosting my All In On YouTube 2026 workshop, which turned out to be one of the most energizing experiences I’ve had in a long time.

It wasn’t just about teaching it was about helping people take immediate action. And what I loved most was seeing how quickly momentum built. Creators were updating thumbnails, improving their content, and getting new views on videos they had already published.

That experience reinforced something important: growth doesn’t always come from creating more content. Sometimes it comes from improving what already exists.

The workshop also brought new members into the Video Brand Academy community, which created a ripple effect of energy, ideas, and progress inside the community.

Navigating Constant Changes in Descript

Another area I’ve been spending time on is catching up with updates in Descript, which I use regularly for editing and tutorials.

The challenge isn’t using the tool; it’s how quickly it evolves.

There’s this quiet hesitation that creeps in when you create tutorials in a fast-changing environment. You start to wonder if what you’re teaching today will still be accurate tomorrow.

That feeling can slow you down more than you expect. But it’s also a reminder that perfection isn’t the goal. Progress is.

Being a creator means adapting, even when things aren’t perfectly stable.

Starting a Second Channel for Creative Freedom

I also started a second YouTube channel called Bots Mean Business, focused on AI.

This channel isn’t strategic in the traditional sense. It’s not carefully planned or optimized. It’s simply a space where I can explore ideas that excite me.

And that excitement matters more than you might think.

Even though the channel is small, it’s given me a creative outlet that feels fun again. It’s reminded me what it’s like to create without pressure, which is something every content creator needs from time to time.

Building the Video Brand Toolkit App

One of the most exciting things I’ve been working on is building an app using AI tools, specifically through Mind Pal and Base 44.

This app, called Video Brand Toolkit, houses custom workflows and chatbots that I’ve created to help with things like:

Writing YouTube descriptions
Generating video titles
Structuring content ideas
Creating scripts and funnels

The difference now is that everything is saved and personalized. Instead of starting from scratch every time, users can return to their workflows and continue where they left off.

This is something I created specifically for members inside Video Brand Academy, and it’s one of the biggest behind-the-scenes projects I’ve worked on lately.

Rebuilding My Email Marketing System

If there’s one system that has continued to support my business, even when I’m not posting consistently, it’s my email list.

I use Kit (formerly ConvertKit) to run an automated email system that delivers content to subscribers over time. Recently, I completely reworked this system to make it more effective and more aligned with how I create content now.

Instead of relying on writing new emails every week, I’ve built an evergreen system that continues to nurture my audience automatically.

This is what allows my business to keep moving, even during seasons where content creation slows down.

It’s also a reminder that YouTube is powerful for visibility, but your email list is what creates stability.

What This Means for You as a Creator

If you’ve been feeling like you’re falling behind because you’re not posting consistently, I want you to hear this clearly:

You’re not failing. You might just be in a different phase of growth.

There are seasons where you’re creating.
And there are seasons where you’re building.

Both matter.

Here’s what I want you to take away:

Your strategy should support long-term sustainability, not just short-term output
You don’t have to force content when you’re not in the right headspace
Behind-the-scenes work is still business growth

How Video Brand Academy Helps You Stay Consistent (Without Burning Out)

Everything I’ve been building—whether it’s workshops, tools, or systems feeds into Video Brand Academy.

Inside, we focus on helping you grow your YouTube channel in a way that actually supports your business, not overwhelms it.

That includes:

Weekly live coaching calls
Personalized feedback on your channel
Strategic guidance on what to create next
Support in turning your content into leads and sales

It’s not just about making videos. It’s about building a system that works even when you don’t feel like hitting record.

Conclusion

If you’ve been in a season where you don’t feel like making YouTube videos, take that as a signal not of failure, but of transition.

For me, this season has been about building, refining, and exploring new ideas that will ultimately make my content stronger.

And now, coming back to YouTube feels exciting again.

So instead of forcing yourself to create when it feels heavy, ask yourself what your business actually needs right now. You might find that the work you’re doing behind the scenes is just as valuable as the videos you’re not posting.

And when you’re ready to hit record again, you’ll show up with more clarity, more confidence, and a strategy that actually supports you.

If you want help building that kind of strategy, I’d love to support you inside Video Brand Academy.

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