Fan Engagement for Live Sports with Agentic AI


Live sports are the last excellent appointment viewing, but attention is fragmented across screens, feeds, and formats.

How do you turn tentpole moments (Super Bowl, World Cup, Olympics) into sustained engagement before, during, and after the whistle?

Join AWS and Wizeline for a strategic session on how Generative and Agentic AI are reshaping broadcast production, media operations, and fan experiences. We’ll unpack what’s working today, where the tech is heading in the next 12–18 months, and how leaders are building durable, cloud-native foundations that scale.

What you’ll learn

  • Meet fans where they are: Use GenAI + cloud workflows to auto-detect key action, assemble vertical highlights, and publish across social in minutes, not hours.
  • Deepen the connection: Leverage multimodal/agentic AI to generate hyper-personalized clips, stories, and interactive moments tuned to each fan’s preferences.
  • Scale for growth & revenue: Build sustainable, cloud-native pipelines that reduce operational drag, support global events, and open new monetization paths.
  • Evolve your stack with confidence: Navigate the AI vendor landscape, avoid lock-in, and adopt “Build With” accelerators to ship production-grade solutions quickly.
  • Future-proof production: See how agentic AI refactors workflows end-to-end—ingest → edit → QA → publish, so teams can “do more with less” as rights costs rise.

Who should attend

Media & Sports executives, product/engineering leaders, content operations, and data/AI teams responsible for audience growth, content distribution, and live production.



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