ChatGPT has been mentioning goblins unusually frequently for some time.
The mentions were seemingly caused by a training quirk for ChatGPT’s retired “nerdy” personality type.
A specific instruction in GPT-5.5 should tamp down on the inappropriate goblin mentions.
Earlier this week, a post on the ChatGPT subreddit pointed out an eyebrow-raising instruction in the system prompt for new GPT-5.5 model: an explicit restriction on mentioning goblins, gremlins, and trolls, among other things, unless strictly relevant to the query at hand. OpenAI’s addressed its recent models’ fascination with the creatures, and it turns out it’s mostly down to the chatbot’s former nerdy-style personality mode.
ChatGPT lets users choose from a number of preselected style and tone combinations, which OpenAI calls personalities. There are options to make the bot affect several personalities — professional, efficient, quirky — in its responses, including, at one time, one OpenAI wanted to be “unapologetically nerdy.” In a blog post, the company says that although that nerdy setting only applied to about one in 40 ChatGPT responses while it was available, it really liked talking about mythical creatures: two-thirds of all uses of the word “goblin” came from interactions in the nerdy style, which OpenAI retired last month.
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ChatGPT mentions of the word goblin apparently increased nearly 40-fold between GPT-5.2 and GPT-5.4. OpenAI says that in building out the its nerdy archetype, its engineers “unknowingly gave particularly high rewards for metaphors with creatures,” which led to that personality style referencing not only goblins, but also ogres, trolls, and gremlins much more often than you’d expect.
But because OpenAI started GPT-5.5’s training before it figured out why ChatGPT was talking so much about goblins, the behavior continued in testing, along with overuse of other “tic words” including raccoon and pigeon. In the end, the latest model ended up with specific instructions to avoid using these words unless absolutely necessary.
It’s troubling to know that widely distributed AI models can develop pervasive behavioral quirks that confuse even the engineers working on them, but at least this one in particular was relatively harmless.
If you’re a ChatGPT user, did you notice it talking about goblins more than it should have? If yes, has it stopped? Let us know about your experience in the comments.
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Florida Attorney General James Uthmeier announced on Thursday his office will investigate OpenAI for its alleged harm to minors, potential to threaten national security, and its possible link to a shooting that took place at Florida State University last year.
“ChatGPT may likely have been used to assist the murderer in the recent mass school shooting at Florida State University that tragically took two lives,” Attorney General Uthmeier said in a video posted to social media.
On the day of the FSU shooting last April, the suspect allegedly asked ChatGPT how the country would react to a shooting at FSU, and what time it would be busiest at the FSU student union. These messages could potentially be used as evidence against the suspect in an October trial about the shooting.
The attorney general cited further concerns about ChatGPT’s encouragement of suicide in certain instances, which have been documented in multiple lawsuits brought by families against OpenAI. He also mentioned his concern that the Chinese Communist Party could use OpenAI’s technology against the United States.
“As big tech rolls out these technologies, they should not — they cannot — put our safety and security at risk,” he said. “We support innovation. But that doesn’t give any company the right to endanger our children, facilitate criminal activity, empower America’s enemies, or threaten our national security.”
He also called on the Florida legislature to “work quickly” to protect children from the negative impacts of AI.
“Each week, more than 900 million people use ChatGPT to improve their daily lives through uses such as learning new skills or navigating complex healthcare systems,” an OpenAI spokesperson said in a statement to TechCrunch. “Our ongoing safety work continues to play an important role in delivering these benefits to everyday people, as well as supporting scientific research and discovery.”
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OpenAI added that it builds and continues to improve ChatGPT to understand user intent and respond in appropriate, safe ways. The company said it will cooperate with the Florida attorney general’s investigation.
On Wednesday, OpenAI unveiled its Child Safety Blueprint, which includes policy recommendations designed to improve children’s safety as it relates to AI.
This action comes as chatbot makers face pressure to confront their potential role in creating child sexual abuse material (CSAM). According to a recent report from the Internet Watch Foundation, there were over 8,000 reports of AI-generated CSAM in the first half of 2025, which represents a 14% increase year over year.
OpenAI’s blueprint recommends updating legislation to protect against AI-generated abuse material, refining the reporting process to law enforcement, and instituting better preventative safeguards against abusive uses of AI tools.
OpenAI offers app integrations in ChatGPT to allow you to connect your accounts directly to ChatGPT and ask the assistant to do things for you. For instance, with a Spotify integration, you can tell it to create personalized playlists that will show up right in your Spotify app.
To get started, make sure you’re logged into ChatGPT. Then type the name of the app you want to use at the start of your prompt, and ChatGPT will guide you through signing in and connecting your account.
If you want to set everything up at once, head over to the Settings menu, then click on Apps and Connectors. You can browse through the available apps, pick the ones you like, and it’ll take you to the sign-in page for each one.
However, it’s important to note that connecting your account means you’re sharing your app data with ChatGPT. Make sure to review the permissions you’re giving when you’re linking your accounts. For example, if you connect your Spotify account, ChatGPT can see your playlists, listening history, and other personal information. (Sharing this info helps personalize the experience, but if you have privacy concerns, consider whether you’re comfortable with this level of access before connecting.)
You can also disconnect any app whenever you want, right from the Settings menu.
Available apps
Image Credits:OpenAI
Angi
Angi is one of the most recent companies to launch an in-app experience within ChatGPT. The online home service marketplace gives users a way to ask home improvement questions directly in the AI chatbot and request to be matched with an Angi professional in one place. Users can ask about house projects and repair guidance, then request a quote and be directed to Angi, where they can continue the experience with its own AI assistant.
Booking.com
Image Credits:OpenAI
This integration with the online travel giant is designed to help travelers, especially first-time visitors in need of suggestions for where to stay.
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Once you link your Booking.com account, you can ask ChatGPT to find hotels in your preferred city based on your dates and budget. You can also specify how many people are coming and whether you want the hotel near public transport. ChatGPT aims to make this process more intuitive than searching directly on the Booking.com site. Plus, you can be more specific, like searching for options “with breakfast included.”
When you find a hotel you like, just open the Booking.com listing to complete your reservation.
Canva
Image Credits:Canva
Canva in ChatGPT is a helpful tool for graphic designers and anyone else who needs to generate visual content quickly. Whether it’s for a social media post, a poster, or a slide deck for a presentation, this may be a good way to help kickstart your project and brainstorm ideas.
Once you connect your Canva account, you can ask ChatGPT to design something like “a 16:9 slide deck about our Q4 roadmap” or “a fun poster for a dog-walking business.” You can include specifics such as the fonts you prefer, color schemes, formats (like Instagram posts or stories), and exact dimensions.
AI-generated designs are seldom perfect, with occasional distorted images or spelling mistakes. However, some users may find this better than starting from scratch, and they can jump into Canva at any time to tweak their design and make it look just how they want.
Coursera
Image Credits:Coursera
Coursera’s integration is designed to help you quickly discover the best online courses for your skill level. For instance, you can then tell ChatGPT to find an “intermediate-level course on Python.” You can then tell the chatbot to compare course options by rating, duration, and cost before enrolling. ChatGPT can also provide a quick rundown of what exactly each course covers.
DoorDash
Image Credits:DoorDash
DoorDash introduced its ChatGPT integration in December 2025, which aims to save time on meal planning and grocery shopping. Users can ask the chatbot for a meal plan and instantly add all ingredients to their DoorDash cart, then review and check out.
Currently, this feature is available only to users in the U.S., with participating grocery retailers, including Kroger, Safeway, Fairway Market, Wegmans, and more.
Expedia
Image Credits:Expedia
ChatGPT can display hotel options and flights via Expedia without leaving chat. Whether you’re looking for a quick escape or a longer trip, it can find flights that fit your travel dates, budget, and number of travelers. You can narrow things down by saying stuff like “Only show 4-star hotels.” Once you see something you like, go to Expedia to finalize everything and book your trip.
Figma
Image Credits:Figma
To use Figma in ChatGPT, you can ask it to generate diagrams, flow charts, and more. This is helpful for turning your ideas and brainstorming sessions into something more tangible. It may also be useful for visualizing complex concepts or workflows.
You can also upload files and ask the chatbot to generate a product roadmap for your team. This roadmap can include milestones, deliverables, and deadlines, helping your team stay organized and focused on their goals.
Quizlet
Quizlet recently launched a native app within ChatGPT, allowing students to convert AI conversations, notes, or documents into study materials and flashcard sets. Plus, users can now enter an active practicing mode in ChatGPT, where they can access Quizlet’s library of millions of study sets.
Spotify
Image Credits:Spotify
One of the most helpful aspects of using Spotify in ChatGPT is the ability to quickly create playlists and listen to new recommended songs tailored to your specific tastes. You can ask it to create a playlist based on your current mood, or just a playlist that only includes tracks by your favorite band.
It can also suggest new artists, playlists, audiobooks, and podcast episodes. Additionally, ChatGPT can perform actions on your behalf, including adding and removing items from your Spotify library.
Target
Image Credits:Target
Retail giant Target strategically launched a beta version of its ChatGPT integration before Black Friday. This feature allows shoppers to ask the chatbot for gift suggestions and quickly create a shopping basket with multiple items without leaving ChatGPT. For example, users can request ideas for a movie night, and the chatbot will provide a curated selection of available Target items. Shoppers can add these items to their cart and make a purchase using their Target account. They can then choose from same-day “Drive Up,” in-store pickup, or standard shipping.
Uber
If you’re planning a trip, the Uber integration makes it easy to find ride options, which is especially useful if you’re in a new country. You can set up your trip in the ChatGPT app, then complete the ride request and payment in the Uber app.
Currently, it’s only available in the U.S., and it doesn’t let you book rides in advance; only on-demand rides are available. You can choose from options like UberX, UberXL, Comfort, and Black.
There’s also an Uber Eats integration for U.S. users, so you can check out local restaurants and menu items within ChatGPT, then finish paying in the Uber Eats app.
Wix
Image Credits:Wix
In March 2026, website builder Wix launched its integration, allowing users to prompt ChatGPT to create a functional website with just a text or voice prompt. Users can describe the capabilities they want the website to have, how it should look, and other desired features. Additionally, existing Wix users can manage their business within ChatGPT, which can handle scheduling, payments, SEO, accessibility, performance, security, and more.
Zillow
Image Credits:Zillow
If you’re looking for a new home, Zillow in ChatGPT could make the search experience more straightforward. Using a simple text prompt, you can find homes that meet your criteria and apply filters to narrow the results. Whether you’re looking for a specific price range, number of bedrooms, or particular neighborhoods, you can specify these details in your prompt, making the search process much more efficient and tailored to your needs.
What’s next?
Alongside the announcement that OpenAI would bring apps into ChatGPT, the company also said it plans to welcome additional partners soon, including OpenTable, PayPal, and Walmart. These will launch in 2026.
The rollout of ChatGPT’s app integrations is currently limited to the U.S. and Canada. Users in Europe and the U.K. are excluded for now.
This story has been updated to include newly launched integrations.
Apple Music is now available as an extension within ChatGPT, meaning you can search for songs, create playlists, and discover new music through OpenAI’s chatbot. Here’s how to set it up and what makes it worth using.
What You Can Do With Apple Music in ChatGPT
ChatGPT’s integration with Apple Music has the potential to change how you discover new music by letting you describe what you’re looking for in natural language. Instead of typing specific search terms like you would in Apple Music, you can ask the chatbot for “upbeat 80s songs for a road trip” or “calm instrumental music for studying,” and ChatGPT will understand the context and mood you’re after.
You can even combine multiple criteria, like “jazz fusion tracks under five minutes with prominent saxophone,” and ChatGPT will accurately unearth what you’re looking for in ways that standard keyword searches simply aren’t capable of achieving.
You can request custom playlists based on specific criteria, ask for song recommendations, or explore music by decade, genre, or artist. And once ChatGPT creates a playlist, you can preview each track, and save the playlist directly to your Apple Music library with the option “Create Playlist in Apple Music.” You can also save individual tracks using the + buttons.
The Apple Music extension requires a ChatGPT account and works with both free and paid ChatGPT tiers. You don’t need an Apple Music subscription to search the catalog, generate playlists, or listen to 30-second preview clips, but you will need an active subscription if you want to save content to your library.
How to Connect Apple Music to ChatGPT
Before you can start discovering new music with the help of AI, you’ll need to connect Apple’s streaming service using ChatGPT’s extension. You only need to do it once.
Open the ChatGPT app and tap your profile in the sidebar.
Under “Account” settings, tap Apps.
Tap Browse Apps, then choose Apple Music in the extensions library.
Tap Connect, then choose Connect Apple Music.
Follow the on-screen prompts to sign into your Apple Account and permit the access request.
If you’re on desktop, you can perform the same steps in the ChatGPT app for Mac. Alternatively, go to https://chatgpt.com/apps in a browser and open the Apps section in ChatGPT – you’ll find the Apple Music extension there. Once connected, the extension remains active across your devices signed into the same ChatGPT account.
One More Thing
Apple Music extension in ChatGPT’s “Apps” section
ChatGPT can search Apple Music’s catalog and create playlists, but it can’t access your listening history or existing playlists. The integration only has permission to add songs to your library, so your personal data stays private.
Researchers studying AI chatbots have found that ChatGPT can show anxiety-like behavior when it is exposed to violent or traumatic user prompts. The finding does not mean the chatbot experiences emotions the way humans do.
However, it does reveal that the system’s responses become more unstable and biased when it processes distressing content. When researchers fed ChatGPT prompts describing disturbing content, like detailed accounts of accidents and natural disasters, the model’s responses showed higher uncertainty and inconsistency.
These changes were measured using psychological assessment frameworks adapted for AI, where the chatbot’s output mirrored patterns associated with anxiety in humans (via Fortune).
Airam Dato-on / Pexels
This matters because AI is increasingly being used in sensitive contexts, including education, mental health discussions, and crisis-related information. If violent or emotionally charged prompts make a chatbot less reliable, that could affect the quality and safety of its responses in real-world use.
To find whether such behavior could be reduced, researchers tried something unexpected. After exposing ChatGPT to traumatic prompts, they followed up with mindfulness-style instructions, such as breathing techniques and guided meditations.
These prompts encouraged the model to slow down, reframe the situation, and respond in a more neutral and balanced way. The result was a noticeable reduction in the anxiety-like patterns seen earlier.
This technique relies on what is known as prompt injection, where carefully designed prompts influence how a chatbot behaves. In this case, mindfulness prompts helped stabilize the model’s output after distressing inputs.
Unsplash
While effective, researchers note that prompt injections are not a perfect solution. They can be misused, and they do not change how the model is trained at a deeper level.
It is also important to be clear about the limits of this research. ChatGPT does not feel fear or stress. The “anxiety” label is a way to describe measurable shifts in its language patterns, not an emotional experience.
Still, understanding these shifts gives developers better tools to design safer and more predictable AI systems. Earlier studies have already hinted that traumatic prompts could make ChatGPT anxious, but this research shows that mindful prompt design can help reduce it.
OpenAI added a year-end summary feature to ChatGPT, allowing users to get a personalized overview of their 2025 ChatGPT usage. The summary is similar to year-end wrap-ups from companies like Spotify, Apple Music, YouTube, and other services.
ChatGPT offers up an overview of themes discussed and chat stats, such as busiest chatting day, number of overall chats, messages sent, and more. ChatGPT provides each user with a chat style based on writing or speaking habits, along with an “archetype” based on what ChatGPT is used for.
The year-end update also provides a poem, a personalized pixel painting, a 2025 “award,” and predictions for 2026.
ChatGPT users can get their year-end summary by asking ChatGPT to “Show me my year with ChatGPT” in the ChatGPT app or on the web. Summaries are available for Free, Pro, and Plus users who have chat history and memory enabled for ChatGPT.
Countries where the feature is available include the United States, UK, Canada, New Zealand, and Australia.
You’d think things would be slowing down heading into the holidays, but this week saw a whirlwind of Apple leaks and rumors while Apple started its next cycle of betas following last week’s release of iOS 26.2 and related updates.
This week also saw the release of a new Apple Music integration with ChatGPT, so read on below for all the details on this week’s biggest stories!
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Apple hasn’t updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that’s not going to happen now.
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Next year’s iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information’s Wayne Ma and Qianer Liu.
As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen….
Since the beginning of December, Apple has been pushing iPhone users who opted to stay on iOS 18 to install iOS 26 instead. Apple started by making the iOS 18 upgrades less visible, and has now transitioned to making new iOS 18 updates unavailable on any device capable of running iOS 26.
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Apple is significantly increasing its reliance on Samsung for iPhone memory as component prices surge, according to The Korea Economic Daily.
Apple is said to be expanding the share of iPhone memory it sources from Samsung due to rapidly rising memory prices. The shift is expected to result in Samsung supplying roughly 60% to 70% of the low-power DRAM used in the iPhone 17, compared with a…
There has been a whirlwind of rumors over the last few days, sourced from leaked internal software designed for the iPhone and the Mac, and news sites like The Information. Below, we have a quick recap of everything we’ve heard this week, which serves as a guide to Apple’s product plans in 2026 and beyond.
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Italy’s Competition Authority (AGCM) has imposed a €98.6 million ($116 million) fine on Apple over its App Tracking Transparency feature.
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There are plenty of mixed opinions on AI’s potential benefits and harms, but I’ll admit I’ve been somewhat hooked on it from day one. I tend to dive deep into subjects with AI for short bursts that might last hours or on-and-off for a few days, and then drift away for weeks or more when life gets busy with things that are obviously more important. Slowly but surely, though, I realized I was doing less and less when it came to other personal interests. While my AI use never disrupted my real-life obligations or relationships, it was starting to cannibalize my hobbies.
Recently, I started scrolling through my massive ChatGPT log entries. Some were simple entertainment, and others were deep thoughts that frankly got a bit heavy. There were more interactions than I’d ever care to count. That’s when the thought hit me: “Has this become my new doom scroll?” I started wondering how I got to that point, how much time I was wasting, and why it felt so addictive. Eventually, I took a deeper look at my AI usage patterns and then took a step back.
Do you think you’re dependent on or addicted to AI chatbots like ChatGPT?
13 votes
How I got here and why it proved so addictive for me
Calvin Wankhede / Android Authority
According to ChatGPT, about 75% of users ask for practical guidance, seek information, or get help with writing and work tasks. This overlaps heavily with what people traditionally use search engines for. As I already mentioned, I love diving deeply into random subjects, so I fall squarely in this camp. That said, I also use AI as a sounding board for my thoughts.
Typically, I put it in a mode like Professional or Efficient and add a few custom instructions so it isn’t overly sycophantic and will push back on my weaker ideas. This can involve history questions, alternate-history scenarios, or philosophical musings. Yes, I know how to party.
AI is fast and doesn’t judge. That’s quite the dopamine hit.
To be clear, I don’t rely on AI for anything truly important. I mostly use it for personal creative work or low-stakes questions I can verify elsewhere. As someone with ADHD who loves to daydream, I also often use it to explore hypothetical rabbit holes where accuracy isn’t the priority.
So how did this turn into an addiction? AI hits several brain-level incentives for me:
It’s fast: I don’t have to wait for a human reply or dig across multiple sites for basic answers. Yes, fact-checking is still necessary, but it’s hard to deny the convenience.
No judgment or boredom: My wife, mom, and friends will sometimes let me info-dump about space, philosophy, or whatever else I’m fixated on, but I quickly wear out my welcome. AI doesn’t get bored.
It’s easy, low effort: My life has been extremely hectic lately. When I finally get a moment to unwind, I want something easy and slow-paced. In the past, that meant TV or books. Lately, it’s meant long conversations with a chatbot.
For me, this feels very similar to the dopamine loop people get from YouTube, TikTok, or doomscrolling social media. A rabbit hole here and there is harmless, whether web-based or AI-based. The problem is when an occasional time-sink becomes a regular habit that eats into everything else.
I kept noticing it was suddenly midnight or later and thinking, “Oh, I meant to play a board game with the kids,” or “watch that show with my wife,” but yet again, time had slipped away. I’m far from alone, either.
Government organizations have already warned that AI companions could represent a new frontier of digital addiction, and many teens are turning to AI chatbots as emotional outlets, offering a kind of pseudo-friendship traditionally reserved for human relationships. While I’ve never lost sight of the fact that the AI talking to me is a non-human algorithm designed to placate me, many people have also had their realities turned upside down by getting too cozy with the AI to the point they feel like it’s their closest friend. The term has been dubbed “AI psychosis” and is very real for those impacted by it.
The importance of using AI responsibly
Joe Maring / Android Authority
The more I used AI as entertainment instead of interacting with real people, the more I felt like I was letting myself and others down. It never stopped me from being an active dad or husband, but my effort felt diminished as stress piled up and AI doom-chatting took up more space in my day.
Eventually, I decided to scale back the time I spent using AI, watching videos, or engaging in other digital time-wasters. I went back to refinishing furniture, started a new fiction project, and began spending more time doing arts and crafts with my youngest son. Over the last few months, I’ve become more conscious of how I use my time in general.
I’ve cut down my time with AI, and it was a wise decision in general.
If I want to dive into an AI rabbit hole, I set a timer and stick to it. When it goes off, I switch to something else. I’ve been more productive, less down on myself, and interestingly, I find myself wanting to use AI much less. In fact, for the last two weeks, I’ve gone without my ChatGPT subscription and have been using only free LLM services. It felt strange at first, but now I’m wondering why I didn’t do it sooner.
Will I stay away from ChatGPT forever? Probably not, but I’ll definitely be more mindful of how I use it going forward.
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OpenAI is reorganizing its Model Behavior team, a small but influential group of researchers who shape how the company’s AI models interact with people, TechCrunch has learned.
In an August memo to staff seen by TechCrunch, OpenAI’s chief research officer Mark Chen said the Model Behavior team — which consists of roughly 14 researchers — would be joining the Post Training team, a larger research group responsible for improving the company’s AI models after their initial pre-training.
As part of the changes, the Model Behavior team will now report to OpenAI’s Post Training lead Max Schwarzer. An OpenAI spokesperson confirmed these changes to TechCrunch.
The Model Behavior team’s founding leader, Joanne Jang, is also moving on to start a new project at the company. In an interview with TechCrunch, Jang says she’s building out a new research team called OAI Labs, which will be responsible for “inventing and prototyping new interfaces for how people collaborate with AI.”
The Model Behavior team has become one of OpenAI’s key research groups, responsible for shaping the personality of the company’s AI models and for reducing sycophancy — which occurs when AI models simply agree with and reinforce user beliefs, even unhealthy ones, rather than offering balanced responses. The team has also worked on navigating political bias in model responses and helped OpenAI define its stance on AI consciousness.
In the memo to staff, Chen said that now is the time to bring the work of OpenAI’s Model Behavior team closer to core model development. By doing so, the company is signaling that the “personality” of its AI is now considered a critical factor in how the technology evolves.
In recent months, OpenAI has faced increased scrutiny over the behavior of its AI models. Users strongly objected to personality changes made to GPT-5, which the company said exhibited lower rates of sycophancy but seemed colder to some users. This led OpenAI to restore access to some of its legacy models, such as GPT-4o, and to release an update to make the newer GPT-5 responses feel “warmer and friendlier” without increasing sycophancy.
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OpenAI and all AI model developers have to walk a fine line to make their AI chatbots friendly to talk to but not sycophantic. In August, the parents of a 16-year-old boy sued OpenAI over ChatGPT’s alleged role in their son’s suicide. The boy, Adam Raine, confided some of his suicidal thoughts and plans to ChatGPT (specifically a version powered by GPT-4o), according to court documents, in the months leading up to his death. The lawsuit alleges that GPT-4o failed to push back on his suicidal ideations.
The Model Behavior team has worked on every OpenAI model since GPT-4, including GPT-4o, GPT-4.5, and GPT-5. Before starting the unit, Jang previously worked on projects such as Dall-E 2, OpenAI’s early image-generation tool.
Jang announced in a post on X last week that she’s leaving the team to “begin something new at OpenAI.” The former head of Model Behavior has been with OpenAI for nearly four years.
Jang told TechCrunch she will serve as the general manager of OAI Labs, which will report to Chen for now. However, it’s early days, and it’s not clear yet what those novel interfaces will be, she said.
“I’m really excited to explore patterns that move us beyond the chat paradigm, which is currently associated more with companionship, or even agents, where there’s an emphasis on autonomy,” said Jang. “I’ve been thinking of [AI systems] as instruments for thinking, making, playing, doing, learning, and connecting.”
🧪 i’m starting oai labs: a research-driven group focused on inventing and prototyping new interfaces for how people collaborate with ai.
i’m excited to explore patterns that move us beyond chat or even agents — toward new paradigms and instruments for thinking, making,…
When asked whether OAI Labs will collaborate on these novel interfaces with former Apple design chief Jony Ive — who’s now working with OpenAI on a family of AI hardware devices — Jang said she’s open to lots of ideas. However, she said she’ll likely start with research areas she’s more familiar with.
This story was updated to include a link to Jang’s post announcing her new position, which was released after this story published. We also clarify the models that OpenAI’s Model Behavior team worked on.
OpenAI has announced plans to open its first office in India, just days after launching a ChatGPT plan tailored for Indian users, as it looks to tap into the country’s rapidly growing AI market.
On Friday, the company said it would set up a local team in India and open a corporate office in the capital, New Delhi, in the coming months. The move builds on OpenAI’s recent hiring efforts in the region. In April 2024, the company appointed former Truecaller and Meta executive Pragya Misra as its public policy and partnerships lead in India. OpenAI also brought on former Twitter India head Rishi Jaitly as a senior advisor to help facilitate discussions with the Indian government on AI policy.
India — the world’s second-largest internet and smartphone market after China — is a natural fit for OpenAI, which is competing with tech giants like Google and Meta, as well as AI upstarts like Perplexity, all looking to tap into the country’s massive user base.
The company said that it has started hiring a local team to “focus on strengthening relationships with local partners, governments, businesses, developers, and academic institutions.” It plans to get feedback from Indian users to make its products relevant for the local audience and even build features and tools specifically for the country.
“Opening our first office and building a local team is an important first step in our commitment to make advanced AI more accessible across the country and to build AI for India, and with India,” said Sam Altman, CEO of OpenAI, in a statement.
OpenAI also announced it would host its first Education Summit in India this month and its first Developer Day in the country later this year.
While India is clearly an essential market for OpenAI, the company faces key challenges — including how to convert free users into paying subscribers. Like other major AI players, it must navigate the monetization hurdle in a price-sensitive South Asian market.
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Earlier this week, the company introduced its sub-$5 ChatGPT plan called ChatGPT Go, priced at ₹399 per month (approximately $4.75), making it the first ChatGPT plan in India to attract the masses. This came just days after arch-rival Perplexity partnered with Indian telco giant Bharti Airtel to give Airtel’s more than 360 million subscribers access to Perplexity Pro for 12 months.
OpenAI also faces challenges in integrating with Indian businesses. In November, Indian news agency Asian News International (ANI) sued OpenAI for allegedly using its copyrighted news content without permission. A group of Indian publishers joined that case in January.
Nonetheless, the Indian government is actively promoting AI across its departments and aims to strengthen the country’s position on the global AI map — momentum that OpenAI hopes to leverage.
“India has all the ingredients to become a global AI leader — amazing tech talent, a world-class developer ecosystem, and strong government support through the IndiaAI Mission,” Altman said.
India is not OpenAI’s first Asian office location. The company previously opened offices in markets including Japan, Singapore, and South Korea. OpenAI rival Anthropic also considered Japan a higher-priority market than India in the continent and recently set up its office in Tokyo rather than New Delhi.
One of the reasons these AI companies do not prioritize India as an early market is the difficulty in securing enterprise customers, a Silicon Valley-based investor source recently told TechCrunch.
“OpenAI’s decision to establish a presence in India reflects the country’s growing leadership in digital innovation and AI adoption,” said Indian IT Minister Ashwini Vaishnaw, in a prepared statement. “As part of the IndiaAI Mission, we are building the ecosystem for trusted and inclusive AI, and we welcome OpenAI’s partnership in advancing this vision to ensure the benefits of AI reach every citizen.”
While OpenAI has cemented its lead in the U.S., Perplexity is taking a different route — quietly expanding into India to compete in the next phase of AI adoption. The search-focused AI startup is rapidly adding millions of users in the world’s second-largest internet and smartphone market, positioning itself for mass-market scale.
This week, Perplexity partnered with Bharti Airtel, India’s second-largest telecom operator after Reliance Jio, to offer a free 12-month Perplexity Pro subscription — normally worth $200 — to all 360 million Airtel subscribers. Airtel confirmed to TechCrunch that the deal is exclusive, meaning no other telco in the country can offer Perplexity’s services, including free access, to their subscribers.
The Airtel partnership is one of Perplexity’s most significant moves yet in a global expansion strategy that includes partnerships with more than 25 telcos globally, including those recently announced with SoftBank in Japan and SK Telecom in South Korea. It comes down to volume. India, the world’s most populous country, brings a mass market that the San Francisco-based startup will not find in other geographies.
Perplexity is already gaining major traction in the country. In Q2, Perplexity’s downloads in India surged 600% year-over-year to 2.8 million, according to Sensor Tower data shared exclusively with TechCrunch. In comparison, OpenAI’s ChatGPT saw a 587% increase, reaching 46.7 million downloads in the same period.
The growth trend extended to active users as well: Perplexity’s monthly active users (MAUs) in India increased by 640% year-over-year in Q2, while ChatGPT’s MAUs grew by 350%. India was also the largest market by MAUs for Perplexity in the last quarter, per Sensor Tower. However, ChatGPT maintained a significant lead in absolute numbers, with 19.8 million MAUs versus 3.7 million for Perplexity.
Image Credits:Jagmeet Singh / TechCrunch
Building on earlier partnerships, Perplexity has been working to leverage India’s user base to leapfrog Western markets, where OpenAI dominates paid subscribers. Earlier this year, Perplexity partnered with the Indian fintech giant Paytm to offer access to its AI-powered search through the Paytm app, which has over 500 million downloads and is among the top-three apps on the Indian government’s Unified Payment Interface network, processing over 1.2 billion transactions worth over ₹1,34,000 crores (approximately $15.6 billion).
The startup has also internally discussed offering its AI search engine to Indian students to grow its reach, sources told TechCrunch.
One reason Perplexity views India as a key growth market is the relatively limited number of local AI startups, particularly in the AI search space. At the same time, the country has a large and active base of tech-savvy users — a fact that has even prompted Perplexity’s archrival, Google, to launch AI-powered search features like AI Mode and AI Overviews in India ahead of many other markets.
Monetizing that large user base remains a challenge. Perplexity still lags far behind ChatGPT globally in terms of revenue, even as both offer the same $20-per-month starting price. In Q2, ChatGPT’s in-app purchase revenue worldwide surged 731% year-over-year to $773 million, while Perplexity saw a 300% increase, reaching $8 million, per Sensor Tower.
Image Credits:Jagmeet Singh / TechCrunch
The revenue challenge is particularly acute in India, where consumers are notoriously price-sensitive. Still, there are promising signs. ChatGPT saw an 800% year-over-year increase in in-app purchases to $9 million in the country in Q2. Perplexity has not generated any notable in-app revenue from India, but the startup has room to expand its paid subscriber base through India. Deals like the one with Airtel could help Perplexity effectively increase its subscriber base, at least in the short term.
Strategic partnerships in markets like India could help Perplexity catch the eye of investors who value user growth and geographic diversification. But to turn that attention into long-term backing, the startup will need to show that it can convert its expanding user base into revenue.
