How to Integrate Virtual Reality (VR) in Your Real Estate Firm’s 3D Virtual Staging Services to Drive Growth


Perhaps real estate is one of the fields that have always been adopters of new technologies to serve their clients and market better. With this improvement in the evolving digital landscape, sophistication tools will become even more prevalent, and nowadays, many relevant tools emerged in Virtual Reality (VR) and 3D virtual staging. These technologies open a real opportunity for real estate firms to provide more engagement, realism, and convincing property experience for prospects, so subsequently, generate growth and business success.

The article explains exactly how incorporating VR into your company’s 3D virtual staging services can enhance the buying experience, improve customer engagement, and contribute to long-term growth. Whether you’re a small real estate agency or a large firm, adopting VR can put you ahead of others in the industry and attract more buyers to your listings.


:rocket: Table of contents


What is 3D virtual staging?

The term virtual staging refers to the process of virtually furnishing and decorating an empty or sparsely furnished property so buyers can envision how much space is available for them. Virtual furniture, decoration, and accessories are used in property photos with the help of 3D software to create a realistic and attractive image of the home. It is an increasingly popular alternative tool in real estate marketing, especially virtual staging since it has proved to be inexpensive, flexible, and visually attractive compared to other traditional staging methods.

3D virtual staging services allow real estate agents to present beautifully crafted and customized visuals of their listing without the pains and associated expensive logistics of physical staging. In what ways, though, might Virtual Reality further improve this process and potentially fuel growth for real estate companies?

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3d studio apartment living room

How VR enhances 3D virtual staging in real estate

VR integration is a game changer with 3D virtual staging services. Traditionally, 3D virtual staging allows potential buyers to stroll through an interactive, lifelike 3D environment, making it from static images to an exciting experience. From being passive to active viewers, this would bring a flood of advantages for real estate firms to enhance engagement and conversion rates.

Competitive advantage

As real estate competes in the field of technology, much better positioning against such rival firms is always ideal. Of course, VR-based virtual staging will give your real estate firm an edge over your competitors, especially from the traditional staging and 2D imagery approach. This means standing out through immersive VR experiences, showing your business at the forefront of real estate marketing technology. This not only attracts more buyers but also increases your market visibility and enhances your brand reputation.

Global reach

One of the most significant advantages of applying VR to your real estate business is that it will help you extend it to very long distances for buyers. The real estate market is, by and large, global, and nearly all buyers wish to have an overseas investment in a property. With the help of VR-enabled virtual staging and tours, you’ll be reaching a much larger audience-people all across the globe.

This becomes especially crucial in the post-pandemic world today; international travel remains limited, or a buyer is too busy to make a trip for viewings. With VR, potential buyers can look around from anywhere, at any time, and are more likely to attract high-quality leads.

Immersive buyer experience

Prospective buyers will experience a virtual world that emulates a very close feel of visiting the property. One can go through every room, rotate details, and zoom in on areas. Buyers can even change the perspective or even the layout of a given space. Such immersion cannot be seen in traditional 3D virtual staging.

What with the ability to “walk through” a property virtually, that which gives buyers a much more intimate understanding of the layout, size, and flow of a given space, it really creates more of an emotional connection to the property-more and more now the main factor in driving purchasing decisions.

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3D VR Visualization

Better marketing and sales tools

VR is the perfect tool to create more compelling marketing materials beyond the traditional listings: high-quality virtual tours, VR-enabled advertisements, and much more interactive property showcases. You will engage prospective buyers in ways that are just impossible with traditional photos and videos. VR is a great tool for differentiating property listings, driving more attention to your offerings, and adding that storytelling dimension to your marketing.

Additionally, VR allows for tracking user interactions, which can provide valuable insights into buyer behavior. By analyzing how buyers interact with virtual properties—such as the areas they focus on or how long they spend in certain rooms—you can tailor your marketing strategy to better align with their interests and needs. This data-driven approach can lead to more efficient marketing efforts and higher conversion rates.

Increased buyer confidence

Homebuyers aiming to acquire their dream home want to be assured that they are making a good choice. They are concerned with knowing everything there is to know about a property before actually spending their money. Virtual tours, fueled by VR, allow for 360 degree view of a house, thus affording potential buyers to see every part of the house without having to physically be there. And then this experience helps build trust, giving them a clear, complete picture of the property.

Therefore, virtual reality can boost buyer confidence through the engagement and involvement the process of inspecting houses presents. It is possible to see a number of properties during one sitting, make direct comparison of layout and design, as well as pay attention to specific details such as room dimensions, lighting, or finishes. The more knowledgeable and confident a buyer is, the more likely they will be to take the next step in the purchasing process.

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Personalization and customization

With one of the strengths of VR integration when it comes to virtual staging, one could definitely personalize for the individual buyer. Since every buyer is unique with different tastes, preferences, or even lifestyle needs, they can visualize how the property could fit their unique style by allowing them to interact with space in VR. They may alter the colors of the walls, change some furniture pieces, or even simply change some decorative elements to see how well it fits in that area.

This is a level of personalization more likely to elicit an emotional connection on the part of the buyer. They’re no longer looking at some generic, staged home; instead, they can imagine living in that space and how it reflects their personal vision. The more personalized the experience, the more a buyer will be driven to make a decision about moving forward with a purchase.

Time and cost efficiency

Integrating VR into your virtual staging solutions is the most cost-effective way of delivering an elevating experience without the high costs of physical staging. Staging, in its conventional form, may require renting furniture, hiring decorators, and even hiring professional photography-all very expensive operations. Virtual reality, on the other hand, enables you to stage properties digitally and offer clients infinite opportunities for virtual tours at a fraction of the price.

There is also time saving. Using VR, you don’t have to schedule multiple in-person showings nor wait for furniture to arrive. You can make adjustments to the virtual staging almost on the spot. Flexibility makes your business much more efficient than before, but it also improves the experience for clients who prefer convenience and flexibility more and more.

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How to integrate VR in your real estate firm’s services

Of course, integrating VR into your 3D virtual staging services requires the right strategy and the right technology; here’s where to start:

1. Choose an appropriate VR technology: Choose a suitable VR software or platform that easily fits your available tools. As it is widely understood, most VR solutions are created to integrate well with 3D modeling software from where virtual staging designs may be imported into VR environments. Consider a platform that is easy to use, of quality visuals, and allows for an interactive experience of users.

2. Invest in VR headsets: Investment in VR headsets will largely depend on your business model. Some cases require you to buy headsets for showing to clients, or you can prepare web-based virtual reality tours accessible from the client’s smartphone or computer.

3. Train your team properly: Train your team on how to use VR tools and virtual staging software. These professionals must be fast and agile in creating and modifying virtual tours, adjusting the experience as clients desire, and guiding clients to expert recommendation.

4. Market VR services: After integrating VR to your virtual staging services, make sure to market it properly. Emphasize in marketing literature, web site and social media campaigns how this is actually an immersive experience, made much more convenient, and allows greater personalization.

5. Seek client feedback: Ask your clients for their feedback if they have experienced your VR services. This will give you the ability to get improvements in your offerings and fix issues and ensure your services are fulfilling their needs.

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Wrap up

The adoption of VR by 3D virtual staging services is one of the high-power moves to make growth look out for in the real estate industry. It can give an immersive, cost-effective, and personalized experience that can better boost engagement, increase confidence, and expand the market.

In this recent era of total competitiveness, the use of VR technology will make your business company become highly competitive in comparison and attract more buyers, which will make it separate from the competition pool.

Investment in VR and virtual staging services fits into the nowadays rising trend of technology innovations in real estate; it future-proofs the business in the ever-changing marketplace.

How Cad Crowd can help

The key to growth lies in staying ahead of trends, and VR offers an exciting opportunity for transformative change in how your firm approaches marketing and selling properties. Cad Crowd will make sure you’ll stay on top of this trend. Request a quote today.

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MacKenzie Brown is the founder and CEO of Cad Crowd. With over 18 years of experience in launching and scaling platforms specializing in CAD services, product design, manufacturing, hardware, and software development, MacKenzie is a recognized authority in the engineering industry. Under his leadership, Cad Crowd serves esteemed clients like NASA, JPL, the U.S. Navy, and Fortune 500 companies, empowering innovators with access to high-quality design and engineering talent.

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Take a Tour of the Set of Borderlands with Eli Roth


Here’s something you never dreamed you could do, but are about to. You’re about to take a tour of a movie set from wherever you are reading this right now. All the sets, all the stunts, all the actors. And director Eli Roth will be your tour guide.

io9 is excited to debut this super freaking cool new video shot on the set of the upcoming video game adaptation, Borderlands. Teaming up with Light Sail VR, Roth shot some incredible footage on set with many of his stars such as Cate Blanchett, Kevin Hart, and Ariana Greenblatt. Plus, while the below footage works best in VR, it works pretty dang well in 2D too.

“I’m a huge fan of VR and have been shooting with a GoPro 360 since 2018,” Roth said in a statement. “I knew during the pandemic set visits weren’t possible, and I wanted to give fans the experience of what it was like to be on set recreating the spectacular world of Borderlands. You’ll see how much of the sets our incredible art department in Budapest built, you’ll be right there with the actors rehearsing the action, and see Cate Blanchett and Ariana Greenblatt a hundred feet in the air running and jumping from a falling truck bed. We worked with my friends at Light Sail VR to create a spectacular experience that places you right at the center of the action. It really gives the feeling and vibe of what it was like to be on set with all of us in the insane world of Borderlands.”

Here it is.

In Borderlands, a legendary bounty hunter (Blanchett) visits her home planet of Pandora on a mission to find the missing daughter of the evil Atlas (Edgar Ramírez). Along they way she teams up with a motley crew of characters who’ll together end up on a quest to solve one of the planet’s biggest mysteries. They’re joined by Kevin Hart, Jack Black, Ariana Greenblatt, Florian Munteanu, Gina Gershon, and Jamie Lee Curtis. It opens August 9.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

Thrasher, the psychedelic game from the artist behind Thumper, arrives in July


Thrasher, which its developers describe as a “mind-melting arcade action odyssey,” will be available for the Meta Quest and the Apple Vision Pro on July 25. The SteamVR version will follow at a later date. Thrasher was first announced at The Game Awards last year as a new project by Brian Gibson, who was the artist and composer behind the nightmare-inducing rhythm game Thumper. For Thrasher, Gibson teamed up with Mike Mandel, known for working on games like Rock Band VR and Fuser, who took charge of the coding and research and development.

The player takes control of a space eel in Thrasher, which they have to guide with “fast-paced gesture controls” through unsettling landscapes, so that it can evolve and defeat a cosmic baby god by the end of their journey. Based on the images and teasers the developers have released so far, the game’s environments truly do look mind-bending with their psychedelic neon colors and their geometric patterns. Even the eel’s powers sound trippy: Players can fight bosses with a rainbow spray of bullets or bulldoze environment elements in a blaze of color and light.

The developers said that Thrasher’s “music, visuals, and gameplay mesh into one transcendent experience” for the player. While the virtual reality version offers the most immersive option for gamers, Thrasher is also expected to be available for consoles and PC in the future