Trump, teen suicides, and other controversies ‘The Social Reckoning’ misses


Aaron Sorkin, famed writer of The West Wing and Academy Award-winning The Social Network, is notoriously verbose. He has a reputation for linguistic flairs that some find awkward, and many find deeply compelling. 

But in The Social Reckoning, a follow-up to the 2010 tale of Facebook’s founding, he is uncharacteristically sparing. 

Yes, Sorkin — who wrote and directed the new movie — crams the script with one-liners and existential metaphors, random pop culture references, and cries for change, but it’s what he leaves out that viewers should pay attention to. 

What ‘The Social Reckoning’ omits

Through The Wall Street Journal‘s Jeff Horwitz (Jeremy Allen White) and Facebook whistleblower Frances Haugen (Mikey Madison), The Social Reckoning recounts the two years of work that made up the publication’s explosive 2021 series, The Facebook Files. The birth of the exposé, a series of insider accounts of Facebook’s decision to reroute its algorithm in service of polarizing extremism, is presented in two competing timelines.

In one, Huagen and Horwitz attempt to penetrate the Silicon Valley giant’s defenses to learn the true scope of its wrongdoing. In the other, CEO Mark Zuckerberg (Jeremy Strong) readies himself to testify before Congress — as Jan. 6th insurrectionists storm the Capitol.

So it’s strange that it’s characters — real-life journalists, brave whistleblowers, and profit-driven tech overlords who had a direct role in the current administration’s success — don’t say the name “Trump.”

Despite a third of the movie set in 2020, COVID-19 is largely referred to as “the novel virus.” The movie skirts the rampant medical misinformation, spread by conservative conspiracy groups, that flourished on Meta platforms.

The movie also omits the full details of Facebook’s startling algorithmic misconduct that surrounded and informed the events of The Social Reckoning. And that’s just the tip of the iceberg.

Meta IRL

In 2018, the tech giant was implicated in a massive data breach that harvested user profiles to target U.S. voters ahead of President Donald Trump’s 2016 election victory. Facebook had already been accused of a host of reported user privacy violations, including conducting an algorithm-based psychological study on unwitting users. Due to Facebook’s outsized role in spreading fake news, the company’s CEO was given the title “Misinformer of the Year” in 2017 by Media Matters for America. 

Civil rights organizations like GLAAD have long deemed Meta’s platforms unsafe for LGBTQ users. Facebook’s algorithm has not only helped foster discord on home soil, but is also alleged to have had a role in global cultural genocides by human rights groups like Amnesty International. 

Following Haugen’s real-life congressional testimony, used as the final beat of Sorkin’s film, the company was accused of exacerbating a youth mental health crisis, multiple deaths by suicide, and an explosion of real and synthetic child sexual abuse materials (CSAM). The first point is briefly touched on in the film, while the last is completely sidelined.

Three weeks after Haugen’s congressional appearance in 2021, Facebook changed its name to Meta. The company then underwent a brief public-image overhaul — until Trump came back into power. Following his reelection, Meta gave $1 million to Trump’s inauguration fund. 

The Social Reckoning implores someone, anyone, to act. The film posits that the federal government may be able to hold Zuckerberg to account.

It hasn’t. 

One character, a member of the company’s civic integrity team who helps leak internal reports about Instagram’s impact on teen mental health, tells Haugen that something needs to be done before the company proceeds with its plan for “Instagram Kids.” 

In 2024, Meta debuted Teen Accounts to address growing unease about young people’s online habits. Following studies that concluded the changes featured in Instagram’s Teen Accounts were ineffective, the company overhauled them. In the months since the overhaul, advocates have alleged Teen Accounts are still failing to curb online abuse. 

Another real-life whistleblower, Arturo Béjar, has continued to testify to Meta’s alleged intentional disregard for teen mental health in court. 

Will Meta change?

In the film’s epilogue, Sorkin describes Haugen’s disclosure as having “caused some pain” for the company.

“I would not call it a massive pain for Meta,” said Christine McComas, founding member of child safety advocacy group Parents for Safe Online Spaces (ParentsSOS). “It was a moment of clarity for people to understand what’s going on.”

Unlike Sorkin’s more timid portrayal, McComas describes Haugen as a person who knew what she needed to do. McComas credits Haugen with galvanizing the work of bereaved parents whose children had died by suicide following abusive social media interactions.


That is an inexcusable failure of leadership.

– Ashwin Verghese, Fairplay

As of publishing, more than 3,000 federal lawsuits have been filed against Meta alleging intentional harm to teen users. The film briefly mentions the work of attorneys general in amplifying these claims. Many of these cases are still ongoing or have settled out of court, but a few have resulted in surface level changes to Meta platforms.

Much like Teen Accounts, researchers argue the changes did not do enough to protect young users. 

Concerted pressure from state leaders and child safety advocates has finally pushed Meta to agree to more substantive reform, such as algorithmic guardrails. Still, most argue that comprehensive federal regulation is the only way to truly curb Meta’s harm. 

Congressional leaders have “completely failed” to hold Meta and its competitors accountable, says Ashwin Verghese, communications director of child safety nonprofit Fairplay. “In fact, Congress has not passed a bill focused on keeping kids safe online in nearly 30 years. That is an inexcusable failure of leadership,” Verghese said.

It has been years since the Wall Street Journal published The Facebook Files. To be fair to Sorkin, political change is slow. Courts have their limits when powerful, near monopolistic, companies are involved. 

But there’s a lingering question that the movie, given its timeline and broad topics, only mildly addresses through its luddite journalist, Horwitz: If Congress won’t act, why won’t we, as a society, just stop using Meta’s problematic products?

Meta, why can’t we quit you?

Compared to Horwitz, who is comedically introduced as someone who can’t even use a GPS, Sorkin depicts Haugen as an idealist, clinging to the democratizing potential of Facebook. Her movie self is a firm believer that the platform’s ability to foster social connection is a societal good. The character doesn’t rally for Meta’s shuttering, but for its reform. 

In early 2026, professor and marketing expert Scott Galloway called for an industry-wide boycott of tech platforms with disproportionate political and economic power. Included in that list were Meta platforms WhatsApp and Facebook (Instagram is also in Meta’s corporate roster). 

One year earlier, swaths of users threatened to delete their Meta accounts following platform changes that signaled its alignment with the Trump administration, including the erasure of hateful conduct protections for LGBTQ users and the shuttering of its fact checking program. Years before that, users attempted to galvanize change through the 2018 #DeleteFacebook trend.

Yet, even with these calls, Meta has yet to see a mass exodus of users. The company only recently reported a substantial decline in daily users across its platforms. The loss was just 20 million of a reported 3 billion users. After the launch of its new AI agent Muse, Meta regained almost 2 million daily users. 


Too many people are complacent because they don’t know an alternative.

– Sam Hiner, Young People’s Alliance

“Meta has spent millions of dollars in public relations campaigns to claim their platforms are safe while denying responsibility,” said Maurine Molak, advocate and co-founder of ParentsSOS. Molak was one of a group of survivor parents who received an apology from Zuckerberg during his 2024 congressional testimony. 

Molak argues that Meta’s billion-dollar PR spin has sowed confusion among parents, users, and even congressional leaders. Without clarity, users are more inclined to stay and avoid the pains of leaving.

“Too many people are complacent because they don’t know an alternative,” explained Sam Hiner, executive director of the youth-led advocacy nonprofit Young People’s Alliance. Hiner and Molak both argue one of the biggest hurdles to leaving Facebook is the Fear of Missing Out.

“If you’re not online, it feels like you’re missing out on an important cultural space,” said Hiner. “It’s also hard for competitors to emerge because of the network effect — all of my friends are on Meta platforms, not whatever competitor may emerge.”

Molak links this to Facebook’s role as one of the first social media platforms. Millions, perhaps billions of adults, have spent nearly two decades building their accounts on Facebook and more than a decade on Instagram. Recntly, they have merged these accounts onto Meta’s X-competitor Threads — a wave of users flocked to Threads after Elon Musk’s take over of Twitter. It was the lesser of two evils.

Meta platforms are part of many’s daily habit, maybe even their identity. With its foray into general AI and its diversification into massively popular chat platforms, users are getting wrenched deeper into Meta’s web. 

“Algorithms aren’t visible, so it’s understandably been quite difficult for most folks to connect the harms they experience in their communities — more people angry and outraged, more mental health problems, more anxious children — with some computer code designed in a faraway lab,” explained Julie Scelfo, founder and executive director of Mothers Against Media Addiction. 

This movie will not move the needle on Meta

Meta has not issued a statement on The Social Reckoning, and it probably never needs to. The film’s opening weekend was an unequivocal flop.

The company is shielded by its buying power. In an April earnings call, the tech giant said it brought in $56.3 billion, probably tied to its ongoing generative AI investments.

“The monetary fines imposed on Meta are comparable to parking tickets,” said Molak. In August, Meta settled out of a potentially consequential social media addiction lawsuit for the sum of $17 billion dollars — just one percent of its stock value, paid out over a decade. 

During one pivotal moment between Horwitz and Haugen in The Social Reckoning, Haugen ponders if it’s possible to push powerful people toward change. 

“When it’s about money, it’s hard,” says Horwitz. “When it’s not about money, it’s even harder.”

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At Meta Connect, the company’s smart glasses were everywhere


If there was one thing that was obvious from Meta Connect this year, it’s that the social media giant is all-in on its burgeoning line of smart glasses.

Indeed, the glasses were pretty much everywhere at the annual event, where Meta shows off its newest hardware and AI products. Both Meta staff and the flocks of influencers who frequent the event seemed to arrive with the glasses glued to their faces. Most of the demos the company offered this week also involved the glasses.

I swiftly joined the bespectacled masses and found myself trying on pair after pair of Meta’s high-tech specs.

One of the more notable products I had an opportunity to demo were Meta’s new, still-unreleased, audio-only smart glasses. News of these glasses emerged not long after the company weathered accusations that it was selling “pervert glasses,” with critics alleging that its camera-equipped specs could be used for nefarious surveillance purposes.

The new glasses come equipped with six microphones, but no camera, and they have no native way to record your surroundings, which should go a long way toward easing privacy concerns. They are significantly lighter than any of the other smart glasses I’ve worn, and they were quite comfortable.

The Meta staffer I talked to emphasized the glasses’ entertainment and communication options: You can listen to music easily (they’re more comfortable than earbuds) and take phone calls without reaching for your phone.

The glasses will also integrate with Muse, Meta’s personal agentic system, which can carry out tasks on the user’s behalf. The new integration, which isn’t yet available to the public, lets wearers speak to Muse and give it commands verbally. Meta also plans to personalize the agent, letting users pick from an assortment of cute digital avatars that can represent the agent when it communicates with them.

I was given an opportunity to try this out, which was fun but also somewhat comical. You have to be very direct with the agent, and you can’t talk to anyone else at the same time or it will get confused. Problematically, I kept chatting intermittently with the Meta staffer who’d given me the glasses, and the agent kept thinking I was speaking to it, so it would talk over her.

Still, in the right context, it’s easy to see how this new integration could be incredibly useful. If you don’t mind being seen in public talking to your own sunglasses, you’ll be able to ask Muse to take care of various digital tasks for you, like sending emails or reciting to-do lists, and it will handle them while you’re out grocery shopping or having a beer. You can also ask the glasses anything, and like a mobile version of ChatGPT, they’ll spit out an answer. (I asked the glasses a question about World War II, and they gave me a succinct and historically accurate response.)

Finally, I also got to test-drive a second audio-only pair: Meta’s new glasses for the hearing impaired. Given that hearing loss affects many families (some 50 million Americans are said to have some level of hearing loss), this device, unlike a lot of other modern tech gadgets, serves a clear and practical purpose.

Image Credits:Lucas Ropek

I spoke briefly with a member of Meta’s research team who said the glasses had been in development for about five years, and he pointed out a price difference that could make them appealing: Whereas a lot of hearing aids can run as high as $1,600, the glasses will sell for $150.

The experience of wearing these glasses was interesting. Meta had me put earplugs in before trying them on to simulate the hearing loss that the glasses are meant to help users overcome. Once the glasses were on, they seemed to amplify the voice of the person I was talking to. Users can switch the amplification from focused, which zeroes in on the person in front of them, to omnidirectional, which picks up sound from all around them, depending on how they want to experience their surroundings.

Mark Zuckerberg has made it clear that he believes smart glasses are the future, and it’s evident that his company is doing its best to fulfill that vision. But smart glasses remain a niche that has yet to truly find its footing. What was most obvious at Connect is that Meta has — in an attempt to succeed where others have failed — cast a very wide net, trying to make its glasses stylish, functional, and, most of all, useful.

Is this the future? Unsurprisingly, everyone at Connect seemed to think so. I suppose we’ll have to see if the rest of the world follows suit.

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Digital artist Beeple put his face on a $100K robot dog next to Elon Musk and Picasso – it sold first


Mike Winkelmann, the digital artist known as Beeple, has placed himself at the center of the pack — literally — with his latest viral installation at Art Basel Miami Beach, and there’s still time to see it through Sunday.

His “Regular Animals” project features $100,000 robotic dogs outfitted with hyper-realistic heads resembling Elon Musk, Mark Zuckerberg, and Jeff Bezos, alongside art legends Pablo Picasso and Andy Warhol. The robot dogs roam a plexiglass pen, capturing images through chest-mounted cameras that are processed by AI and then essentially pooped out, according to the WSJ. Of the prints produced, 256 include QR codes that offer collectors a free NFT, dispensed in bags labeled “Excrement Sample.”

Beeple also included himself in this exclusive group, a move the Charleston-based artist himself called “ballsy.” His self-portrait dog sold first, surprising even Beeple, he told the Journal.

The project marks at least the second time Winkelmann has become the art world’s main character. Four years ago, his digital collage sold at Christie’s for $69 million, helping to fuel an NFT boom that would peak a year later before largely imploding.

Meta Horizon TV is an entertainment hub for VR headsets


After revealing his company’s latest augmented reality and smart glasses at Meta Connect this year, Mark Zuckerberg has introduced a new entertainment hub for its Quest headsets called Horizon TV. Zuckerberg said Meta believes watching video content is going to be a huge category for both virtual reality headsets and glasses in the future. Meta has already teamed up with several major streaming services to provide shows and movies you can enjoy in VR. One of those partners is Disney+, which will give users access to the Marvel Cinematic Universe on their headsets, as well as to content from ESPN and Hulu.

Based on the interface Zuckerberg showed on the event, which had a lineup of streaming apps that will be available on the hub, Meta also teamed up with Prime Video, Spotify, Peacock and Twitch. That will allow you to watch shows, such as The Boys and Fallout on your virtual reality devices. Meta also partnered with Universal Pictures and iconic horror company Blumhouse, so that you can watch horror flicks like M3GAN and The Black Phone on your Quest “with immersive special effects you won’t find anywhere else.”

The Horizon TV hub supports Dolby Atmos for immersive sounds, with Dolby Vision arriving later this year for richer colors and crisper details. For a limited time, you’ll be able to watch an exclusive 3D clip of Avatar: Fire and Ash on Horizon TV, as well, as part of Meta’s partnership with James Cameron’s Lightstorm Vision.

‘Hypernova’ smart glasses, AI and the metaverse


Meta Connect, the company’s annual event dedicated to all things AR, VR, AI and the metaverse is just days away. And once again, it seems like it will be a big year for smart glasses and AI.

This year, the event will take a slightly different format than in the past. Mark Zuckerberg is to kick things off with an evening keynote at 5PM PT on Wednesday, September 17. A developer keynote with other executives will take place the next morning on September 18, beginning at 10AM, with more talks and developer sessions to follow.

It’s not clear why Meta changed things up this year, but it is shaping up to be a particularly eventful year for Connect. We’re expecting two new models of smart glasses, including Meta’s first to have a display, as well as new Meta AI and metaverse updates. As usual, Engadget will be reporting live from Zuckerberg’s keynote at Meta HQ, but until then, here’s a closer look at what’s coming and what to keep an eye on.

New and updated smart glasses

The biggest news of the day will be Meta’s next-generation of smart glasses. The frames, often referred to by their reported internal name “,” will be the first consumer-ready glasses from Meta that have a display. We already know quite a bit about these thanks to more than a year of leaks.

While the frames are expected to have a small display on one side, they won’t offer the kind of immersive augmented reality experience we’ve seen on Meta’s . Instead the display will allow you to view things like notifications and photo previews. The glasses will also come with a dedicated wristband, similar to what the company showed off with Orion, that allows the wearer to control specific features through hand gestures.

The EMG wristband that's part of the Orion prototype.

The EMG wristband that’s part of the Orion prototype.

(Karissa Bell for Engadget)

The glasses, which may officially be called “Celeste,” are expected to go on sale later this year, will likely cost around $800. They could be sold with Prada branding, which would be in line with Meta’s longtime EssilorLuxottica partnership, CNBC. Given the much higher price tag — most of Meta’s Ray-Ban-branded glasses cost around $300 — it seems Meta is positioning this as a higher-end product that will have a more limited appeal. Analyst Ming-Chi Kuo has Hypernova will have a “negligible” share of the overall smart glasses market.

It also sounds like we could see a new version of Meta’s smart glasses without a display with an updated version of the Ray-Ban Meta smart glasses. There could be two versions for sunglasses and clear frames, according to . The new glasses are reported to have improved cameras and battery life, and support new AI capabilities.

We could also see new third-party glasses integrations. As UploadVR recently early versions of the Connect schedule for developers seemingly confirms that Meta is getting ready to give developers access to its smart glasses. Up to now, the Ray-Ban Meta and Oakley glasses have mostly been limited to apps within Meta’s ecosystem (with a few exceptions like Spotify and Audible). Allowing more developers to start experimenting with the platform could bring even more functionality to the existing lineup of glasses.

Meta AI

As with other recent years, AI will be a major theme throughout. Meta AI has monthly users (something Zuckerberg will surely remind us of) and I’m expecting to see new features for Meta AI both on the company’s glasses and within its apps. Business Insider the company has been working on new lineup of non-English speaking “character-driven” bots for its apps. (Meta’s character-centric chatbots have also faced scrutiny, with the company recently blocking teens’ access to many user-generated characters amid growing safety concerns.)

Outside of Meta’s chatbots, I’m hoping Zuckerberg will talk more about his vision to create “superintelligence.” As I wrote in July, his that outlined his vision was confusing at best. The CEO has recently reorganized Meta’s AI teams around the idea, and has been on a very expensive to recruit executives and researchers for the effort.

At the same time, Zuckerberg could use Connect to shore up expectations around its Llama models. The company’s larger Llama 4 model has and reports suggest Meta’s engineers have been struggling to improve it. There are other signs that Zuckerberg may be from open-source AI.

What about the metaverse?

While the metaverse has taken somewhat of a backseat to AI in recent years, it wouldn’t be Connect without some VR-related news. In a recent Instagram post, Meta CTO Andrew Bosworth teased “metaverse software” updates related to Horizon Worlds at Connect. The company recently offered to developers of its plan to bring AI-powered NPCs to the metaverse, and I expect we’ll hear more about how generative AI could help shape the metaverse.

And while there are no new Quest headsets expected, we could hear more about those third-party VR headsets that will run Meta’s VR software. Last year, the company announced that were working on Meta Horizon OS headsets. We haven’t heard too much about these devices since, but there was this year that suggested ASUS would be the first to launch, and that it would include face and eye tracking features.

Another intriguing possibility is an update on Meta’s holographic Codec avatars we got of last year. While Meta’s current lineup of VR headsets don’t have the necessary face and eye-tracking sensors to support the tech, UploadVR Meta could show off a more “rudimentary” version of the avatars that could run on the Quest 3 or even work in conjunction with video calls on WhatsApp and Messenger.

Zuckerberg caught on hot mic telling Trump ‘I wasn’t sure’ how much to promise to spend on AI in the US


Mark Zuckerberg has certainly come a long way in his relationship with President Donald Trump. Almost exactly a year after the president threatened the Meta CEO with imprisonment, the two sat side-by-side at a White House dinner, alongside numerous other tech CEOs.

The nearly three dozen CEOs and execs in attendance took turns praising and thanking Trump. But Zuckerberg’s comments were especially notable. In one moment that was widely shared on social media, Trump turns to Zuckerberg and asks “how much are you spending, would say, over the next few years?” Zuckerberg responded that it was “probably going to be something like, I don’t know, at least $600 billion through [20]28 in the US.” Trump seemed to approve. “That’s a lot, thank you Mark, it’s great to have you.”  

But it was a hot mic moment captured later between the two that was especially telling. Zuckerberg, turning to Trump, apologizes and says “sorry, I wasn’t ready …I wasn’t sure what number you wanted to go with.” 

You can watch the whole moment play out in the clip below:

While Zuckerberg has spent the last year trying to curry favor with Trump, their interactions show just how much those efforts have been paying off. A year ago, the then-former president was threatening the Facebook founder with jail time. Now, after donating $1 million to his inauguration, changing Meta’s policies and renouncing DEI, adding a pro-Trump booster to his board, paying $25 million to settle a four-year-old lawsuit  and several private meetings, the two seem to have patched things up. Not only is Zuckerberg promising to spend massive amounts on money in the US on AI infrastructure, he’s seemingly confirming that Trump approves of the specific number.

Meta reportedly hires four more researchers from OpenAI


Looks like Meta isn’t done poaching talent from OpenAI.

Earlier this week, TechCrunch reported that Meta had hired influential OpenAI researcher Trapit Bansal, and according to The Wall Street Journal, it also hired three other researchers from the company.

Now The Information is reporting four more Meta hires from OpenAI: Researchers Shengjia Zhao, Jiahui Yu, Shuchao Bi, and Hongyu Ren.

This hiring spree comes after the April launch of Meta’s Llama 4 AI models, which reportedly did not perform as well as CEO Mark Zuckerberg had hoped. (The company was also criticized over the version of Llama that it used for a popular benchmark.)

There’s been some back-and-forth between the two companies, with OpenAI CEO Sam Altman suggesting that Meta was offering “$100 million signing bonuses” while adding that “so far, none of our best people” have left. Meta CTO Andrew Bosworth then told employees that while senior leaders may have been offered that kind of money, “the actual terms of the offer” were more complex than a simple one-time signing bonus.

Read what Mark Zuckerberg and Facebook execs said about Instagram before buying it


The first week of the Meta antitrust trial brought new revelations about how the company formerly known as Facebook approached the competitive threat posed by Instagram in the early 2010s.

The U.S. government is accusing Meta of violating competition laws by acquiring companies like Instagram and WhatsApp that threatened the Facebook monopoly. If lawyers for the U.S. Federal Trade Commission (FTC) are successful, the government could force Meta to break up its business by selling off Instagram and WhatsApp.

As part of the trial, the FTC shared compelling evidence to demonstrate that Facebook was very much aware of the risk Instagram created for its business as the photo-sharing app grew in popularity. In documents containing Facebook’s internal emails, Facebook execs fret over Instagram’s growth and discuss how much to pay for the app, if Facebook were to acquire it.

The company execs also discuss other strategies for limiting Instagram’s growth, including copying its functionality and releasing an app of their own, or buying the app and then no longer adding new features to it while working on its own products.

Facebook’s strategy to either buy or bury its competition is on display in these conversations, according to the government’s arguments. In addition to showing how the company was thinking about its competition at the time, the messages are indicative of the cutthroat strategies that have allowed Meta to become the social networking behemoth it is today.

Some of the highlights from these messages are below.

Mark Zuckerberg and others worry about Instagram’s rapid growth

  • “Instagram seems like it’s growing quickly. In 4 months they’re up to 2m users and 30k daily photo uploads. That’s a lot. We need to track this closely. Also, apparently Dropbox’s next big push is going to be in photo sharing.” — Mark Zuckerberg, February 2011
  • “If Instagram continues to kick ass on mobile, or if Google buys them, then over the next few years they could easily add pieces of their service that copy what we’re doing now, and if they have a growing number of people’s photos then that’s a real issue for us. They’re growing extremely quickly right now. It seems like they double every couple of months or so, and their base is already ~5-10m users. As soon as we launch a compelling product a lot of people will use ours more and future Instagram users will find no reason to use them. But at the current rate, literally every couple of months that we waste translates to a double in their growth and a harder position for us to work our way out of.”  — Mark Zuckerberg, September 2011
  • “The photos team is now focused almost exclusively on a new mobile photo app as we gawk at Instagram’s simple photo-sharing app taking off (and even our own app sees fat growth … mobile uploads increased to 17.7M day, +5.3 w/w). Like Beluga, watching these guys explode validates our strategy of de-cluttering our mobile experience and offering standalone messaging and photos products outside from the monolithic app garden.” — Chris Cox, chief product officer, February 2011
  • “One concerning trend is that a huge number of people are using Instagram every day — including everyone ranging from non-technical high school friends to even FB employees — and they’re only uploading some of their photos to FB. This creates a huge hole for us and one that I’m sure anything we’re going to do on platform or with social dynamics will completely solve.” — Mark Zuckerberg, February 2012

Facebook considers an Instagram acquisition, stopping its development and growth

  • “I wonder if we should consider buying Instagram, even if it costs ~500M. Right now they seem to have two things that we don’t: a really good camera and a photo-centric sharing network.” — Mark Zuckerberg, February 2012
  • “I think it’s quite possible that our initial thesis was wrong and theirs is right — that what people want is more to take the best photos than to put them on FB … we might want to consider paying a lot of money for this.” — Mark Zuckerberg, February 2012
  • “I actually think that there is a serious argument to be made that we should buy Path, Pinterest, Instagram, Evernote, and whomever else we really admire/are doing great things right now if (1) we can structure it in a way that we keep their products up & running but transition the teams to working on FB proper; (2) we think the people deeply care about building great things and we think we can lock them up for 4+ years to work on our platform.” — Samuel W. Lessin (former Facebook VP of Product), corresponding with Mark Zuckerberg in February 2012
  • “I think what we’d do is keep their product running and just not add more features to it, and focus future development on our products, including building all of their camera features into ours. By not killing their products we prevent everyone from hating us and we make sure we don’t immediately create a hole in the market for someone else to fill, but all future development would go towards our core products.” — Mark Zuckerberg, February 2012
  • “One way of looking at this is that what we’re really buying is time. Even if some new competitors springs [sic] up, buying Instagram, Path, Foursquare, etc now will give us a year or more to integrate their dynamics before anyone can get close to their scale again.” — Mark Zuckerberg, February 2012