Neil Rimer thinks the AI money is coming back out


In late May, Neil Rimer said something during a sit-down I had with him in Athens that I haven’t been able to shake. At a vibrant new tech festival in the city, talking about the wealth piling up around AI, he said he has “a strong sense that there will be some sort of a redistribution.” He continued on. “It’ll either be voluntary or it’ll be involuntary, but it’ll happen, and I hope it’s voluntary,” he told me, adding that he thinks tech leaders “can play a leading role in seeing that through.”

Coming from most people, that would sound like standard-issue populism. Coming from Rimer, a co-founder of Index Ventures, one of the most successful venture firms of the last three decades, it seemed a striking thing to say in public.

Rimer stepped back from day-to-day investing in 2021, and these days spends much of his time in Athens, where his wife is from and where his children treasure their Greek passports. He turned up to our interview in a rumpled button-down and jeans, not the quarter-zips and fine knitwear that mark so many of his peers. Yet Index’s returns in recent years have been exceptional: the firm has raised roughly $15 billion from outside investors since its founding, and last year’s exits including Figma’s IPO and Google’s purchase of the cybersecurity firm Wiz reportedly netted Index roughly $9 billion.

Rimer has found ways to give back. He sits on the board of Endeavor Greece, which mentors entrepreneurs in emerging markets, and chaired the board of Human Rights Watch from 2019 to 2025. In late 2021, he and his father and two brothers gave $13 million to McGill University to renovate a campus building, now the Rimer Building, and found a new Institute for Indigenous Research and Knowledges.

In the meantime, his comment about redistribution comes at an odd moment, to be charitable, for giving. The Giving Pledge, the promise Warren Buffett and Bill Gates launched in 2010 to get billionaires to commit half their fortunes to charity, is becoming increasingly irrelevant. One hundred and thirteen families signed in its first five years, then 72, then 43, then just four in all of 2024, per a New York Times report in March that underscored how out-of-fashion philanthropy has become among some of the richest people in tech. (Noted that piece: “Elon Musk, the world’s wealthiest person, has said that his businesses ‘are philanthropy.’”)

The pattern appears to hold beyond the Pledge. Total American charitable giving hit a record $592.5 billion in 2024, but the number of Americans actually giving has fallen for five straight years, down 4.5% in 2024 alone, according to the Stanford Social Innovation Review. Two-thirds of households donated in 2000; roughly half do now, and Bank of America and Lilly Family School data shows even affluent-household giving has slipped, from 90% in 2017 to 81% last year.

The pattern shows up in Index’s own portfolio, too, which includes Anthropic. Business Insider recently asked a financial planner, Alex Caswell, whether his newly wealthy clients, many of them Anthropic employees tied to effective altruism, were pledging to give away the bulk of their fortunes. Anthropic matches employee donations of up to 25% of their equity to charity, and some of Caswell’s clients have used it, he told BI, but most weren’t building philanthropy into their plans at all; they were focused on angel investing or starting their own companies. “That’s what I’m seeing more than the desire to become philanthropic,” he told the outlet.

Unsurprisingly, the absence of voluntary giving is now running up against attempts to legislate the outcome instead. California voters will decide this year on a 5% one-time wealth tax that targets the state’s billionaires. Some, including Google founders Sergey Brin and Larry Page, have already moved their primary residences to South Florida to be on the safe side.

OpenAI is reportedly considering going public in 2027, and cynically, one reason among others may be that the tax, if passed, will calculate net worth based on an individual’s worldwide assets as of the end of this calendar year.

As unsurprisingly, there is plenty of opposition to any kind of wealth-redistribution measure of this scale, including by Governor Gavin Newsom, and including by economists who point out that many industrialized countries have repealed similar wealth taxes since 1990 after watching their wealthy residents skedaddle.

Other options on the table are as controversial. OpenAI has reportedly discussed handing the federal government a 5% equity stake, an idea CEO Sam Altman has framed as sharing AI’s upside with the public, but critics see it instead as a way to buy political cover in Washington. In either case, Silicon Valley has never been eager to put Uncle Sam on the cap table. Joked veteran investor Roelof Botha during a separate sit-down with this editor last year: “[Some] of the most dangerous words in the world are: ‘I’m from the government, and I’m here to help.’”

It’s worth thinking through how much wealth sits outside these mechanisms. Musk is worth just over $1 trillion, after SpaceX’s IPO last month made him the first person to reach that mark. Forbes counted 45 new AI billionaires in its 2026 rankings alone, worth a combined $2.9 trillion, and that’s before either Anthropic or OpenAI has gone public. In that same BI story about Anthropic employees, BI notes that once Anthropic and OpenAI complete their IPOs, their combined employees will hold enough wealth to buy nearly a third of all homes in the San Francisco metro area.

It feels unprecedented, but whether it represents an historic extreme is a matter of some debate. The share of wealth held by the top 1% of U.S. households hit 31.7% in the third quarter of last year, a record since the Federal Reserve began tracking the data in 1989, and roughly equal to what the other 90% of households outside the top decile held combined.

That’s still below the 45% the top 1% commanded at the Gilded Age peak in 1916. But narrow the lens to the tippy top, and the picture flips. Renowned economist Gabriel Zucman calculates that at the height of the Gilded Age, around 1910, America’s four largest fortunes were worth a combined 4% of U.S. GDP. Today, that same sliver of the population — now 19 households instead of four — is worth 14%.

Rimer’s two paths, voluntary or forced, have precedent from the last time American wealth concentration reached this level. In 1889, at the peak of the first Gilded Age, Andrew Carnegie published an essay arguing that a rich man should treat his fortune as a trust to be distributed for the public good within his own lifetime, calling it a disgrace to die wealthy. That essay, “The Gospel of Wealth,” became the founding document of modern philanthropy and the intellectual ancestor of the Giving Pledge.

It didn’t hold off the other path for long, though. By the mid-1930s, Louisiana Senator Huey Long had built a national following behind a program called Share Our Wealth, demanding steep taxes on the rich to fund a guaranteed income for every American. Worried about losing working-class support to Long, Franklin Roosevelt pushed through what the press called the “soak-the-rich tax,” raising the top marginal income tax rate as high as 79%. It redistributed less than Long wanted, but it remains the clearest example in American history of politically forced redistribution arriving once voluntary giving failed to adequately address the pressure building underneath it.

None of this is news to Rimer, who has spent his career in tech. What’s more curious to him is “the moral center of tech companies,” a fascination he traced to being a Stanford undergrad in 1984, when Apple discounted the first Macintosh for students and Steve Jobs and Apple’s other founders were, in his words, “heroes” for building something he felt was genuinely good for the world.

What troubles him now, he said, is hearing his own children talk about certain tech companies the way an earlier generation talked about defense contractors or cigarette makers.

Critics may note that Rimer — as an investor in Anthropic and other tech companies — is a direct beneficiary of the windfall he says will eventually need to be shared. But he’d rather see his fellow beneficiaries choose to give some of the money back than have it taken from them. There’s an easy way to do this and a hard way, and Rimer is betting on people picking the easy one before history picks it for them.

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With OnePlus out of the picture, the US faces a huge smartphone dilemma for people like me


Android Central Labs

Android Central's Lloyd mascot wearing a lab coat for the Android Central Labs column

(Image credit: Nicholas Sutrich / Android Central)

Android Central Labs is a weekly column devoted to deep dives, experiments, and a focused look into the tech you use. It covers phones, tablets, and everything in between.

OnePlus announced earlier this week that it’s no longer launching new phones in the U.S. and Europe. Current devices will remain supported, but the company is effectively exiting these markets, and for people like me, that’s a problem.

The OnePlus 13 remains the only smartphone I’ve ever given a 5-out-of-5 score to. Looking back at the early 2025 launch, it’s clear this was the company’s last-ditch effort to impress would-be buyers, and I know it would have worked if OnePlus had a better presence with U.S. carriers. The fact of the matter is that smartphones — especially flagships — live or die based on carrier availability, and OnePlus could be found in exactly zero U.S. carrier stores.

ICS / OT Downtime cost calculator


Every minute your OT systems are down, the meter is running and most teams can’t say exactly how fast.

Many OT teams know downtime hurts. Almost none know how much. That’s the gap standing between “we should fix this” and an approved budget.

The Acronis OT Downtime Calculator closes that gap, using your own production, labor, and recovery data to show what downtime is actually costing you and what faster recovery could put back on the table.

In this calculator, you can:

  • Turn vague downtime risk into a specific monthly and annual dollar figure
  • Break down exactly where the cost comes from — production loss, labor, and overhead
  • See how much faster recovery could save, backed by a number that holds up in any budget or board conversation

How a former DeepMind researcher raised at a $300M pre-seed valuation before launching a product


Andrew Dai left Google DeepMind knowing visual AI was the frontier he wanted to stake his claim in. He pulled off a whirlwind fundraise that resulted in a more aggressive valuation-to-capital ratio than Thinking Machines, which raised one of the largest rounds in U.S. history.

In this episode of Build Mode, host and Startup Battlefield lead Isabelle Johannessen sits down with Andrew Dai, founder and CEO of Elorian and former Google DeepMind researcher, to discuss how his company raised a $55 million seed round at a $300 million valuation just months after leaving Google.

Drawing on more than a decade spent helping build some of the world’s most influential AI systems, including research that later informed the development of ChatGPT, Andrew explains why he believes visual AI is one of the next major frontiers in artificial intelligence. “You have models that are doing really great at math, really great at new physics ideas, and of course coding is very popular now … But one area where progress has been extremely uneven is visual understanding and visual reasoning,” said Dai. “At Elorian, we want to build models that will advance us toward visual AGI.”

Andrew walks through the fundraising process from the founder’s perspective, including how he refined a highly technical vision into a compelling story investors could understand. He explains why he prioritized strategic partners like Nvidia and Menlo Ventures over even higher valuation offers, and how choosing investors who understood the realities of building frontier AI proved more valuable than simply maximizing his company’s price tag.

The conversation also offers practical lessons for founders navigating today’s rapidly evolving AI landscape. Andrew shares how startups can communicate complex technical ideas without relying on jargon, why speed has become one of the biggest competitive advantages in AI, and what it takes to recruit world-class researchers away from Big Tech.

In this episode, you’ll learn:

  • What top venture capital firms look for when investing in frontier AI startups.
  • Why the highest valuation isn’t always the best fundraising outcome.
  • How to pitch highly technical products to nontechnical investors.
  • What founders should look for when choosing venture capital partners.
  • How startups can recruit top AI talent away from Big Tech.
  • Why speed has become one of the biggest competitive advantages in AI.
  • How founders can build durable moats as AI technology evolves.

This season on Build Mode, we’re diving into all aspects of fundraising with experts who have firsthand experience raising massive pre-seed rounds, writing the big checks, bootstrapping, going public, and navigating the unexpected market circumstances that can change everything.

Subscribe to Build Mode on⁠ Apple Podcasts⁠, ⁠Spotify⁠, or⁠ wherever you like to listen⁠. And watch the full videos on⁠ YouTube⁠. New episodes of ⁠Build Mode⁠ drop every Thursday.

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Google Pixel 11 vs. Pixel 10: Should you upgrade? Here’s what I think after a year with the Pixel 10


The Pixel 10 is one of our favorite smartphones of 2025, but now that we approach the Pixel 11 launch, I’m taking a speculative look at both phones to determine whether it’s worth upgrading from the Pixel 10. Or at least which phone you should consider buying.

For now, we don’t have any official information on the Pixel 11, aside from rumors and leaks. Fortunately, there have been plenty of both, allowing us to paint a pretty good picture of what to expect. And having reviewed the Pixel 10 myself, I’m more than interested to see what upgrades Google is bringing to its successor.

Google Pixel 11 vs. Pixel 10: More of the same design with one illuminating mystery

Pixel 10 next to the Pixel 9

(Image credit: Derrek Lee / Android Central)

From the leaks we’ve seen, the Pixel 11 won’t look much different from the Pixel 10. The dimensions are supposedly very similar, although the Pixel 11 may be a hair thinner. The Pixel 10 is already pretty thick, so we welcome any way Google can reduce that, especially given the battery bump.

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More noticeable design changes may appear on the rear. The camera visor appears to have removed the aluminum bit housing the camera flash on the Pixel 10. Instead, the entire housing appears to be covered in glass for a more uniform look.

An alleged render of the Google Pixel 11 in a blue colorway, showing off almost no change from the Pixel 10, with a 6.3-inch display, rounded corners, and a raised pill-shaped camera bar.

(Image credit: Android Headlines)

There’s also the matter of this mysterious Pixel Glow. We’re not entirely sure what this is, but based on Google’s Pixel 11 teaser on the Google Store, it appears to be part of the LED flash unit within the camera bar, serving as a colorful indicator light (not a light bar as previous rumors suggested). This could be an indicator for notifications or AI interactions, similar to what we expect with the upcoming Googlebooks.

Lorde says AI glasses are “not sexy”


While Kylie Jenner serves as a human billboard for Meta’s AI glasses, pop star Lorde isn’t buying it.

During a set at the Mad Cool Festival in Madrid last week, Lorde had some choice words about the new technology, which many security experts have deemed a privacy nightmare.

“Increasingly in our world, it gets harder and harder to know what is real,” Lorde told the audience. “You don’t know if someone is wearing sunglasses, or if they’re wearing those f–ed up, f–ing [AI glasses]. Can I just say, for the record, f— the glasses. Don’t get the glasses. Not sexy.”

Lorde has written before about throwing her phone into the ocean, but this was next level.

Lorde was possibly moved to comment on the latest trends in tech because Ray-Ban, a sponsor of the festival, partners with Meta to make AI glasses. Lorde also performed immediately before the singer Jennie, who is an ambassador for Ray-Ban x Meta’s smart glasses line.

Lorde isn’t alone in raising concerns. Smart glasses, which come with cameras and AI features, have been used as tools for harassment and extortion. Meta, the most popular smart glasses maker, has said it takes privacy seriously and builds in safeguards like a visible recording light, but the company is facing many investigations and lawsuits alleging privacy violations. One lawsuit alleges that Kenyan contract workers were made to watch graphic videos obtained with the glasses to help train Meta’s AI. (Meta hasn’t publicly detailed its response to that specific claim.)

None of this has stopped the product from strong sales. Ray-Ban Meta glasses have been a rare hit in the smart-glasses category, and Meta keeps expanding the lineup.

But hey, if privacy doesn’t make people think twice about the glasses, maybe vanity will. Lorde nails it pretty concisely with her declaration that they’re simply “not sexy.” The here and now, she added, now that “is sexy.”

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Massive Pixel 11 leak just revealed almost everything about Google’s next phones


What you need to know

  • Google accidentally listed the entire Pixel 11 series on Amazon a month early, revealing pricing, specs, and colors.
  • Prices are rising by $100 across the board, with the base Pixel 11 now starting at $899 with 256GB of storage.
  • Google is hit by the memory crisis, with base Pro and Pro XL variants dropping to 12GB of RAM instead of 16GB.
  • The Pixel 11 Pro Fold starts at $1,899 but drops to a smaller 4,750mAh battery, down from last year’s 5,000mAh.

Ahead of the Google Pixel 11 series launch next month, a massive leak on Amazon has revealed almost everything you might want to know about the upcoming Pixel phones.

Google has officially confirmed that it’s launching “next generation of Pixel devices,” Which is expected to be the Pixel 11 series, on August 12 at 6:00 PM ET in New York. Surprisingly, there haven’t been many leaks about the lineup so far. Sure, we’ve seen renders and a few smaller leaks here and there, but not much concrete information. Well, that was the case until now.

A new leak from Android Authority has revealed pretty much everything about the Pixel 11 series, including US pricing, storage options, specifications, and more.

Lead Pixel 11 series specifications, USA price on Amazon listing.

(Image credit: Android Authority / Amazon)

According to the publication, the Pixel 11 series will once again consist of four models: the base Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and the Pixel 11 Pro Fold. The listings were accidentally published by Google on Amazon, though the company has since taken them down.

In the official listing, you can see the new colors of the Pixel phones as well as the suggested pricing. It appears the Pixel 11 series will now start at $899 for the base variant with 256GB of storage. There seems to be no 128GB model this year, meaning Google is bumping the base storage to 256GB, though the starting price is also rising by $100.

Pixel 11 series leaked colors

(Image credit: 9to5Google)

According to the listing, the Pixel 11 will be available in four colors: Frost, Pistachio, Hibiscus, and Obsidian. There may also be a 512GB variant priced at $1,019 (via Droid-Life). Other specs for the base Pixel 11 include a 6.3-inch OLED display with up to 120Hz refresh rate, a sub-5,000mAh battery, and a 13-MP front camera.

Moving on to the Pixel 11 Pro, it also looks set to rise by $100. That means the Pixel 11 Pro will start at $1,099 for the base 256GB variant in the U.S. The 512GB variant may come in at around $1,219, while the 1TB variant will reportedly cost $1,449.

Lead Pixel 11 series specifications, USA price on Amazon listing.

(Image credit: Android Authority / Amazon)

Similar to the base Pixel 11, the Pixel 11 Pro is expected to come with a 6.3-inch display and up to 120Hz refresh rate. The battery will be slightly smaller than the base variant at 4,850mAh, though it will reportedly offer up to 120x digital zoom.

TechCrunch Mobility: A robotaxi ultimatum


Welcome back to TechCrunch Mobility, your hub for the future of transportation and now, more than ever, how AI is playing a part. To get this in your inbox, sign up here for free — just click TechCrunch Mobility!

I am back from vacation. What did I miss? Turns out, quite a lot — including the end of the Uber-Waymo partnership in Phoenix. Uber and Waymo still have robotaxi service partnerships in Atlanta and Austin. The question is not if, but when will these agreements end? But that isn’t the most intriguing question, in my opinion. I am far more intrigued by how these two companies will behave once the remaining partnerships end. 

There is already tension with Uber executives taking not-so-subtle shots at Waymo. I expect that once the partnerships end, these thinly veiled barbs will be replaced with more direct action. One battleground will be policy, specifically markets where robotaxi companies are angling to get access. 

This week, we saw another interesting development in the autonomous vehicle industry on the federal stage. National Highway Traffic Safety Administration administrator Jonathan Morrison issued a directive to autonomous vehicle developers, stating that it is unacceptable for their vehicles to interfere with first responders or law enforcement.

The money quote: “Let me be clear: the inability to detect and appropriately respond to such situations represents a functional insufficiency. Emergency scenes are not rare or extreme ‘edge cases.’ As such, NHTSA is today issuing a call to action for AV developers and operators to immediately focus their resources on fixing this issue.”

Morrison’s letter never calls out any one robotaxi company and it was sent to every AV developer listed in the Department of Transportation’s Standing General Order. But it sure seems like Morrison is directing the agency’s ire at Waymo.

A previous TechCrunch investigation found that Waymo — which operates the largest robotaxi fleet in the United States, with vehicles in cities such as Los Angeles, Phoenix, and San Francisco — has had repeated run-ins with first responders. And just this week, San Francisco supervisor Bilal Mahmood said he plans to submit a letter of inquiry to examine how autonomous vehicles affected public transit services and emergency responders following a July 4 fireworks show that resulted in massive gridlock. Local news outlets reported that numerous Waymo robotaxis had to be towed after running out of power during the lengthy traffic jam.

Morrison’s letter has gravitas. But will there be substantive consequences for AV developers? It’s hard to tell at this point. For now, the NHTSA has demanded companies present the agency with “solutions” by the end of the month.

One more news item from the feds. Take a look at the new 2026 Regulatory Plan and Unified Agenda, which was updated last week. It contains a long list of proposed changes to Federal Motor Vehicle Safety Standards (FMVSS) requirements, which govern vehicle design and equipment requirements. These proposed changes could help autonomous vehicle companies like Tesla and Zoox, which are developing vehicles without steering wheels, pedals, or other features required on human-driven cars.

A little bird

blinky cat bird green
Image Credits:Bryce Durbin

Got a tip for us? Email Kirsten Korosec at kirsten.korosec@techcrunch.com or my Signal at kkorosec.07, or email Sean O’Kane at sean.okane@techcrunch.com.

Deals!

money the station
Image Credits:Bryce Durbin

We usually focus on venture deals, but this week I wanted to highlight Rivian and the sale of 86.25 million Class A common shares priced at $15.50 each (that includes an added 11.25 million in additional shares that underwriters opted to buy).

In all, Rivian said it expects to raise $1.32 billion in new capital. The raise comes at a notable time for the EV maker. The company started delivering its new R2 SUV last month and recently raised its sales forecast for 2026. The company said it now expects to deliver between 65,000 and 70,000 vehicles after outperforming its own expectations in the second quarter due to robust growth quarter-over-quarter in EDV and R1, coupled with the introduction of R2 deliveries. 

The company didn’t explain the reason for the raise. But as a reminder, Rivian is not yet profitable and scaling up production of the R2 — or any vehicle for that matter — isn’t cheap!

Other deals that got my attention …

Bidbus, a Los Angeles-based startup that built a digital marketplace where multiple dealers can bid on a car, raised $15 million in a Series A funding round led by Ibex Investors. Mucker Capital, FJ Labs, Motley Fool Ventures, Data Point Capital, Walter Ventures, and the Car Dealership Guy’s Yossi Levi also participated.

Lyft said it plans to acquire Serveo’s bike-share business in Spain. Terms weren’t disclosed, but the ride-hailing company said it is expected to close this year.

TaiSan, a U.K. battery startup, raised £4.65 million in a seed funding round co-led by Eos Advisory and the Midlands Engine Investment Fund II. InnoEnergy, AFI Ventures, EverQuest Capital Partners, Exergon, Heartfelt Ventures, Adeline Arts & Science, Techmind, angel investor François Badelon, and matched funding from Innovate UK also participated.

Notable reads and other tidbits

Image Credits:Bryce Durbin

AssuranceAmerica, a U.S. insurance provider, confirmed a data breach that affected the personal information and driver’s license numbers of 6.9 million people, making it the largest known spill of Americans’ driver’s license information this year.

Beta Technologies, the electric vehicle takeoff and landing developer, completed operational flights conducted under the U.S. Department of Transportation and Federal Aviation Administration’s new eVTOL Integration Pilot Program. The flights covered about 275 nautical miles covering Virginia and Maryland. 

Longtime followers of Tesla will remember the heady days when Elon Musk battled various short sellers of the company’s stock. Musk is more polarizing than ever, and one exchange-traded fund creator has found a way to tap into that negative sentiment with two new anti-Elon exchange-traded funds. 

GM brand Chevrolet built an all-American EV truck. Senior reporter Tim De Chant asks, Why is nobody buying it? 

Manna Aero, the Ireland-based autonomous drone delivery startup, is scaling up in the United States with a factory and operations center in Tulsa, Oklahoma, that it says will employ 1,000 in the next few years. 

Slate Auto teamed up with Crayola to offer its EV truck and SUV customers vehicle wraps in five crayon colors. (Reminder: The basic Slate EV vehicle isn’t painted. Instead, it comes in a gray composite material that can be customized with a vehicle wrap. The company has hundreds of options to choose from.)

One more thing …

TechCrunch podcast Build Mode just launched its third season, and it’s a banger. Build Mode is hosted by Isabelle Johannessen, who heads TechCrunch’s Startup Battlefield program. Unlike Equity — the TC podcast I co-host along with Anthony Ha and Sean O’Kane — Build Mode is designed to help early-stage founders. 

The new season kicks off with Precursor Ventures founder and managing partner Charles Hudson, who talks about what early-stage founders need to know before raising their first institutional round.

Check it out: The new rules of early-stage fundraising with Charles Hudson.

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Samsung may be ready to end the long wait for the Galaxy SmartTag 3


What you need to know

  • Galaxy SmartTag 3 may launch in September alongside the Galaxy S26 FE.
  • Reliable tipster Roland Quandt leaked the release window on Bluesky, though actual hardware specs and design details remain completely under wraps.
  • SmartTag 2 is due for an upgrade, with its Bluetooth 5.3 hardware and SmartThings Find network now trailing Apple’s Find My ecosystem.

Samsung might finally be preparing to refresh one of its most forgotten Galaxy accessories. The Galaxy SmartTag 3 could be released as early as September, according to a new leak, finally ending a wait of nearly three years since the SmartTag 2 arrived in 2023.

The rumor comes from well-known leaker Roland Quandt, who shared on Bluesky that the SmartTag 3 is coming soon with the Galaxy S26 FE. If that timeline holds up, Samsung would likely announce both devices together at its expected September launch event for the Fan Edition phone. That’s all we know so far. The design and hardware of the tracker are still a mystery.

OpenAI bets on families as ChatGPT goes deeper into households


More than three years after ChatGPT’s launch brought generative AI into the mainstream, OpenAI is broadening its focus beyond individual users to families.

OpenAI is hiring a dedicated product manager in San Francisco to build experiences for families, caregivers, and older adults across its products. The role calls for experience building products for parents and families, and other trust-sensitive consumer experiences, according to the job posting.

The hiring comes as ChatGPT’s audience continues to broaden beyond younger users. According to Sensor Tower estimates shared exclusively with TechCrunch, the share of ChatGPT users aged 35 and older globally rose to 31% in Q2 from 26% a year earlier, while the share of users aged 18 to 24 fell to 29% from 34%. In the U.S., nearly one in four smartphone users who are parents used ChatGPT during the quarter, up from 16% a year earlier, the firm estimates.

OpenAI did not respond to requests for comment about the job posting.

A dedicated product role focused on families signals that OpenAI is beginning to think about its products less as tools for individual productivity and more as technology designed for households, said Ben Bajarin, chief executive of technology consultancy Creative Strategies.

“This is similar to the path Google, Apple, and Meta eventually followed as their platforms became embedded in everyday life, but AI raises the stakes because the assistant is not just mediating content or devices,” he told TechCrunch.

That shift also brings new trust and safety challenges. Stephen Balkam, chief executive of the Family Online Safety Institute, said the hiring reflects both the maturation of OpenAI and a growing recognition that AI products used by children and teenagers require different safeguards than those designed for adults.

“I see this as safety by redesign,” Balkam told TechCrunch. “You take the initial product or service that was released… not really with kids in mind… so this is a much-needed reaction and response.”

The comments come as new research published this week by the Family Online Safety Institute found that parents are underestimating how often their children use generative AI. While 27% of U.S. parents said their child had used generative AI in the past week, 38% of children reported doing so themselves, according to the survey of more than 4,000 families in the United States and Australia.

Balkam told TechCrunch that AI companies should build products differently for younger users, with stronger content controls, age-appropriate experiences, parental oversight, and reminders to inform users that they are interacting with an AI — and not a human.

Image Credits:Jagmeet Singh / TechCrunch

The hiring also comes amid growing scrutiny of how AI companies protect younger users. OpenAI has faced multiple lawsuits from parents alleging that ChatGPT contributed to harm suffered by their children, including in cases involving suicide.

In response to some of those concerns, OpenAI has introduced a series of safety measures over the past year, including parental controls for teen accounts, routing sensitive conversations to reasoning models designed to better handle signs of distress, and, more recently, an optional “Trusted Contact” feature that can alert a family member or caregiver in cases of potential self-harm.

AI companies, Balkam said, have an opportunity to avoid the mistakes made by social media platforms, which for years treated children much like adults before adding stronger safeguards amid mounting public pressure and regulatory scrutiny.

The hiring also aligns with OpenAI’s broader efforts around families. In a recent workshop organized with the San Antonio Spurs Community Impact organization and the Positive Coaching Alliance, the company said it aimed to explore AI’s role in learning, coaching, and youth engagement.

That said, the demographic shift is not unique to ChatGPT, though OpenAI’s audience is changing in some distinct ways.

Sensor Tower estimates that users aged 25 to 34 account for 40% of the global app audiences for Anthropic’s Claude and Google’s Gemini, matching ChatGPT, compared with 33% for Microsoft’s Copilot. Copilot, however, skews older, with 20% of its users aged 45 and above, compared with 14% for Claude, 12% for Gemini, and 11% for ChatGPT.

While ChatGPT remains relatively underpenetrated among older users, it is adding them faster than its rivals. The share of users aged 45 and above rose three percentage points year-over-year in the second quarter, compared with a two-point increase for Copilot and declines for Claude and Gemini, according to Sensor Tower.

Among U.S. smartphone users who are parents, Gemini had the widest reach at 32% in Q2, followed by ChatGPT at 24%, Claude at 4%, and Copilot at 2%.

For Bajarin, OpenAI’s decision to hire a product manager focused on families signals where consumer AI is headed. As AI becomes a technology shared across generations, he expects companies to roll out family plans, child and teen profiles, caregiver tools, shared household memory, AI tutoring, and stronger safety controls.

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