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The post Xbox + AMD: Powering the Next Generation of Xbox appeared first on Xbox Wire.
To comply with the U.S.’ restrictions on exporting advanced semiconductor technology to China, chipmakers NVIDIA and AMD will soon begin selling new GPUs made for AI workloads in China, Taiwanese tech publication Digitimes reported, citing supply chain sources.
NVIDIA plans to sell a stripped-down AI GPU, code-named “B20,” while AMD is looking to target AI workload needs with its new Radeon AI PRO R9700 workstation GPU, Digitimes reported, adding that the companies will likely start selling these AI chips in China from July.
Earlier this week, Reuters reported that NVIDIA is working on a new budget AI chip built on its Blackwell architecture for China that is expected to be priced at $6,500-$8,000. In comparison, the company sells its H20 GPUs for $10,000-$12,000 each.
NVIDIA on Wednesday said it had incurred a $4.5 billion charge in Q1 due to licensing requirements impacting its ability to sell its H20 AI chip to companies in China, and it couldn’t ship an additional $2.5 billion of H20 chips in the quarter due to the restrictions. The company forecast that licensing requirements would result in an $8 billion hit to the company’s revenue in Q2.
We’ll need to see if a 9060 can beat the RTX 5060, but what’s more important is if it manages to maintain its price after launch.
In the battle of the low-end, 60-class graphics cards, AMD wants to see if it can pull off the same sucker punch of price and performance it gave Nvidia during the launch of its mid-range GPUs. The graphics card maker offered the first, sparse details on its Radeon RX 9060 XT graphics processors late Tuesday at Computex. The card may offer enough power for your PC to hit solid gaming performance at 1440p resolution, similar to the $450 Nvidia GeForce RTX 5060 Ti, on cheaper gaming rigs. The real inflection point of this latest card will be whether you can actually buy it for its base price.
The Radeon RX 9060 XT is the step down in GPU performance from the RX 9070 that AMD launched back in March. It’s based on the same RDNA 4 microarchitecture of the mid-range cards, but with 32 of the company’s latest compute units compared to the 56 on the higher-end card. The GPU comes with two options: one with 8 GB and another with 16 GB of GDDR6 VRAM. The version with more memory will be better for your rig long-term, especially if you plan to hook your PC up to a 1440p monitor and run the latest, more graphically intensive games.
AMD did not offer us the full range of specs, which makes it hard to pin down just where this GPU will land in terms of raw performance compared to Nvidia’s latest cards. While the number of RDNA 4 compute units—the core clusters on AMD cards that process the thousands of calculations necessary for graphically intensive tasks—offers a vague impression of performance compared to the RX 9070, AMD didn’t provide any charts to compare FPS between games. The GPU runs on a 3.13GHz boost clock and has between 150W and 182W of board power compared to the 2.54 GHz clock and 304W board power on the company’s Radeon RX 9070 XT.
Without a price tag, it’s impossible to judge how much of a step down the latest card is compared to the RX 9070. AMD didn’t offer any word on a non-XT variant, either. The card will require a PCIe 5.0 x16 interface, the same as its other cards. AMD doesn’t craft its own GPUs and instead relies on AIC (add-in card) makers to produce its cards. We’ll update this article if AMD announces details on price or availability during its Computex keynote.
The crown jewel of AMD’s current lineup of graphics cards is the RX 9070 XT. AMD made headlines when it set the suggested sale price of the GPU at $600, only $50 more than the 9070, but it packs enough performance to get playable framerates out of multiple intensive games at 4K with a fair amount of ray tracing settings turned up. Unfortunately, because of a combination of tariffs and stock woes, the 9070 XT ended up priced at over $800 and as high as $1,000 at some online retailers.
We’ve seen prices fluctuate regularly over the past several months, but a near 20% price inflation to what should be a mid-range card is simply too much to stomach. However, the lower-end GPUs are faring better. The RTX 5060 Ti MSRP is set at $450, and the lowest price we’ve seen so far is $480. The $300 RTX 5060 is sitting closer to $320 from some AIC makers like Gigabyte. A fair number of Nvidia’s lowest-end GPUs are currently listed as “Out of Stock” or “Coming Soon” on sites like Newegg and Best Buy. Those buying a lower-end GPU are more price sensitive than people who can drop $2,000 on an RTX 5090 without blinking. AMD has even more impetus to set a price people can afford, and make sure it can keep costs level when the card finally hits store shelves.
AMD and NVIDIA could be on a collision course for CES. AMD CEO Lisa Su has confirmed for the first time that the company is set to release its next-gen PC GPUs early next year.
“In gaming graphics, revenue declined year-over-year as we prepare for a transition to our next-gen Radeon GPUs based on our RDNA 4 architecture,” Su told investors on AMD’s third-quarter earnings call. “In addition to a strong increase in gaming performance, RDNA 4 delivers significantly higher ray-tracing performance and adds new AI capabilities. We are on track to launch the first RDNA 4 GPUs in early 2025.”
The timing very much suggests that AMD will reveal those RDNA 4-based graphics cards at CES in early January. It’s rare for the company to unveil desktop GPUs at the trade show (laptop cards are generally the order of the day for AMD at that event). However, it’s widely expected that NVIDIA will use its CES keynote to debut its next-gen 50-series GeForce RTX GPUs. We might get a little more clarity on that front when NVIDIA announces its own Q3 earnings results on November 19.
As PCWorld notes, AMD’s first RDNA 4 GPUs are expected to deliver mid-range performance at an equivalent price point in a bid to increase its market share. AMD’s gaming business (which includes the company’s GPU division) saw a 69 percent year-over-year drop in revenue to $462 million in Q3.
