Tag: threads

Threads tops 350M monthly users after adding 30M in the quarter

Posted on by faz_business


Instagram Threads, Meta’s X competitor, has now grown to over 350 million monthly active users, CEO Mark Zuckerberg revealed during the company’s Q1 2025 earnings call on Wednesday. That’s an increase of 30 million users since the prior quarter, where Meta reported that Threads had 320 million users.

The new figure represents increased growth, as Threads added 30 million in the first quarter of this year, compared with 20 million in Q4 2024. It’s also worth noting that in a single quarter, Threads added nearly the same number of users to its network as one of its newer competitors, Bluesky. The latter, a decentralized social app, today has roughly 35 million users.

While Threads is still small in comparison to Meta’s other social apps — Facebook, Instagram, Messenger, and WhatsApp — its growth is helping to cement its place in the microblogging app ecosystem. In total, Meta says that more than 3.4 billion people now use at least one of Meta’s apps daily.

On Wednesday’s call, Zuckerberg told investors that the growth indicates Threads “continues to be on track to become our next major social app.”

Threads is testing disappearing posts that expire after 24 hours

Posted on by faz_business


Threads is testing the option for users to put a 24-hour expiration timer on their posts, after which the post and all replies would disappear, Stories-style. A spokesperson confirmed to that the feature is being tested among a group of users after it was first spotted earlier this summer by developer . It sounds a lot like pre-X Twitter’s Fleets, . But, the ephemeral format could save habitual post-deleters some trouble.

It comes a few months after Instagram head Adam Mosseri shared that Threads was . That optional feature would let users designate a date for their posts to be hidden from the feed. But Threads users in the past have indicated that they of automatic archiving, and such a feature hasn’t yet shown up on a wider scale. Threads at the beginning of August, and recently introduced an for users — particularly those with large followings — to keep track of their account’s performance. Meta also said the option to schedule posts is on the way.

Threads search will finally be usable with ‘recent’ tab rollout

Posted on by faz_business


Threads is inching closer to becoming an actually useful source for real-time news and updates. The app is finally rolling out the ability to search posts in order of recency, after the feature last month.

“In an effort to make it easier to find timely, relevant content on Threads, we’re introducing a Recent tab for your searches,” Instagram’s Adam Mosseri wrote in . “Search results here are still evaluated for quality, but you can now see them in chronological order.”

The change has been a long requested one from users hoping Meta’s app will one day be a source of breaking news and real-time information the way that Twitter historically functioned. Being able to search for topics and keywords and find the most recent results is key to finding up-to-date details and commentary about breaking news, sports and anything else happening in real time.

On the other hand, Meta has also made it clear that it would prefer “news” to not be what Threads is known for. Mosseri has said he doesn’t want to “encourage” hard news on Threads and the company actively political content. Threads’ default “for you” algorithm is also known for surfacing days-old posts, random personal stories and other content that’s not exactly timely.

It’s also worth pointing out that Threads’ new recency filter in search is not the same as the “latest” search filter on X. As Mosseri noted in his post, Meta still hides an unknown number of posts in search results that have been “evaluated for quality,” so Threads search will never surface all of the posts containing your search terms. But being able to at least find posts that aren’t a few days old should make looking for timely information a lot less frustrating.