San Francisco Mayor Daniel Lurie: ‘We Are a City on the Rise’


I first met Daniel Lurie, San Francisco’s newly minted mayor, about five minutes before we walked onstage at WIRED’s Big Interview event, held in his city last week.

Lurie’s team let me know ahead of time that his window for this conversation was tight: He’d just come from announcing a new city police chief, and had about half an hour for me before he needed to be on to the next thing. Which was? “No idea,” Lurie quipped, shortly before we were foisted from backstage and into our conversation in front of several hundred attendees—a local crowd, who, judging from their boisterous reactions to Lurie’s every word, are among the 73 percent of San Franciscans who approve of the job he’s done since taking office in January of this year.

To Lurie’s credit, the story of San Francisco right now is largely a positive one. The city is indisputably the global hub of AI innovation and the billions of dollars that accompany it, with companies like Anthropic and OpenAI, along with smaller startups, investors, and plenty of young, AI-focused technologists all calling San Francisco home. Yes, that means rents are up and housing stock remains precariously low. But office vacancy rates are dropping, retail outlets are coming back to the city’s downtown, and as Lurie’s office is quick to tout, several key metrics measuring municipal crime—including homicides and car break-ins—are at historic lows.

I wanted to talk to Lurie about all of that, but I was also curious about the bigger picture: his administration’s dynamic with the federal government, particularly in the context of President Trump’s October plan to send the National Guard into San Francisco—an endeavor that Lurie managed to thwart, according to The New York Times, by recruiting a powerful coterie of technology executives to work the phones in his favor.

Lurie wasn’t exactly forthcoming there, in keeping with his diligent efforts to focus conversations on San Francisco, and perhaps avoid attracting the attention, or the ire, of the current administration. It’s a different tack than other Democrats governing progressive parts of the country have taken, from New York City mayor-elect Zohran Mamdani to California governor Gavin Newsom. But if the response in the room last week was any indication, Lurie’s local fans don’t seem to mind his “say less” strategy—at least for now.

This interview has been edited for length and clarity.

KATIE DRUMMOND: Oh, wow. Some fans in the audience. Someone has a 70-something percent approval rating. Wow, god.

DANIEL LURIE: How are my socks? Oh, they’re black. I usually have more fun socks on.

Hasan Piker Will Never Run for Office


Are you gonna collaborate?

Yeah.

All right. What’s your favorite sandwich?

That’s a tough one because I love all of them. I would say a New Jersey sub from this institution called Sorrento’s around Freehold. A Number 14, which is a combination, I believe, of like Number 7 and Number 12. [Eds. note: Sorrento’s menu says the Number 14 is a combo of a Number 5 and a Number 12 called the Pig Special.] So an Italian sub from a real New Jersey institution, and if not that, then a Wawa Club sandwich.

I really appreciate how specific that was. Thank you. First video game you ever bought?

I pirated a lot because I was in Turkey growing up, so it was virtually impossible for us to get like a lot of video games. As far as purchase, it could be Metal Gear Solid 2 for the PlayStation 2, or I guess a Pokémon game.

So let’s rewind 34 years. You were born in New Jersey. You spent the majority of your childhood in Turkey.

Yeah.

You’ve talked before about that upbringing. You’ve characterized it as a very privileged one. How did that experience, now that you’re able to look back and reflect, affect your worldview? How does that turn you into the person that you are today?

There’s massive income inequality in Turkey that almost resembles America now, but that’s still far worse in Turkey. For that reason, if you’re above board, if you’re relatively affluent, you come across as very wealthy in comparison to the average person.

I’ve never sheltered people from that truth, but I did grow up fairly affluent. It was very positive in the sense that I didn’t have to worry about making ends meet or having to take on a job or anything like that. My parents’ main concern was to make sure that I wasn’t spoiled, so I didn’t get everything I wanted.

Outside of that, I would say that as a young boy I was sent to public school in Turkey. I think it was a good thing that my parents did that because it made me understand that there were very different income brackets with people living in very different conditions.

You moved to the United States for college, right? What was surprising to you about that transition?

When I came to college, this is literally what I wanted. Other people were like, “I want to be an astronaut,” “I want to be a teacher,” “I want to be a race car driver.” I was like, “I want to go to college in America.”

So I loved it. I was so stoked to be here, and I had all of these beliefs. You know, this is a land of freedom, land of prosperity, right?

Right.

This is where I’m gonna make a name for myself, make a career for myself.

Slowly but surely, experiences growing up or going to college and then onwards living in America, slowly chipped away at that dream. Piece by piece.

Yeah.

It’s interesting because in comparison to other fresh-off-the-boat immigrant stories, I did it. I am living the American dream, but I just realized that it’s not something that is readily accessible for all.