Apple Discounts Products in China Amid Fierce Competition


Apple has announced rare direct discounts on its flagship iPhone models and other products in China, signaling an effort to counter mounting competition and fluctuating consumer demand in one of its largest markets.

iPhone 16 Pro
Between January 4 and January 7, Apple will provide discounts of up to 500 yuan (approximately $68) on the iPhone 16 Pro and ‌iPhone 16 Pro‌ Max models through its website and Apple Stores in mainland China. The iPhone 16 and ‌iPhone 16‌ Plus models will be discounted by 400 yuan, while iPhone 14 and iPhone 15 models will receive markdowns of up to 300 yuan. Other products, including the MacBook Air, iPad, Apple Watch, AirPods, and Apple Pencil, will also see price reductions, with the ‌MacBook Air‌ eligible for a discount of up to 800 yuan. The promotional items are available in limited quantities, with only 29,300 iPhones included in the sale. The promotion is tied to specific payment methods, such as WeChat Pay and Alipay.

Apple rarely offers direct discounts on its latest products, particularly its flagship ‌iPhone‌ models. Such promotions are usually handled by third-party retailers in China, especially during major shopping events like Singles Day, when platforms like Alibaba’s Tmall and Pinduoduo slash prices to drive sales. For instance, during the last Singles Day shopping festival in November, ‌iPhone 16‌ models were discounted by as much as 1,600 yuan on Tmall. The timing of the latest promotion comes as Apple faces heightened competition from Huawei and other Chinese brands, although the company did offer a similar promotion last year.

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Cybercriminals Pose a Greater Threat of Disruptive US Election Hacks Than Russia or China


Russian, Chinese, and Iranian state-backed hackers have been active throughout the 2024 United States campaign season, compromising digital accounts associated with political campaigns, spreading disinformation, and probing election systems. But in a report from early October, the threat-sharing and coordination group known as the Election Infrastructure ISAC warned that cybercriminals like ransomware attackers pose a far greater risk of launching disruptive attacks than foreign espionage actors.

While state-backed actors were emboldened following Russia’s meddling in the 2016 US presidential election, the report points out that they favor intelligence-gathering and influence operations rather than disruptive attacks, which would be viewed as direct hostility against the US government. Ideologically and financially motivated actors, on the other hand, generally aim to cause disruption with hacks like ransomware or DDoS attacks.

The document was first obtained by the national security transparency nonprofit Property of the People and viewed by WIRED. The US Department of Homeland Security, which contributed to the report and distributed it, did not return WIRED’s requests for comment. The Center for Internet Security, which runs the Election Infrastructure ISAC, declined to comment.

“Since the 2022 midterm elections, financially and ideologically motivated cyber criminals have targeted US state and local government entity networks that manage or support election processes,” the alert states. “In some cases, successful ransomware attacks and a distributed denial-of-service (DDoS) attack on such infrastructure delayed election-related operations in the affected state or locality but did not compromise the integrity of voting processes … Nation-state-affiliated cyber actors have not attempted to disrupt US elections infrastructure, despite reconnaissance and occasionally acquiring access to non-voting infrastructure.”

According to DHS statistics highlighted in the report, 95 percent of “cyber threats to elections” were unsuccessful attempts by unknown actors. Two percent were unsuccessful attempts by known actors, and 3 percent were successful attempts “to gain access or cause disruption.” The report emphasizes that threat intelligence sharing and collaboration between local, state, and federal authorities help prevent breaches and mitigate the fallout of successful attacks.

In general, government-backed hackers may stoke geopolitical tension by conducting particularly aggressive digital espionage, but their activity isn’t inherently escalatory so long as they are abiding by espionage norms. Criminal hackers are bound by no such restrictions, though they can call too much attention to themselves if their attacks are too disruptive and risk a law enforcement crackdown.

New Apple Lab in China to Test Products Under Extreme Conditions


Apple is set to open a new applied research lab in Shenzhen, China, focusing on enhancing the quality and reliability of its flagship products (via Shenzhen Daily).

apple china iphone factory

The new lab in Shenzhen is expected to boost Apple’s research capabilities, focusing on reliability and quality testing for key products. The new facility will focus on testing new materials and production techniques, ensuring that products such as the iPhone, iPad, and Apple Vision Pro can withstand extreme conditions, from intense physical activity to harsh temperatures. The lab’s readiness comes at a crucial time as Apple ramps up production for its iPhone 16 lineup, which is widely expected to launch in the fall.

The choice of Shenzhen is significant due to its proximity to many of Apple’s suppliers. Apple first announced plans for the new lab in March. Despite diversifying its production capacity to other countries like Vietnam and India, China remains a key manufacturing hub for Apple. The new Shenzhen facility is part of a broader expansion, which includes research and development centers in Beijing, Shanghai, and Suzhou. Apple has invested over 1 billion yuan (approximately $138 million) in these facilities.

Bloomberg reports that Apple’s Chief Operating Officer, Jeff Williams, recently visited Shenzhen to discuss investment and collaboration plans. He reportedly emphasized the critical role Shenzhen plays in Apple’s market strategy. Williams’ visit to China also included meetings with senior Chinese officials in Beijing, a visit to an Apple Store in the Wangfujing shopping district, watching a film shot on the iPhone 15 Pro Max, and a meeting with entertainment company Migu, which showcased its app developed for the ‌Apple Vision Pro‌.

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