The Nvidia Shield TV Is 7 Years Old. It Just Got a $100 Price Hike


The era of generative AI has upended technology supply chains, and there is one ironclad rule in 2026: If it has memory or storage, it’s getting more expensive. Even devices with years-old tech inside are still apparently subject to that unwritten rule. Nvidia has just announced that the Shield TV Pro is getting $100 more expensive, effective immediately.

The most recent version of the Shield streaming box debuted in 2019, running Android TV with AI upscaling and hardware decoding for almost any type of media. While it ran an aging Tegra X1+ processor, that was (and still is) fast for a TV media streamer. The device launched at $199.99, with a non-Pro variant at $149.99. The non-Pro Shield has since been discontinued, but the Shield TV Pro lives on at the new $299.99 price.

Nvidia has confirmed that you can blame AI for the higher Shield TV pricing. “Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry,” a spokesperson told Ars.

When Ars Technica talked to Nvidia’s Andrew Bell earlier this year, he framed the Shield as a passion project, but it looks like passion projects still have to pay the bills at Nvidia. In that interview, Bell explained that Nvidia still actively manufactures the Shield and sells every unit it makes. Without a stockpile of pre-AI hardware to sell, new Shield TV units are subject to the same supply chain constraints as today’s smartphones and computers.

Nvidia isn’t a victim here, though. As a key player in AI hyper scaling, the company is more responsible than most for the sky-high cost of components. It has also become one of the most valuable firms in the world thanks to its market-leading AI accelerators and GPUs. As a consequence, we’re seeing new products launch at higher prices than their predecessors, and many end up getting more expensive during their lifetimes. Game consoles have been particularly affected, with Nintendo, Microsoft, and Sony all bumping the prices of their current-gen hardware. The PS5 Pro, for example, has gone from $699.99 at launch in 2024 to $899.99 today.

Stock of the Shield TV Pro has been slim for the last few months, probably because it became too expensive to manufacture new units with component prices rising so quickly. At $300, it will make sense for Nvidia to churn out more devices. However, this higher price will cause an already niche set-top box to be even less appealing to people who just want to stream Netflix.

Unless you need the Shield’s extensive codec support or Plex server capability, it makes more sense to get a cheaper streamer. The Shield is still out of stock on Nvidia’s store, but it’s available at the new price from Best Buy.

This story originally appeared on Ars Technica.

How the Binding of Two Brain Molecules Creates Memories That Last a Lifetime


The original version of this story appeared in Quanta Magazine.

When Todd Sacktor was about to turn 3, his 4-year-old sister died of leukemia. “An empty bedroom next to mine. A swing set with two seats instead of one,” he said, recalling the lingering traces of her presence in the house. “There was this missing person—never spoken of—for which I had only one memory.” That memory, faint but enduring, was set in the downstairs den of their home. A young Sacktor asked his sister to read him a book, and she brushed him off: “Go ask your mother.” Sacktor glumly trudged up the stairs to the kitchen.

It’s remarkable that, more than 60 years later, Sacktor remembers this fleeting childhood moment at all. The astonishing nature of memory is that every recollection is a physical trace, imprinted into brain tissue by the molecular machinery of neurons. How the essence of a lived moment is encoded and later retrieved remains one of the central unanswered questions in neuroscience.

Sacktor became a neuroscientist in pursuit of an answer. At the State University of New York Downstate in Brooklyn, he studies the molecules involved in maintaining the neuronal connections underlying memory. The question that has always held his attention was first articulated in 1984 by the famed biologist Francis Crick: How can memories persist for years, even decades, when the body’s molecules degrade and are replaced in a matter of days, weeks or, at most, months?

In 2024, working alongside a team that included his longtime collaborator André Fenton, a neuroscientist at New York University, Sacktor offered a potential explanation in a paper published in Science Advances. The researchers discovered that a persistent bond between two proteins is associated with the strengthening of synapses, which are the connections between neurons. Synaptic strengthening is thought to be fundamental to memory formation. As these proteins degrade, new ones take their place in a connected molecular swap that maintains the bond’s integrity and, therefore, the memory.

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In 1984, Francis Crick described a biological conundrum: Memories last years, while most molecules degrade in days or weeks. “How then is memory stored in the brain so that its trace is relatively immune to molecular turnover?” he wrote in Nature.

Photograph: National Library of Medicine/Science Source

The researchers present “a very convincing case” that “the interaction between these two molecules is needed for memory storage,” said Karl Peter Giese, a neurobiologist at King’s College London who was not involved with the work. The findings offer a compelling response to Crick’s dilemma, reconciling the discordant timescales to explain how ephemeral molecules maintain memories that last a lifetime.

Molecular Memory

Early in his career, Sacktor made a discovery that would shape the rest of his life. After studying under the molecular memory pioneer James Schwartz at Columbia University, he opened his own lab at SUNY Downstate to search for a molecule that might help explain how long-term memories persist.

The molecule he was looking for would be in the brain’s synapses. In 1949, the psychologist Donald Hebb proposed that repeatedly activating neurons strengthens the connections between them, or, as the neurobiologist Carla Shatz later put it: “Cells that fire together, wire together.” In the decades since, many studies have suggested that the stronger the connection between neurons that hold memories, the better the memories persist.

In the early 1990s, in a dish in his lab, Sacktor stimulated a slice of a rat’s hippocampus—a small region of the brain linked to memories of events and places, such as the interaction Sacktor had with his sister in the den—to activate neural pathways in a way that mimicked memory encoding and storage. Then he searched for any molecular changes that had taken place. Every time he repeated the experiment, he saw elevated levels of a certain protein within the synapses. “By the fourth time, I was like, this is it,” he said.