Tag: architectural design

A condominium, while as much of a dwelling as a townhouse or any single-unit counterpart, is often seen as a luxury in just about every big city in America. The typical target demographic of a condo isn’t just looking for a place to stay; they’re buying their way into a neighborhood of their own choosing, the right kind of amenities (usually somewhat fancier than public facilities), and the relative freedom from repair and maintenance. Even more important is the easy privacy that has become a new kind of status symbol. If you’re a builder and/or a stakeholder, how you present the condo to potential buyers plays no small part in influencing their purchase decision. The best way to deliver the presentation is with high-quality 3D rendering.

Emphasis is on “high quality” because any amateur render artist can produce a 3D rendering of a condo interior, exterior, and floor plan, but only true CAD professionals can deliver a convincingly realistic visualization to do the property and its design justice. Cad Crowd helps you enhance condo architectural presentation with high-fidelity rendering, whether static, animated, or both. In the trusted hands of the most talented render artists from Cad Crowd, you’ll get nothing short of an enhanced condo visualization, no matter the property’s size, layout, and location.

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What’s this “enhanced” thing?

An experienced render artist can find many different ways to make sure that your renderings get all the necessary touch-ups to highlight the condo’s best features. Among the basic principles of this enhancement are as follows.

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Flat textures can go away

In the old days, just about every render artist slapped a simple flat picture of a fabric onto a rectangular shape and then called it a bed visualization done well. The good news is that many of those artists did catch up with modern software in the wonderful world of PBR, or physically based rendering.

Old methods like rasterization and ray tracing (which then became path tracing) were mostly geared toward “making objects look good” by focusing first on texture and geometry. Mind you, these technologies became mainstream in the early 2000s when rendering was still pretty expensive; you may think of them as old-school today, but they were the best back then. And now that we have much more capable computing power at reasonable prices, architectural rendering services done with anything less sophisticated than PBR are a big no.

What makes PBR a true game-changer in the industry is its ability to simulate how light behaves in the real world. A PBR material is an entirely different file from a flat texture. Strictly speaking, it’s not even an image file, but a collection of texture maps that’s bundled with geometry information. Compiled together, a PBR material defines specific surface properties (like roughness, metallic, base color, etc.), which then determine how light should interact with them in a realistic way. By “realistic,” it means adhering to the laws of physics. Thanks to PBR materials, and modern render engines for that matter, any object can be faithfully depicted to represent its real-life counterparts. Brushed and polished metal appears different (and correct, of course), the wooden desk has its grain, the carpet looks convincingly thick, and the bedroom floor is so slick you can almost slip and fall just by looking at it.

It all sounds very complex and all, but thankfully, we’re not here to discuss technicalities. The point is that PBR can make a rendering look like a professional photograph, maybe even better and more dramatic. If you’re a condo builder, you want to show the most flattering images of your work to potential clients. With CGI visualization around, it makes little sense to take pictures of a 1000 sq ft condo with a ridiculously expensive phone and little post-processing, then emailing it to buyers. Many people actually do that, and apparently are quite proud of what they do, not knowing that 3D rendering is a thing.

A condominium isn’t exactly cheap, either. You want to make sure that the prospects get what their money’s worth. What’s the average selling price of a condo these days, anyway? Certainly more than $150, maybe closer to $250K. Imagine yourself as a buyer; with that kind of money, no one should blame you for wanting a high-fidelity rendering or two of the merchandise. In any case, PBR materials are the least you can give. Hundreds, if not thousands, of them are freely downloadable from the Internet, so there’s no reason not to use them.

HDR the view, then PBR the textures

It may sound like a bit of a surprise to non-condo owners, but there are people who spend real money to buy a property just because it has a good view. Even more surprising is that these same people barely spend any time in their condos, and instead rent them out so that other people get to enjoy the view for a fee. But that’s what your buyers, not you builders, get to decide. So long as you make the sale for your architectural design firm, it doesn’t really concern you that much what they do with the condos.

Your deal is all about turning prospects into paying clients. Knowing that a lot of those prospects are willing to buy condos because of what they can see from behind massive glass windows, you claim that the view is part of what you sell as well, just because you can. And this means using the much-valued commodity as a highlight in the rendering. Say you’ve constructed, designed, and polished a condominium positioned on the 25th floor of a coastal building. While it’s common knowledge that anybody can just go to the beach to see the ocean, it turns out that there’s still a market for such a condominium. The challenge is that you have to reproduce the view as a rendering, in the most realistic way possible.

Since we’re talking about the view of an ocean, this challenge is a little bit on the difficult side of the spectrum. Water and the skyline are notoriously finicky to get right, and buyers today are just too savvy not to recognize a generic-looking horizon that could only come from a stock photo collection. So how can you achieve realism? Well, it’s somewhat elaborate but certainly worth the effort. Sometimes, the best reference you can get for a rendering is a photograph. The right thing to do here is to first capture an image of the horizon from the right angle and then backplate the image in a 3D model. You can’t PBR a view (maybe you can, but it’s labor-intensive considering the use case), but you certainly can use HDR (high dynamic range) to photograph the panorama. Better still, hire a professional drone pilot to capture the view from the exact elevation of the floor.

A conversion from a photograph into a 3D model might not be completely accurate, but at least you set a realistic expectation of what buyers can see from the condo when they gaze out the window. Remember that the panorama is a selling point that comes at a premium surcharge, so any buyer would assume that they have the right to take a glance at this “feature” before the deal is done. In this case, they assume correctly. But be sure to make clear that the depiction is more or less an approximation. If the 3D architectural visualization service depicts a glimmering sunset, for instance, no buyer in their right mind should expect that all they see is a sunset, because, well, it only happens once every day, and the ocean isn’t always as pretty as in the picture.

What’s important here is that the ocean or the view isn’t an integral part of the condo structure, but you can take advantage of it to enhance the visualization when presenting the property to would-be buyers. You don’t charge an extra fee because the ocean is part of the property, but because the condo gives the buyer access to a panoramic view of the ocean, as long as the building is there. It’s not likely the ocean is going out of town anytime soon, either. In short, don’t just render the condo; include the view as well. And this brings us to the next point, which is amenity.

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Third spaces also count

When someone buys a condo, they own not only the space they personally inhabit but also the amenities like a social lounge, a fitness center, a parking area, a garden, sports courts, etc. All these areas fall under the category of “third spaces,” where owners may spend their free time outside of home and work settings. Everyone who lives in the building shares ownership of these third spaces with each other.

Similar to the aforementioned ocean view, it’s common for builders and developers to surcharge the price for a third space. Whether or not the condo owners ever spend time in any of the amenities, they’ve already paid the premium when they make the purchase. But unlike the aforementioned ocean view that isn’t actually part of the property, third spaces do physically exist in the building.

The availability and the quality of the third spaces are often among the most important factors that affect the buying decision. Your condos may come with a full set of modern kitchen appliances and a sparkling toilet with a bidet, but all those pet owners will still choose the next building because it has the best dog wash in town. You can perhaps make it up by installing a purpose-built dog wash station in every bathroom. But that’s beside the point here.

No matter what amenities you have to offer, it’s important to treat them as points of highlight in the condo presentation. Far too often, builders and developers include a third space in a rendering only as an afterthought. They focus on the building itself (mostly from the view of the interior design expert, unless you’re selling detached condos) and, once again, the view from the inside. Since buyers also think about the third space when choosing a condo, an afterthought is just as bad as a missed opportunity. While there’s nothing wrong with the approach, the rendering can do better with a depiction of some third spaces in the scene. It’s going to be challenging to fit everything into one rendering, but no one says you can’t use two or more images. In fact, use as many as you can to allow the buyers to have a full picture of what they’re buying. Or, have a professional render artist make an animated visualization for a walkthrough.

If you decide (which you absolutely should) to visualize the third spaces, one of the best things you can do is to include people in the rendering. An amenity is supposed to be a public space, which means it needs to be comfortably busy and vibrant without looking like an overcrowded factory floor. The keywords are “functionality” and “community” for the simple reason that third spaces are social areas. These are the places in the building where people mingle and interact with each other outside of home and work environments, especially when they’re not glued to their phones. Don’t just render the chairs and tables. Highlight the coffee machines, showcase the infinity pool on the rooftop deck, take the viewers to the gym, lead them to the children’s playroom, and take pride in the free library, even if there’s only one bookshelf there. 

Access to high-quality amenities is an effective way to tell buyers that they’re getting a tangible lifestyle upgrade with their purchase. They’re not just buying four walls and a ceiling and a place to sleep, but also memberships in a private, exclusive social club nobody can join unless they also buy a condo in the same building.

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Be careful with people

This is, of course, in the sense of architectural rendering, but it’s pretty good advice in general. We’re talking specifically about the “uncanny valley” effect, resulting from an imagery of people that’s so lifeless, it’s eerie and unsettling. This is more likely to happen with an entourage, where a crowd is added solely to make it look busy. The crowds of people, animals or pets, and vehicles do fill a lot of void in the image, but they’re done so poorly to the point where every single one of them resembles a mannequin and a taxidermy rather than a living, breathing organism. The combination of entourage and uncanny valley effect can make what’s supposed to be a high-end rendering of a condominium appear like a still image taken straight from an episode of The Twilight Zone.

Humans aren’t statues. If you can get it right with a photograph, you definitely should be able to achieve the same thing with a rendering. You can, of course, download hundreds if not thousands of human 3D models from the web. In fact, a lot of them are available free of charge. Whether you use downloaded models or have some fresh figures made by an artist, you’d want to make sure that all of them are based on 3D-scanned real people by 3D visualization services. This is how you avoid presenting a visualization where the human and animal models come across as “flat,” as if they’re 2D cutouts slapped onto the scene.

Believe it or not, these cutouts are still widely used in architectural renderings, albeit in the low-fidelity kind. Cutouts often come with weird lighting that doesn’t really blend with the rest of the imagery, giving you a weird vibe because it’s obvious they don’t belong there. 3D-scanned people, thankfully, are very much manageable when exposed to a render engine. They absorb light and cast shadows just as buildings and other objects do. The result is a seamless integration between people and their surroundings, creating lifelike imagery.

Even in a static rendering, people should be doing something rather than being perfectly still. Well, the models don’t actually move about in the image, but they should at least project a hint of motion or engage in some kind of activity. You can depict them as having a conversation, walking a dog, pretending to write a movie script, smiling at their own reflection, and so on. The only exception is probably people doing yoga, as they’re usually observed being motionless for quite a while, even in real life. Also, don’t forget to dress appropriately for the occasion. You don’t want to put someone in a high-visibility raincoat lying down on the poolside in the broad daylight of a hot summer.

The idea here is to trigger an emotional response from the audience. Using imagery of people is expected to make viewers more inclined to picture themselves as part of the scene. When buyers are convinced that they see some versions of themselves in the image, whether getting sweaty in the gym or meeting a colleague in the lounge, they subconsciously connect with the environment. They no longer see the rendering merely as a visualization, but as an imagined scenario and a glimpse of a life they too can have. 

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Make the floor plan self-explanatory

If we’re really, really honest with ourselves, 2D floor plan services should really, really be a thing of the past. The only reason why architects and builders in general are still using them is that they have to, and that’s the only acceptable format if you want to apply for a building permit. Just like a complete blueprint, a 2D floor plan is indeed very technical, comprehensive, accurate, and all that, but it’s not the easiest thing to understand. If anything, it proves that not every architectural draft is a visualization. Some of them are meant solely as construction documents.

The vast majority of people, perhaps including some of your savviest buyers and investors, are unlikely to comprehend 2D floor plans even after a second or third glance. Most people are neither architects nor engineers, meaning you can’t expect your buyers to understand exactly what you’re talking about when you explain to them what those lines and shapes represent in the floor plan. If you want a visualization that your buyers can quickly interpret and actually appreciate, 3D rendering is the way to go.

While the basics of a floor plan still apply in both 2D and 3D (such as the top-down view and the invisible roof), just about everything else is different. In the 3D view, all objects are shown as 3D models that actually look like what they’re supposed to. For instance, a round coffee table in front of a sofa is not represented by a flat circle positioned next to a rectangular shape. Instead, both the table and the sofa are shown in a rendering, along with a coffee table. The same rule applies to everything else in the condo.

More importantly, a lifelike depiction of a room layout allows buyers to grasp the spatial relationships between the objects. If necessary, use a full-color format to make it more visually pleasing while maintaining accuracy. If the coffee table has a glass surface and the sofa has vibrant polka dot upholstery, a 3D floor plan can give you exactly that. And the good thing is that while you’re being playful with the room design, color, decorations, rugs, and the balcony umbrella, you can still keep everything geometrically precise.

The less unusual methods

Because every little detail matters, it’s important to also NOT forget the more typical techniques, too.

Interior rendering and staging services: It’s unfortunately not uncommon for some render artists to stage the interior in such a way that it looks almost impossibly clean and organized. Clean is good, but clinically clean makes a space feel spooky. Intentional clutter and smudges here and there are not always bad. Every condo should get those, in both rendering and real life, so that it doesn’t feel like an expensive hospital suite.

• Proper landscaping: let’s clear this up, hopefully for good. The only proper landscaping for a condo is minimal but respectably well-maintained. Never go overboard with the green sphere. People don’t look to buy a condo so they can learn how to use a lawn mower. They buy it precisely because they can afford not to do a lot of landscaping.
• Golden hour: It has been mentioned time and again that lighting is crucial in 3D architectural rendering. And it’s not just about allowing buyers to see everything clearly. Sometimes, a little bit of fuzziness during the golden hour does a lot of good. Because the brightness of the sky, street signs, and car headlights on the road are at the same level, the condo looks much more majestic than it really is.
• Evening shot: nighttime rendering has one job, and that is to show the buyers that their properties shine like a beacon in the dark. Use as many artificial lights as it takes to make a good, yet not overly bright, combination of ambient (primary) and accent (secondary) lighting. There’s actually another type called “task lighting,” but it should only illuminate a specific work area, like a desk in a study or home office. If there’s a gaming room, be generous with the RGB.
• BIM integration: say you’re presenting a condo to an engineer, or to make it even more challenging, an architect. What can you do to convince them that you’re doing everything right? Link the rendering to a BIM (Building Information Modeling) file. It’s as sophisticated as an architectural rendering can get; even the most technical client will be impressed.

As far as the technicality goes, there’s not much of a difference in the architectural rendering of a condo and a 3D house rendering service, apartment, or even a hotel room, for that matter. The most important thing is that you understand who you’re presenting the property to. In the case of a condominium, chances are you’re dealing with people in search of not only a dwelling place, but also some level of luxury and a sense of belonging in a community of peers in a private oasis. So, keep that in mind when deciding whether to use a chandelier or a flush-mount lamp for the overhead lighting.

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Takeaway

A condominium, no matter how you put it, is always a special kind of dwelling. Given the amenities, the sense of well-managed common areas, and the high level of privacy and security, it certainly has advantages over a single-family home or an apartment. While not all condos are well-equipped, many of them do carry the promise of a good balance between independence and community life. This is exactly the balance that you need to put under the spotlight in a condo rendering. And it only makes sense to leave the challenging task of producing this kind of visualization to the professionals at Cad Crowd.

Specializing in the AEC industry, the freelancing platform is home to thousands of render artists experienced in condo rendering of all sorts. Be it static or animated, and from detailed close-ups of interior design to an all-encompassing aerial view, Cad Crowd has you covered. Request a quote today.

MacKenzie Brown is the founder and CEO of Cad Crowd. With over 18 years of experience in launching and scaling platforms specializing in CAD services, product design, manufacturing, hardware, and software development, MacKenzie is a recognized authority in the engineering industry. Under his leadership, Cad Crowd serves esteemed clients like NASA, JPL, the U.S. Navy, and Fortune 500 companies, empowering innovators with access to high-quality design and engineering talent.

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